“Empreende” - Teaching Business Entrepreneurship
Autor(a) principal: | |
---|---|
Data de Publicação: | 2021 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Research, Society and Development |
Texto Completo: | https://rsdjournal.org/index.php/rsd/article/view/20963 |
Resumo: | In Brazil up to 80% of companies are unable to maintain themselves, so they close in the first year of operation. Often, this problem is due to a lack of preparation of entrepreneurs. Among the main causes, we can mention some that could be avoided, such as: lack of market research, lack of planning, lack of marketing and management techniques, lack of knowledge of the target audience, among others. This paper reports an extension project developed at the Federal Institute of Mato Grosso that identified and selected micro and small entrepreneurs who had their businesses in a vulnerable zone (at risk of closing) or informal entrepreneurs with the potential to formalize and grow. In this project, training in entrepreneurial administration was provided to these entrepreneurs, through an Initial Formation (IF) course, and guidance and mentoring during and immediately after completion of the course, so that they can manage their businesses with the knowledge learned. The training and guidance and mentoring helped them to work in the diagnosis and solution of their vulnerabilities. |
id |
UNIFEI_ac16f18f9b3a9f1b13dc298070d0e628 |
---|---|
oai_identifier_str |
oai:ojs.pkp.sfu.ca:article/20963 |
network_acronym_str |
UNIFEI |
network_name_str |
Research, Society and Development |
repository_id_str |
|
spelling |
“Empreende” - Teaching Business Entrepreneurship“Empreende” - La Enseñanza de la Educación EmprendedoraEmpreende - Ensinando a Gestão Empreendedora de NegóciosEmpreendimentoZona de vulnerabilidadeCapacitaçãoEmpreendedorismo.EmpresaZona de vulnerabilidadCapacitaciónEmprendimiento.EnterpriseVulnerability zoneTrainingEntrepreneurship.In Brazil up to 80% of companies are unable to maintain themselves, so they close in the first year of operation. Often, this problem is due to a lack of preparation of entrepreneurs. Among the main causes, we can mention some that could be avoided, such as: lack of market research, lack of planning, lack of marketing and management techniques, lack of knowledge of the target audience, among others. This paper reports an extension project developed at the Federal Institute of Mato Grosso that identified and selected micro and small entrepreneurs who had their businesses in a vulnerable zone (at risk of closing) or informal entrepreneurs with the potential to formalize and grow. In this project, training in entrepreneurial administration was provided to these entrepreneurs, through an Initial Formation (IF) course, and guidance and mentoring during and immediately after completion of the course, so that they can manage their businesses with the knowledge learned. The training and guidance and mentoring helped them to work in the diagnosis and solution of their vulnerabilities.En Brasil, existe una realidad preocupante en la que hasta el 80% de las empresas no pueden mantenerse. Así, cierran en el primer año de operación. Este problema se debe a menudo a la falta de preparación de los empresarios. Entre las principales causas, podemos mencionar algunas que podrían evitarse, como: falta de investigación de mercado, falta de planificación, falta de técnicas de marketing y gestión, desconocimiento del público objetivo, entre otras. Este artículo reporta un proyecto de extensión desarrollado en el Instituto Federal de Mato Grosso que identificó y seleccionó a micro y pequeños emprendedores que tenían sus negocios en una zona vulnerable o emprendedores informales con potencial para formalizarse y crecer. En este proyecto, se brindó capacitación en administración emprendedora a estos emprendedores, a través de un curso de Formación Inicial (FI), y orientación y mentoría durante e inmediatamente después de la finalización del curso, para que puedan manejar sus negocios con los conocimientos aprendidos. La formación, la orientación y la tutoría les ayudaron a trabajar en el diagnóstico y solución de sus vulnerabilidades.No Brasil, há uma realidade preocupante em que até 80% das empresas não conseguem se manter e fecham no primeiro ano de funcionamento. Este problema muitas vezes se deve ao despreparo de empresários. Dentre as principais causas, podemos citar algumas que poderiam ser evitadas como: falta de estudo de mercado, ausência de planejamento, desconhecimento de técnicas de marketing e gestão, não conhecimento do público-alvo, entre outros. Este artigo relata um projeto de extensão desenvolvido no Instituto Federal de Mato Grosso que identificou e selecionou micro e pequenos empreendedores que estavam com seus negócios em zona de vulnerabilidade (correndo risco de fechar) ou empreendedores informais com potencial para se formalizar e crescer. Neste projeto, foi fornecida capacitação em administração empreendedora para estes empreendedores, por meio de um curso Formação Inicial (FI) e, orientação e mentoria durante e imediatamente após a finalização do curso, para que possam gerenciar seus negócios com os conhecimentos apreendidos. A capacitação e as orientações e mentorias contribuíram para auxiliá-los a atuar no diagnóstico e solução de suas vulnerabilidades.Research, Society and