Production chain of artisanal cachaça: the case of agroindustry producer of cachaça artisanal

Detalhes bibliográficos
Autor(a) principal: Jesus, Joyce Silva de
Data de Publicação: 2021
Outros Autores: Vale, Najla Kauara Alves do
Tipo de documento: Artigo
Idioma: por
Título da fonte: Research, Society and Development
Texto Completo: https://rsdjournal.org/index.php/rsd/article/view/17839
Resumo: This article aims to observe the production process of cachaça artisanal, the company's insertion in the municipality of Palestina de Goiás-GO and its market acceptance. The cachaça production chain is an economic sector that integrates several activities in a production chain. To support the analysis, bibliographic research was used to raise information about the cachaça production system, the methodology, therefore, characterized. as exploratory and explanatory of an applied nature, with a qualitative approach, collected through questionnaires, interviews, on-site visits and SWOT matrix find out potentially and bottleneck organization operational. The analysis of the results allows us to infer that the studied company promotes employability and income in the city, the company adopts a competitive strategy, depriving for the quality of the drink and direct marketing to the consumer.
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spelling Production chain of artisanal cachaça: the case of agroindustry producer of cachaça artisanalCadena productiva de la cachaça: el caso de la agroindutria productor de la cachaça artesanalCadeia produtiva da cachaça: um estudo de caso na agroindústria produtora de cachaça artesanalAgroindustriaMatriz DAFOGestión estratégicaMercado.AgribusinessSWOT MatrixStrategic managementMarketplace.AgronegócioMatriz SWOTGestão estratégicaMercado.This article aims to observe the production process of cachaça artisanal, the company's insertion in the municipality of Palestina de Goiás-GO and its market acceptance. The cachaça production chain is an economic sector that integrates several activities in a production chain. To support the analysis, bibliographic research was used to raise information about the cachaça production system, the methodology, therefore, characterized. as exploratory and explanatory of an applied nature, with a qualitative approach, collected through questionnaires, interviews, on-site visits and SWOT matrix find out potentially and bottleneck organization operational. The analysis of the results allows us to infer that the studied company promotes employability and income in the city, the company adopts a competitive strategy, depriving for the quality of the drink and direct marketing to the consumer.Este artículo tiene como objetivo observar el proceso de producción de Cachaça X, la inserción de la empresa en el municipio de Palestina de Goiás-GO y su aceptación en el mercado. La cadena productiva de la cachaza es un sector económico que integra actividades en una cadena productiva. Para sustentar el análisis, se utilizó la investigación bibliográfica para recabar información sobre el sistema de producción de la cachaza, la metodología, por lo tanto, caracterizada como exploratoria y explicativa de carácter aplicado, con un enfoque cualitativo, recogido a través de cuestionarios, entrevistas, visitas in situ y matriz DAFO. El análisis de los resultados permite inferir que la empresa estudiada promueve la empleabilidad y los ingresos en la ciudad, la empresa adopta una estrategia competitiva, privando por la calidad de la bebida y el marketing directo al consumidor.Este artigo tem como objetivo observar o processo produtivo da cachaça artesanal, a inserção da agroindústria no município de Palestina de Goiás-GO e sua aceitação mercadológica. A cadeia produtiva da cachaça é um setor econômico que integra diversas atividades em uma cadeia de produção, para fundamentar a análise, utilizou-se de pesquisas bibliográficas destinadas a levantar as informações sobre o sistema produtivo da cachaça, a metodologia, por conseguinte, caracteriza-se como exploratória e explicativa de natureza aplicada, com abordagem qualitativa, coletados através de questionários, entrevistas, visita in loco e aplicabilidade da ferramenta de gestão análise SWOT a fim de averiguar as potencialidades e gargalos dentro e fora da organização operacional. A análise dos resultados permite inferir que a empresa estudada fomenta a empregabilidade e renda no município, a empresa adota uma estratégia competitiva, privando pela qualidade da bebida e a comercialização direta ao consumidor.Research, Society and Development2021-07-26info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://rsdjournal.org/index.php/rsd/article/view/1783910.33448/rsd-v10i9.17839Research, Society and Development; Vol. 10 No. 9; e28210917839Research, Society and Development; Vol. 10 Núm. 9; e28210917839Research, Society and Development; v. 10 n. 9; e282109178392525-3409reponame:Research, Society and Developmentinstname:Universidade Federal de Itajubá (UNIFEI)instacron:UNIFEIporhttps://rsdjournal.org/index.php/rsd/article/view/17839/16149Copyright (c) 2021 Joyce Silva de Jesus; Najla Kauara Alves do Valehttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessJesus, Joyce Silva de Vale, Najla Kauara Alves do 2021-09-12T14:28:06Zoai:ojs.pkp.sfu.ca:article/17839Revistahttps://rsdjournal.org/index.php/rsd/indexPUBhttps://rsdjournal.org/index.php/rsd/oairsd.articles@gmail.com2525-34092525-3409opendoar:2024-01-17T09:38:06.671302Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)false
dc.title.none.fl_str_mv Production chain of artisanal cachaça: the case of agroindustry producer of cachaça artisanal
Cadena productiva de la cachaça: el caso de la agroindutria productor de la cachaça artesanal
Cadeia produtiva da cachaça: um estudo de caso na agroindústria produtora de cachaça artesanal
title Production chain of artisanal cachaça: the case of agroindustry producer of cachaça artisanal
spellingShingle Production chain of artisanal cachaça: the case of agroindustry producer of cachaça artisanal
Jesus, Joyce Silva de
Agroindustria
Matriz DAFO
Gestión estratégica
Mercado.
