Corporate Social Responsibility in the superarket sector in front of COVID-19 pandemic

• Autor(a) principal: Régis, Suzana Virgínia da Costa
• Data de Publicação: 2022
• Outros Autores: Vale, Aline Francilurdes Nery, Siqueira, Alexsandra Batista Cândido, Costa, Yáscara Pryscilla Dantas, Siqueira, Elisabete Stradiotto
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Research, Society and Development
• Texto Completo: https://rsdjournal.org/index.php/rsd/article/view/30326
• topic: Responsabilidade Social Corporativa; COVID-19; Supermercados.; Corporate Social Responsibility; COVID-19; Supermarkets.; Responsabilidad Social Empresarial; COVID-19; Supermercados.

Some companies have been adopting corporate social responsibility practices by promoting social welfare, thus aligning themselves with the new demands of the market and society. This work aims to analyze the social responsibility practices adopted by a supermarket chain in the interior of Rio Grande do Norte, during the COVID-19 pandemic. The methodology used was qualitative and descriptive. The data were obtained through field research, using semi-structured interviews. 15 interviews were conducted with managers and employees appointed by the Directorate of the respective supermarkets, with interpretative data analysis. The results indicate that the CSR measures adopted were restricted to recommendations, guidelines and legal requirements, common or applicable to the processes involved in the Supermarket Activity. There was also some resistance, a priori, on the part of customers who still insist on acting in disagreement with the security protocols established as preventive measures to COVID-19. In this way, the pandemic did not make social responsibility actions more comprehensive beyond the legal scope.