Corporate social responsibility actions in times of pandemic
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Data de Publicação: | 2021 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Research, Society and Development |
Texto Completo: | https://rsdjournal.org/index.php/rsd/article/view/17818 |
Resumo: | The Covid-19 pandemic has been causing relevant impacts around the world since 2020, not only in people's habits, but mainly in companies; which has been taking measures to prevent contamination of its employees, customers and suppliers. In this context, this article aims to understand and investigate how companies mobilized in the face of an adverse crisis scenario and to analyze the actions and measures taken to cope with the guidelines of the WHO and the main guidelines for corporate social responsibility guidelines -CSR. The investigation performs a contextualization and theoretical review of Corporate Social Responsibility in the context of the pandemic and the corporate actions that were implemented by the surveyed companies. It is a qualitative exploratory research, carried out in three companies from different business sectors, chosen for convenience; being the data collected through semi-structured questionnaires, with the elaboration of a content analysis; later presented summarized in individual tables. The results are basically presented in the confirmation that the companies surveyed only adopted the basic measures of the WHO recommendations: mandatory use of masks, social distancing when possible and availability of alcohol gel. Effective communication and corporate social responsibility actions are not identified by companies, seeking to mitigate the risks of invite-19, with its employees, customers and suppliers. The study's restrictions are related to the choice for convenience of the companies, and the choice of the respondent in the companies, which can distort the data collected; even though new lines of research are emerging, as companies continue to be immersed in the pandemic, in the quest to better understand the communication mechanisms adopted by companies and the failures of communication incurred by companies. Finally that the objective proposed in the investigation was fully achieved. |
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Corporate social responsibility actions in times of pandemicAcciones de responsabilidad social empresarial en tiempos de pandemiaResponsabilidade social empresariais ações em tempos de pandemiaComunicação empresarialResponsabilidade socialCovid 19Pandemia.Comunicación empresarialResponsabilidad socialCovid-19Pandemia.Business communicationSocial responsabilityCovid-19Pandemic.The Covid-19 pandemic has been causing relevant impacts around the world since 2020, not only in people's habits, but mainly in companies; which has been taking measures to prevent contamination of its employees, customers and suppliers. In this context, this article aims to understand and investigate how companies mobilized in the face of an adverse crisis scenario and to analyze the actions and measures taken to cope with the guidelines of the WHO and the main guidelines for corporate social responsibility guidelines -CSR. The investigation performs a contextualization and theoretical review of Corporate Social Responsibility in the context of the pandemic and the corporate actions that were implemented by the surveyed companies. It is a qualitative exploratory research, carried out in three companies from different business sectors, chosen for convenience; being the data collected through semi-structured questionnaires, with the elaboration of a content analysis; later presented summarized in individual tables. The results are basically presented in the confirmation that the companies surveyed only adopted the basic measures of the WHO recommendations: mandatory use of masks, social distancing when possible and availability of alcohol gel. Effective communication and corporate social responsibility actions are not identified by companies, seeking to mitigate the risks of invite-19, with its employees, customers and suppliers. The study's restrictions are related to the choice for convenience of the companies, and the choice of the respondent in the companies, which can distort the data collected; even though new lines of research are emerging, as companies continue to be immersed in the pandemic, in the quest to better understand the communication mechanisms adopted by companies and the failures of communication incurred by companies. Finally that the objective proposed in the investigation was fully achieved.La pandemia de Covid-19 viene provocando impactos relevantes en todo el mundo desde 2020, no solo en los hábitos de las personas, sino principalmente en las empresas; que viene tomando medidas para evitar la contaminación de sus empleados, clientes y proveedores. En este contexto, este artículo tiene como objetivo comprender e investigar cómo las empresas se movilizaron ante un escenario de crisis adverso y analizar las acciones y medidas tomadas para hacer frente a los lineamientos de la OMS y los principales lineamientos de la RSE de responsabilidad social empresarial. La investigación realiza una contextualización y revisión teórica de la Responsabilidad Social Empresarial en el contexto de la pandemia y las acciones corporativas que fueron implementadas por las empresas encuestadas. Se trata de una investigación cualitativa exploratoria, realizada en tres empresas de diferentes sectores empresariales, elegidas por conveniencia; siendo los datos recogidos a través de cuestionarios semiestructurados, con la elaboración de un análisis de contenido; posteriormente presentado resumido en tablas individuales. Los resultados se presentan básicamente en la confirmación de