The influence of market orientation in the food sector: a multiple case study

Detalhes bibliográficos
Autor(a) principal: Alberti, Ricardo
Data de Publicação: 2022
Outros Autores: Stringui, Sonara, Wizniewsky, José Geraldo
Tipo de documento: Artigo
Idioma: por
Título da fonte: Research, Society and Development
Texto Completo: https://rsdjournal.org/index.php/rsd/article/view/30744
Resumo: The aim of this study is to analyze insubordination in line with market orientation in restaurants. The methodology used was an exploratory and descriptive research, with a qualitative approach, created categories of analysis related to insubordination in restaurants and market orientation. Data collection took place through open questions using the data exhaustion technique with two restaurants called Restaurante Salmão and Pizzeria, as well as their main dishes, which were analyzed through content analysis. The main results show that it was possible to perceive that market orientation, mainly due to the responsiveness factor, fights insubordination, in addition, it is possible to verify with the employees hired through market orientation who demonstrates or not insubordination, with freelancers, did not show up. possible to check.
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spelling The influence of market orientation in the food sector: a multiple case studyLa influencia de la orientación al mercado en el sector alimentario: un estudio de casos múltiplesA influência da orientação para mercado no setor alimentício: um estudo de múltiplos casosRestaurantInsubordinationMarket orientation.RestauranteInsubordinaciónOrientación al mercado.RestauranteInssubordinaçãoOrientação para mercado.The aim of this study is to analyze insubordination in line with market orientation in restaurants. The methodology used was an exploratory and descriptive research, with a qualitative approach, created categories of analysis related to insubordination in restaurants and market orientation. Data collection took place through open questions using the data exhaustion technique with two restaurants called Restaurante Salmão and Pizzeria, as well as their main dishes, which were analyzed through content analysis. The main results show that it was possible to perceive that market orientation, mainly due to the responsiveness factor, fights insubordination, in addition, it is possible to verify with the employees hired through market orientation who demonstrates or not insubordination, with freelancers, did not show up. possible to check.El objetivo de este estudio es analizar la insubordinación de acuerdo con la orientación al mercado en los restaurantes. La metodología utilizada fue una investigación exploratoria y descriptiva, con enfoque cualitativo, creó categorías de análisis relacionadas con la insubordinación en los restaurantes y la orientación al mercado. La recolección de datos ocurrió a través de preguntas abiertas utilizando la técnica de agotamiento de datos con dos restaurantes llamados Restaurante Salmão y Pizzeria, así como sus platos principales, que fueron analizados a través del análisis de contenido. Los principales resultados muestran que fue posible percibir que la orientación al mercado, principalmente por el factor receptividad, combate la insubordinación, además, es posible verificar con los empleados contratados a través de la orientación al mercado que demuestra o no insubordinación, con los trabajadores independientes, no mostrar hasta posible comprobar.O objetivo deste estudo é analisar a insubordinação em consonância com a orientação para mercado em restaurantes. A metodologia utilizada foi uma pesquisa será exploratória e descritiva, com abordagem qualitativa, criou categorias de análise relacionadas a insubordinação em restaurantes e a orientação para mercado. A coleta de dados ocorreu através de questões abertas utilizando-se a técnica de esgotamento de dados junto a dois restaurantes denominados Restaurante Salmão e Pizzaria, assim como seus pratos principais, que foram analisados através da análise de conteúdo. Os principais resultados mostram que foi possível perceber que a orientação para mercado, principalmente pelo fator de responsividade combate a insubordinação, além disso, é possível verificar junto aos funcionários contratados através da orientação para mercado quem demonstra ou não insubordinação já com freelances não se mostrou possível verificar.Research, Society and Development2022-06-12info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://rsdjournal.org/index.php/rsd/article/view/3074410.33448/rsd-v11i8.30744Research, Society and Development; Vol. 11 No. 8; e11211830744Research, Society and Development; Vol. 11 Núm. 8; e11211830744Research, Society and Development; v. 11 n. 8; e112118307442525-3409reponame:Research, Society and Developmentinstname:Universidade Federal de Itajubá (UNIFEI)instacron:UNIFEIporhttps://rsdjournal.org/index.php/rsd/article/view/30744/26321Copyright (c) 2022 Ricardo Alberti; Sonara Stringui; José Geraldo Wizniewskyhttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessAlberti, RicardoStringui, Sonara Wizniewsky, José Geraldo2022-07-01T13:34:06Zoai:ojs.pkp.sfu.ca:article/30744Revistahttps://rsdjournal.org/index.php/rsd/indexPUBhttps://rsdjournal.org/index.php/rsd/oairsd.articles@gmail.com2525-34092525-3409opendoar:2024-01-17T09:47:23.865132Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)false
dc.title.none.fl_str_mv The influence of market orientation in the food sector: a multiple case study
La influencia de la orientación al mercado en el sector alimentario: un estudio de casos múltiples
A influência da orientação para mercado no setor alimentício: um estudo de múltiplos casos
title The influence of market orientation in the food sector: a multiple case study
spellingShingle The influence of market orientation in the food sector: a multiple case study
Alberti, Ricardo
Restaurant
Insubordination
Market orientation.