Agribusiness
SWOT Matrix
Strategic management
Marketplace.
Agronegócio
Matriz SWOT
Gestão estratégica
Mercado.
title_short Production chain of artisanal cachaça: the case of agroindustry producer of cachaça artisanal
title_full Production chain of artisanal cachaça: the case of agroindustry producer of cachaça artisanal
title_fullStr Production chain of artisanal cachaça: the case of agroindustry producer of cachaça artisanal
title_full_unstemmed Production chain of artisanal cachaça: the case of agroindustry producer of cachaça artisanal
title_sort Production chain of artisanal cachaça: the case of agroindustry producer of cachaça artisanal
author Jesus, Joyce Silva de
author_facet Jesus, Joyce Silva de
Vale, Najla Kauara Alves do
author_role author
author2 Vale, Najla Kauara Alves do
author2_role author
dc.contributor.author.fl_str_mv Jesus, Joyce Silva de
Vale, Najla Kauara Alves do
dc.subject.por.fl_str_mv Agroindustria
Matriz DAFO
Gestión estratégica
Mercado.
Agribusiness
SWOT Matrix
Strategic management
Marketplace.
Agronegócio
Matriz SWOT
Gestão estratégica
Mercado.
topic Agroindustria
Matriz DAFO
Gestión estratégica
Mercado.
Agribusiness
SWOT Matrix
Strategic management
Marketplace.
Agronegócio
Matriz SWOT
Gestão estratégica
Mercado.
description This article aims to observe the production process of cachaça artisanal, the company's insertion in the municipality of Palestina de Goiás-GO and its market acceptance. The cachaça production chain is an economic sector that integrates several activities in a production chain. To support the analysis, bibliographic research was used to raise information about the cachaça production system, the methodology, therefore, characterized. as exploratory and explanatory of an applied nature, with a qualitative approach, collected through questionnaires, interviews, on-site visits and SWOT matrix find out potentially and bottleneck organization operational. The analysis of the results allows us to infer that the studied company promotes employability and income in the city, the company adopts a competitive strategy, depriving for the quality of the drink and direct marketing to the consumer.
publishDate 2021
dc.date.none.fl_str_mv 2021-07-26
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://rsdjournal.org/index.php/rsd/article/view/17839
10.33448/rsd-v10i9.17839
url https://rsdjournal.org/index.php/rsd/article/view/17839
identifier_str_mv 10.33448/rsd-v10i9.17839
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://rsdjournal.org/index.php/rsd/article/view/17839/16149
dc.rights.driver.fl_str_mv Copyright (c) 2021 Joyce Silva de Jesus; Najla Kauara Alves do Vale
https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2021 Joyce Silva de Jesus; Najla Kauara Alves do Vale
https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Research, Society and Development
publisher.none.fl_str_mv Research, Society and Development
dc.source.none.fl_str_mv Research, Society and Development; Vol. 10 No. 9; e28210917839
Research, Society and Development; Vol. 10 Núm. 9; e28210917839
Research, Society and Development; v. 10 n. 9; e28210917839
2525-3409
reponame:Research, Society and Development
instname:Universidade Federal de Itajubá (UNIFEI)
instacron:UNIFEI
instname_str Universidade Federal de Itajubá (UNIFEI)
instacron_str UNIFEI
institution UNIFEI
reponame_str Research, Society and Development
collection Research, Society and Development
repository.name.fl_str_mv Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)
repository.mail.fl_str_mv rsd.articles@gmail.com
_version_ 1797052683315576832

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