Drug Advertising in Brazil: what has changed?

Detalhes bibliográficos
Autor(a) principal: Araujo, Julia dos Santos Coli de
Data de Publicação: 2021
Outros Autores: Feitoza-Silva, Michele, Silva, Bianca Ramos Marins
Tipo de documento: Artigo
Idioma: por
Título da fonte: Research, Society and Development
Texto Completo: https://rsdjournal.org/index.php/rsd/article/view/15438
Resumo: The pharmaceutical industry takes advantage of the drug propaganda as the main strategy to influence prescribers and promote sales. In order to guide this market, the Brazilian Sanitary Regulation has begun in 1976 by the creation of the Sanitary Surveillance Law nº 6360. The ethical parameters for the drug propaganda in Brazil are guided by standards defined by the World Health Organization (WHO) in 1988, which are the basis for the elaboration of the current Directors' Collegiate Resolution (RDC) 96/2008. For the purpose of comprehension of the actual scenario, this study verified the legitimacy of the content of the drug propagandas directed to the public, which uses the requirements of Nacional Agency of Sanitary Surveillance (ANVISA) as guidelines. Among the illegalities, 65% of the propagandas didn’t show the recommended slogan “if the symptoms persist, your doctor may be consulted”. The results obtained reaffirm the need of constant supervision of the propagandas in order to reduce the damage to the population health.
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spelling Drug Advertising in Brazil: what has changed?Publicidad de medicamentos em Brasil: ¿qué ha cambiado?Propaganda de Medicamentos no Brasil: o que mudou?SaúdePublicidadePreparações farmacêuticasVigilância sanitária.healthAdvertisingPharmaceutical PreparationsHealth surveillance.SaludPublicidadPreparaciones farmaceuticasVigilancia sanitaria.The pharmaceutical industry takes advantage of the drug propaganda as the main strategy to influence prescribers and promote sales. In order to guide this market, the Brazilian Sanitary Regulation has begun in 1976 by the creation of the Sanitary Surveillance Law nº 6360. The ethical parameters for the drug propaganda in Brazil are guided by standards defined by the World Health Organization (WHO) in 1988, which are the basis for the elaboration of the current Directors' Collegiate Resolution (RDC) 96/2008. For the purpose of comprehension of the actual scenario, this study verified the legitimacy of the content of the drug propagandas directed to the public, which uses the requirements of Nacional Agency of Sanitary Surveillance (ANVISA) as guidelines. Among the illegalities, 65% of the propagandas didn’t show the recommended slogan “if the symptoms persist, your doctor may be consulted”. The results obtained reaffirm the need of constant supervision of the propagandas in order to reduce the damage to the population health.La industria farmacéutica aprovecha la propaganda de las drogas como principal estrategia para influir en los prescriptores y promover las ventas. Para orientar este mercado, el Reglamento Sanitario Brasileño se inició en 1976 con la creación de la Ley de Vigilancia Sanitaria nº 6360. Los parámetros éticos para la propaganda de drogas en Brasil se rigen por estándares definidos por la Organización Mundial de la Salud (OMS) en 1988. , que son la base para la elaboración de la actual Resolución Colegiada de Directores (RDC) 96/2008. Con el propósito de comprender el escenario actual, este estudio verificó la legitimidad del contenido de las propagandas de drogas dirigidas al público, que utiliza como lineamientos los requisitos de la Agencia Nacional de Vigilancia Sanitaria (ANVISA). Entre las ilegalidades, el 65% de las propagandas no mostraba el lema recomendado "si los síntomas persisten, se puede consultar a su médico". Los resultados obtenidos reafirman la necesidad de una supervisión constante de las propagandas para reducir el daño a la salud de la población.A indústria farmacêutica utiliza a propaganda de medicamentos como principal instrumento para influenciar prescritores e promover a venda. A fim de orientar este mercado, a Regulação Sanitária brasileira iniciou-se em 1976 com a criação da Lei de Vigilância Sanitária nº 6.360. Os critérios éticos para a propaganda de medicamentos no Brasil estão orientados por normas definidas pela Organização Mundial de Saúde (OMS), em 1988, sendo a base para a elaboração da Resolução da Diretoria Colegiada 96/2008 atualmente vigente. Para entender a atual conjuntura, o presente estudo verificou a legitimidade do conteúdo das peças publicitárias de medicamentos direcionadas ao público usando como norte regulatório as exigências da Agência Nacional de Vigilância Sanitária. Dentre as não conformidades nas propagandas, pode-se destacar que 65% das peças não possuíam a frase preconizada ‘Se persistirem os sintomas, o médico deverá ser consultado’. Os resultados obtidos reiteram a necessidade de constante fiscalização das peças publicitárias, a fim de que os danos à saúde da população sejam mínimos.Research, Society and Development2021-05-20info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://rsdjournal.org/index.php/rsd/article/view/1543810.33448/rsd-v10i6.15438Research, Society and Development; Vol. 10 No. 6; e3510615438Research, Society and Development; Vol. 10 Núm. 6; e3510615438Research, Society and Development; v. 10 n. 6; e35106154382525-3409reponame:Research, Society and Developmentinstname:Universidade Federal de Itajubá (UNIFEI)instacron:UNIFEIporhttps://rsdjournal.org/index.php/rsd/article/view/15438/13828Copyright (c) 2021 Julia dos Santos Coli de Araujo; Michele Feitoza-Silva; Bianca Ramos Marins Silvahttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessAraujo, Julia dos Santos Coli deFeitoza-Silva, MicheleSilva, Bianca Ramos Marins2021-06-10T22:51:46Zoai:ojs.pkp.sfu.ca:article/15438Revistahttps://rsdjournal.org/index.php/rsd/indexPUBhttps://rsdjournal.org/index.php/rsd/oairsd.articles@gmail.com2525-34092525-3409opendoar:2024-01-17T09:36:15.732474Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)false
dc.title.none.fl_str_mv Drug Advertising in Brazil: what has changed?