Restaurante
Insubordinación
Orientación al mercado.
Restaurante
Inssubordinação
Orientação para mercado.
title_short The influence of market orientation in the food sector: a multiple case study
title_full The influence of market orientation in the food sector: a multiple case study
title_fullStr The influence of market orientation in the food sector: a multiple case study
title_full_unstemmed The influence of market orientation in the food sector: a multiple case study
title_sort The influence of market orientation in the food sector: a multiple case study
author Alberti, Ricardo
author_facet Alberti, Ricardo
Stringui, Sonara
Wizniewsky, José Geraldo
author_role author
author2 Stringui, Sonara
Wizniewsky, José Geraldo
author2_role author
author
dc.contributor.author.fl_str_mv Alberti, Ricardo
Stringui, Sonara
Wizniewsky, José Geraldo
dc.subject.por.fl_str_mv Restaurant
Insubordination
Market orientation.
Restaurante
Insubordinación
Orientación al mercado.
Restaurante
Inssubordinação
Orientação para mercado.
topic Restaurant
Insubordination
Market orientation.
Restaurante
Insubordinación
Orientación al mercado.
Restaurante
Inssubordinação
Orientação para mercado.
description The aim of this study is to analyze insubordination in line with market orientation in restaurants. The methodology used was an exploratory and descriptive research, with a qualitative approach, created categories of analysis related to insubordination in restaurants and market orientation. Data collection took place through open questions using the data exhaustion technique with two restaurants called Restaurante Salmão and Pizzeria, as well as their main dishes, which were analyzed through content analysis. The main results show that it was possible to perceive that market orientation, mainly due to the responsiveness factor, fights insubordination, in addition, it is possible to verify with the employees hired through market orientation who demonstrates or not insubordination, with freelancers, did not show up. possible to check.
publishDate 2022
dc.date.none.fl_str_mv 2022-06-12
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://rsdjournal.org/index.php/rsd/article/view/30744
10.33448/rsd-v11i8.30744
url https://rsdjournal.org/index.php/rsd/article/view/30744
identifier_str_mv 10.33448/rsd-v11i8.30744
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://rsdjournal.org/index.php/rsd/article/view/30744/26321
dc.rights.driver.fl_str_mv Copyright (c) 2022 Ricardo Alberti; Sonara Stringui; José Geraldo Wizniewsky
https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2022 Ricardo Alberti; Sonara Stringui; José Geraldo Wizniewsky
https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Research, Society and Development
publisher.none.fl_str_mv Research, Society and Development
dc.source.none.fl_str_mv Research, Society and Development; Vol. 11 No. 8; e11211830744
Research, Society and Development; Vol. 11 Núm. 8; e11211830744
Research, Society and Development; v. 11 n. 8; e11211830744
2525-3409
reponame:Research, Society and Development
instname:Universidade Federal de Itajubá (UNIFEI)
instacron:UNIFEI
instname_str Universidade Federal de Itajubá (UNIFEI)
instacron_str UNIFEI
institution UNIFEI
reponame_str Research, Society and Development
collection Research, Society and Development
repository.name.fl_str_mv Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)
repository.mail.fl_str_mv rsd.articles@gmail.com
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