Case study on the application of Scrum methodology in a technology startup of Minas Gerais

Detalhes bibliográficos
Autor(a) principal: Soares, Geuno Bruno Vieira
Data de Publicação: 2021
Outros Autores: Pereira, Tabata Fernandes
Tipo de documento: Artigo
Idioma: por
Título da fonte: Research, Society and Development
DOI: 10.33448/rsd-v10i3.13064
Texto Completo: https://rsdjournal.org/index.php/rsd/article/view/13064
Resumo: The ways of managing projects have been constantly improving because of globalization. In that context, the Agile Manifesto emerged, which allowed the creation of several agile methodologies that have varied characteristics such as dynamism, adaptability and productivity, Scrum being one of them. Therefore, the objective of this work is to verify the impact of this framework in all areas of a Lean Startup, which has a journey designed in Marketing and Sales, going through the Customer Experience, up to the Products and Development areas, and also, verifying terms of productivity and quality of activities carried out in this startup located in the state of Minas Gerais. In order to achieve this objective, semi-structured interviews were carried out in which it is possible to analyze the impacts of the methodology in the execution of the tasks of all employees involved. At the end of the study, one can see positive points generated by the implementation of the methodology, such as organization and prioritization, and the difficulties encountered, such as time management, were also pointed out.
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spelling Case study on the application of Scrum methodology in a technology startup of Minas Gerais Estudio de caso sobre la aplicación de la metodología Scrum en una startup tecnológica de Minas GeraisEstudo de caso sobre a aplicação da metodologia Scrum em uma startup tecnológica de Minas GeraisMetodologia ÁgilQualidadeProdutividadeScrumStartup.Metodología ágilCalidadProductividadScrumStartup.Agile methodologyQualityProductivityScrumStartup.The ways of managing projects have been constantly improving because of globalization. In that context, the Agile Manifesto emerged, which allowed the creation of several agile methodologies that have varied characteristics such as dynamism, adaptability and productivity, Scrum being one of them. Therefore, the objective of this work is to verify the impact of this framework in all areas of a Lean Startup, which has a journey designed in Marketing and Sales, going through the Customer Experience, up to the Products and Development areas, and also, verifying terms of productivity and quality of activities carried out in this startup located in the state of Minas Gerais. In order to achieve this objective, semi-structured interviews were carried out in which it is possible to analyze the impacts of the methodology in the execution of the tasks of all employees involved. At the end of the study, one can see positive points generated by the implementation of the methodology, such as organization and prioritization, and the difficulties encountered, such as time management, were also pointed out.Con la globalización, las formas de gestionar proyectos han mejorado constantemente. En este contexto surgió el Manifiesto Ágil, que permitió la creación de diversas metodologías ágiles que tienen características variadas como dinamismo, adaptabilidad y productividad, siendo Scrum una de ellas. Así, el objetivo de este trabajo es verificar el impacto de este framework en todas las áreas de un Lean Startup, que tiene un recorrido iniciado en Marketing y Ventas, pasando por la Experiencia del Cliente, a las áreas de Productos y Desarrollo, y la influencia en productividad y calidad de las actividades realizadas dentro de esta startup ubicada en el estado de Minas Gerais. Para lograr este objetivo, se realizaron entrevistas semiestructuradas en las que es posible analizar los impactos de la metodología en la ejecución de las tareas de todos los empleados involucrados. Al final del estudio, podemos ver los puntos positivos generados por la implementación de la metodología, como la organización y priorización, y también se señalaron las dificultades encontradas, como la gestión del tiempo y la priorización.Com a globalização, as formas de se gerenciar projetos tem se aprimorado de maneira constante. Nesse contexto, surge o Manifesto Ágil que permitiu a criação de diversas metodologias ágeis que possuem características variadas como dinamismo, adaptabilidade e produtividade, sendo o Scrum uma delas. Dessa maneira, o objetivo deste trabalho consiste em verificar o impacto deste framework em todas as áreas de Lean Startup, desde o Marketing até o Desenvolvimento, e a influência na produtividade e qualidade das atividades executadas dentro de uma startup mineira. Para se atingir este objetivo, foram realizadas entrevistas semiestruturada, em que se pode analisar os impactos da metodologia na execução das tarefas. Ao final do trabalho, pode-se observar pontos positivos gerados pela implantação da metodologia, como organização e priorização, e também foram apontadas as dificuldades encontradas, como gestão do tempo e priorização.Research, Society and Development2021-03-08info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://rsdjournal.org/index.php/rsd/article/view/1306410.33448/rsd-v10i3.13064Research, Society and Development; Vol. 10 No. 3; e9410313064Research, Society and Development; Vol. 10 Núm. 3; e9410313064Research, Society and Development; v. 10 n. 3; e94103130642525-3409reponame:Research, Society and Developmentinstname:Universidade Federal de Itajubá (UNIFEI)instacron:UNIFEIporhttps://rsdjournal.org/index.php/rsd/article/view/13064/11775Copyright (c) 2021 Geuno Bruno Vieira Soares; Tabata Fernandes Pereirahttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessSoares, Geuno Bruno VieiraPereira, Tabata Fernandes2021-03-28T12:03:35Zoai:ojs.pkp.sfu.ca:article/13064Revistahttps://rsdjournal.org/index.php/rsd/indexPUBhttps://rsdjournal.org/index.php/rsd/oairsd.articles@gmail.com2525-34092525-3409opendoar:2024-01-17T09:34:28.525532Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)false
dc.title.none.fl_str_mv Case study on the application of Scrum methodology in a technology startup of Minas Gerais
Estudio de caso sobre la aplicación de la metodología Scrum en una startup tecnológica de Minas Gerais
Estudo de caso sobre a aplicação da metodologia Scrum em uma startup tecnológica de Minas Gerais
title Case study on the application of Scrum methodology in a technology startup of Minas Gerais
spellingShingle Case study on the application of Scrum methodology in a technology startup of Minas Gerais
Case study on the application of Scrum methodology in a technology startup of Minas Gerais
Soares, Geuno Bruno Vieira
Metodologia Ágil
Qualidade
Produtividade
Scrum
Startup.