Publicidad de medicamentos em Brasil: ¿qué ha cambiado?
Propaganda de Medicamentos no Brasil: o que mudou?
title Drug Advertising in Brazil: what has changed?
spellingShingle Drug Advertising in Brazil: what has changed?
Araujo, Julia dos Santos Coli de
Saúde
Publicidade
Preparações farmacêuticas
Vigilância sanitária.
health
Advertising
Pharmaceutical Preparations
Health surveillance.
Salud
Publicidad
Preparaciones farmaceuticas
Vigilancia sanitaria.
title_short Drug Advertising in Brazil: what has changed?
title_full Drug Advertising in Brazil: what has changed?
title_fullStr Drug Advertising in Brazil: what has changed?
title_full_unstemmed Drug Advertising in Brazil: what has changed?
title_sort Drug Advertising in Brazil: what has changed?
author Araujo, Julia dos Santos Coli de
author_facet Araujo, Julia dos Santos Coli de
Feitoza-Silva, Michele
Silva, Bianca Ramos Marins
author_role author
author2 Feitoza-Silva, Michele
Silva, Bianca Ramos Marins
author2_role author
author
dc.contributor.author.fl_str_mv Araujo, Julia dos Santos Coli de
Feitoza-Silva, Michele
Silva, Bianca Ramos Marins
dc.subject.por.fl_str_mv Saúde
Publicidade
Preparações farmacêuticas
Vigilância sanitária.
health
Advertising
Pharmaceutical Preparations
Health surveillance.
Salud
Publicidad
Preparaciones farmaceuticas
Vigilancia sanitaria.
topic Saúde
Publicidade
Preparações farmacêuticas
Vigilância sanitária.
health
Advertising
Pharmaceutical Preparations
Health surveillance.
Salud
Publicidad
Preparaciones farmaceuticas
Vigilancia sanitaria.
description The pharmaceutical industry takes advantage of the drug propaganda as the main strategy to influence prescribers and promote sales. In order to guide this market, the Brazilian Sanitary Regulation has begun in 1976 by the creation of the Sanitary Surveillance Law nº 6360. The ethical parameters for the drug propaganda in Brazil are guided by standards defined by the World Health Organization (WHO) in 1988, which are the basis for the elaboration of the current Directors' Collegiate Resolution (RDC) 96/2008. For the purpose of comprehension of the actual scenario, this study verified the legitimacy of the content of the drug propagandas directed to the public, which uses the requirements of Nacional Agency of Sanitary Surveillance (ANVISA) as guidelines. Among the illegalities, 65% of the propagandas didn’t show the recommended slogan “if the symptoms persist, your doctor may be consulted”. The results obtained reaffirm the need of constant supervision of the propagandas in order to reduce the damage to the population health.
publishDate 2021
dc.date.none.fl_str_mv 2021-05-20
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://rsdjournal.org/index.php/rsd/article/view/15438
10.33448/rsd-v10i6.15438
url https://rsdjournal.org/index.php/rsd/article/view/15438
identifier_str_mv 10.33448/rsd-v10i6.15438
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://rsdjournal.org/index.php/rsd/article/view/15438/13828
dc.rights.driver.fl_str_mv https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Research, Society and Development
publisher.none.fl_str_mv Research, Society and Development
dc.source.none.fl_str_mv Research, Society and Development; Vol. 10 No. 6; e3510615438
Research, Society and Development; Vol. 10 Núm. 6; e3510615438
Research, Society and Development; v. 10 n. 6; e3510615438
2525-3409
reponame:Research, Society and Development
instname:Universidade Federal de Itajubá (UNIFEI)
instacron:UNIFEI
instname_str Universidade Federal de Itajubá (UNIFEI)
instacron_str UNIFEI
institution UNIFEI
reponame_str Research, Society and Development
collection Research, Society and Development
repository.name.fl_str_mv Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)
repository.mail.fl_str_mv rsd.articles@gmail.com
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