Development2021-10-03info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://rsdjournal.org/index.php/rsd/article/view/2096310.33448/rsd-v10i13.20963Research, Society and Development; Vol. 10 No. 13; e03101320963Research, Society and Development; Vol. 10 Núm. 13; e03101320963Research, Society and Development; v. 10 n. 13; e031013209632525-3409reponame:Research, Society and Developmentinstname:Universidade Federal de Itajubá (UNIFEI)instacron:UNIFEIporhttps://rsdjournal.org/index.php/rsd/article/view/20963/18603Copyright (c) 2021 Joelias Silva Pinto Junior; Anderson Ricardo Silvestro; Claudineia Gonçalves de Arruda; Antonio Vinicius Fernandes Nascimentohttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessPinto Junior, Joelias Silva Silvestro, Anderson RicardoArruda, Claudineia Gonçalves de Nascimento, Antonio Vinicius Fernandes 2021-11-21T18:26:28Zoai:ojs.pkp.sfu.ca:article/20963Revistahttps://rsdjournal.org/index.php/rsd/indexPUBhttps://rsdjournal.org/index.php/rsd/oairsd.articles@gmail.com2525-34092525-3409opendoar:2024-01-17T09:40:28.783161Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)false |
dc.title.none.fl_str_mv |
“Empreende” - Teaching Business Entrepreneurship “Empreende” - La Enseñanza de la Educación Emprendedora Empreende - Ensinando a Gestão Empreendedora de Negócios |
title |
“Empreende” - Teaching Business Entrepreneurship |
spellingShingle |
“Empreende” - Teaching Business Entrepreneurship Pinto Junior, Joelias Silva Empreendimento Zona de vulnerabilidade Capacitação Empreendedorismo. Empresa Zona de vulnerabilidad Capacitación Emprendimiento. Enterprise Vulnerability zone Training Entrepreneurship. |
title_short |
“Empreende” - Teaching Business Entrepreneurship |
title_full |
“Empreende” - Teaching Business Entrepreneurship |
title_fullStr |
“Empreende” - Teaching Business Entrepreneurship |
title_full_unstemmed |
“Empreende” - Teaching Business Entrepreneurship |
title_sort |
“Empreende” - Teaching Business Entrepreneurship |
author |
Pinto Junior, Joelias Silva |
author_facet |
Pinto Junior, Joelias Silva Silvestro, Anderson Ricardo Arruda, Claudineia Gonçalves de Nascimento, Antonio Vinicius Fernandes |
author_role |
author |
author2 |
Silvestro, Anderson Ricardo Arruda, Claudineia Gonçalves de Nascimento, Antonio Vinicius Fernandes |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Pinto Junior, Joelias Silva Silvestro, Anderson Ricardo Arruda, Claudineia Gonçalves de Nascimento, Antonio Vinicius Fernandes |
dc.subject.por.fl_str_mv |
Empreendimento Zona de vulnerabilidade Capacitação Empreendedorismo. Empresa Zona de vulnerabilidad Capacitación Emprendimiento. Enterprise Vulnerability zone Training Entrepreneurship. |
topic |
Empreendimento Zona de vulnerabilidade Capacitação Empreendedorismo. Empresa Zona de vulnerabilidad Capacitación Emprendimiento. Enterprise Vulnerability zone Training Entrepreneurship. |
description |
In Brazil up to 80% of companies are unable to maintain themselves, so they close in the first year of operation. Often, this problem is due to a lack of preparation of entrepreneurs. Among the main causes, we can mention some that could be avoided, such as: lack of market research, lack of planning, lack of marketing and management techniques, lack of knowledge of the target audience, among others. This paper reports an extension project developed at the Federal Institute of Mato Grosso that identified and selected micro and small entrepreneurs who had their businesses in a vulnerable zone (at risk of closing) or informal entrepreneurs with the potential to formalize and grow. In this project, training in entrepreneurial administration was provided to these entrepreneurs, through an Initial Formation (IF) course, and guidance and mentoring during and immediately after completion of the course, so that they can manage their businesses with the knowledge learned. The training and guidance and mentoring helped them to work in the diagnosis and solution of their vulnerabilities. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-10-03 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://rsdjournal.org/index.php/rsd/article/view/20963 10.33448/rsd-v10i13.20963 |
url |
https://rsdjournal.org/index.php/rsd/article/view/20963 |
identifier_str_mv |
10.33448/rsd-v10i13.20963 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://rsdjournal.org/index.php/rsd/article/view/20963/18603 |
dc.rights.driver.fl_str_mv |
https://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
https://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Research, Society and Development |
publisher.none.fl_str_mv |
Research, Society and Development |
dc.source.none.fl_str_mv |
Research, Society and Development; Vol. 10 No. 13; e03101320963 Research, Society and Development; Vol. 10 Núm. 13; e03101320963 Research, Society and Development; v. 10 n. 13; e03101320963 2525-3409 reponame:Research, Society and Development instname:Universidade Federal de Itajubá (UNIFEI) instacron:UNIFEI |
instname_str |
Universidade Federal de Itajubá (UNIFEI) |
instacron_str |
UNIFEI |
institution |
UNIFEI |
reponame_str |
Research, Society and Development |
collection |
Research, Society and Development |
repository.name.fl_str_mv |
Research, Society and Development - Universidade Federal de Itajubá (UNIFEI) |
repository.mail.fl_str_mv |
rsd.articles@gmail.com |
_version_ |
1797052691314114560 |