Metodología ágil
Calidad
Productividad
Scrum
Startup.
Agile methodology
Quality
Productivity
Scrum
Startup.
Soares, Geuno Bruno Vieira
Metodologia Ágil
Qualidade
Produtividade
Scrum
Startup.
Metodología ágil
Calidad
Productividad
Scrum
Startup.
Agile methodology
Quality
Productivity
Scrum
Startup.
title_short Case study on the application of Scrum methodology in a technology startup of Minas Gerais
title_full Case study on the application of Scrum methodology in a technology startup of Minas Gerais
title_fullStr Case study on the application of Scrum methodology in a technology startup of Minas Gerais
Case study on the application of Scrum methodology in a technology startup of Minas Gerais
title_full_unstemmed Case study on the application of Scrum methodology in a technology startup of Minas Gerais
Case study on the application of Scrum methodology in a technology startup of Minas Gerais
title_sort Case study on the application of Scrum methodology in a technology startup of Minas Gerais
author Soares, Geuno Bruno Vieira
author_facet Soares, Geuno Bruno Vieira
Soares, Geuno Bruno Vieira
Pereira, Tabata Fernandes
Pereira, Tabata Fernandes
author_role author
author2 Pereira, Tabata Fernandes
author2_role author
dc.contributor.author.fl_str_mv Soares, Geuno Bruno Vieira
Pereira, Tabata Fernandes
dc.subject.por.fl_str_mv Metodologia Ágil
Qualidade
Produtividade
Scrum
Startup.
Metodología ágil
Calidad
Productividad
Scrum
Startup.
Agile methodology
Quality
Productivity
Scrum
Startup.
topic Metodologia Ágil
Qualidade
Produtividade
Scrum
Startup.
Metodología ágil
Calidad
Productividad
Scrum
Startup.
Agile methodology
Quality
Productivity
Scrum
Startup.
description The ways of managing projects have been constantly improving because of globalization. In that context, the Agile Manifesto emerged, which allowed the creation of several agile methodologies that have varied characteristics such as dynamism, adaptability and productivity, Scrum being one of them. Therefore, the objective of this work is to verify the impact of this framework in all areas of a Lean Startup, which has a journey designed in Marketing and Sales, going through the Customer Experience, up to the Products and Development areas, and also, verifying terms of productivity and quality of activities carried out in this startup located in the state of Minas Gerais. In order to achieve this objective, semi-structured interviews were carried out in which it is possible to analyze the impacts of the methodology in the execution of the tasks of all employees involved. At the end of the study, one can see positive points generated by the implementation of the methodology, such as organization and prioritization, and the difficulties encountered, such as time management, were also pointed out.
publishDate 2021
dc.date.none.fl_str_mv 2021-03-08
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://rsdjournal.org/index.php/rsd/article/view/13064
10.33448/rsd-v10i3.13064
url https://rsdjournal.org/index.php/rsd/article/view/13064
identifier_str_mv 10.33448/rsd-v10i3.13064
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://rsdjournal.org/index.php/rsd/article/view/13064/11775
dc.rights.driver.fl_str_mv Copyright (c) 2021 Geuno Bruno Vieira Soares; Tabata Fernandes Pereira
https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2021 Geuno Bruno Vieira Soares; Tabata Fernandes Pereira
https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Research, Society and Development
publisher.none.fl_str_mv Research, Society and Development
dc.source.none.fl_str_mv Research, Society and Development; Vol. 10 No. 3; e9410313064
Research, Society and Development; Vol. 10 Núm. 3; e9410313064
Research, Society and Development; v. 10 n. 3; e9410313064
2525-3409
reponame:Research, Society and Development
instname:Universidade Federal de Itajubá (UNIFEI)
instacron:UNIFEI
instname_str Universidade Federal de Itajubá (UNIFEI)
instacron_str UNIFEI
institution UNIFEI
reponame_str Research, Society and Development
collection Research, Society and Development
repository.name.fl_str_mv Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)
repository.mail.fl_str_mv rsd.articles@gmail.com
_version_ 1822178767094677504
dc.identifier.doi.none.fl_str_mv 10.33448/rsd-v10i3.13064

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