que las empresas encuestadas solo adoptaron las medidas básicas de las recomendaciones de la OMS: uso obligatorio de mascarillas, distanciamiento social cuando sea posible y disponibilidad de gel de alcohol. Las acciones efectivas de comunicación y responsabilidad social corporativa no son identificadas por las empresas, buscando mitigar los riesgos de invite-19, con sus empleados, clientes y proveedores. Las restricciones del estudio están relacionadas con la elección por conveniencia de las empresas y la elección del encuestado en las empresas, lo que puede distorsionar los datos recopilados; a pesar de que surgen nuevas líneas de investigación, a medida que las empresas continúan inmersas en la pandemia, en la búsqueda de comprender mejor los mecanismos de comunicación adoptados por las empresas y las fallas de comunicación en las que incurren las empresas. Finalmente que el objetivo propuesto en la investigación se logró plenamente.A pandemia da Covid-19 vem desde 2020 causando impactos relevantes em todo mundo, não só nos hábitos das pessoas, mas principalmente nas empresas; que vem tomando medidas na prevenção da contaminação de seus colaboradores, clientes e fornecedores. Neste contexto o presente artigo tem por objetivo compreender e investigar, como as empresas se mobilizaram diante de um cenário adverso de crise e analisar as ações e medidas adotadas para o enfrentamento, frente as orientações da OMS e dos principais guias de orientações de responsabilidade social empresarial-RSE. A investigação realiza uma contextualização e revisão teórica da Responsabilidade Social Empresarial no contexto da pandemia e das ações empresariais que foram implementadas pelas empresas pesquisadas. Trata-se de uma pesquisa exploratória qualitativa, realizada em três empresas de diferentes setores empresariais, escolhidas por conveniência; sendo os dados coletados por meio de questionários semiestruturados, com a elaboração de uma análise de conteúdo; posteriormente apresentados sumarizados em tabelas individualizadas. Os resultados se apresentam basicamente na confirmação de que as empresas pesquisadas, somente adotaram as medidas básicas das recomendações da OMS: uso obrigatório de mascaras, distanciamento social quando possível e disponibilização de álcool gel. Não se identifica ações efetivas de comunicação e responsabilidade social empresarial, por parte das empresas, buscando mitigar os riscos da Covid-19, junto a seus funcionários, clientes e fornecedores. As restrições do estudo se relacionam com a escolha por conveniência das empresas, e a escolha do entrevistado nas empresas, que pode distorcer os dados coletados; ainda que novas linhas de pesquisa emergem, em razão que as empresas continuam imersas na pandemia, na busca de melhor compreender os mecanismos de comunicação adotados pelas empresas e as falhas de comunicação incorridas pelas empresas. Finalmente que o objetivo proposto na investigação foi plenamente atingido.Research, Society and Development2021-07-21info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://rsdjournal.org/index.php/rsd/article/view/1781810.33448/rsd-v10i9.17818Research, Society and Development; Vol. 10 No. 9; e7610917818Research, Society and Development; Vol. 10 Núm. 9; e7610917818Research, Society and Development; v. 10 n. 9; e76109178182525-3409reponame:Research, Society and Developmentinstname:Universidade Federal de Itajubá (UNIFEI)instacron:UNIFEIporhttps://rsdjournal.org/index.php/rsd/article/view/17818/15912Copyright (c) 2021 Andréia Ferreira Martins; Osvaldo Júlio da Silva Filho; Téucle Mannarelli Filhohttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessMartins, Andréia Ferreira Silva Filho, Osvaldo Júlio da Mannarelli Filho, Téucle2021-09-12T14:28:06Zoai:ojs.pkp.sfu.ca:article/17818Revistahttps://rsdjournal.org/index.php/rsd/indexPUBhttps://rsdjournal.org/index.php/rsd/oairsd.articles@gmail.com2525-34092525-3409opendoar:2024-01-17T09:38:05.477691Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)false |
dc.title.none.fl_str_mv |
Corporate social responsibility actions in times of pandemic Acciones de responsabilidad social empresarial en tiempos de pandemia Responsabilidade social empresariais ações em tempos de pandemia |
title |
Corporate social responsibility actions in times of pandemic |
spellingShingle |
Corporate social responsibility actions in times of pandemic Martins, Andréia Ferreira Comunicação empresarial Responsabilidade social Covid 19 Pandemia. Comunicación empresarial Responsabilidad social Covid-19 Pandemia. Business communication Social responsability Covid-19 Pandemic. |
title_short |
Corporate social responsibility actions in times of pandemic |
title_full |
Corporate social responsibility actions in times of pandemic |
title_fullStr |
Corporate social responsibility actions in times of pandemic |
title_full_unstemmed |
Corporate social responsibility actions in times of pandemic |
title_sort |
Corporate social responsibility actions in times of pandemic |
author |
Martins, Andréia Ferreira |
author_facet |
Martins, Andréia Ferreira Silva Filho, Osvaldo Júlio da Mannarelli Filho, Téucle |
author_role |
author |
author2 |
Silva Filho, Osvaldo Júlio da Mannarelli Filho, Téucle |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Martins, Andréia Ferreira Silva Filho, Osvaldo Júlio da Mannarelli Filho, Téucle |
dc.subject.por.fl_str_mv |
Comunicação empresarial Responsabilidade social Covid 19 Pandemia. Comunicación empresarial Responsabilidad social Covid-19 Pandemia. Business communication Social responsability Covid-19 Pandemic. |
topic |
Comunicação empresarial Responsabilidade social Covid 19 Pandemia. Comunicación empresarial Responsabilidad social Covid-19 Pandemia. Business communication Social responsability Covid-19 Pandemic. |
description |
The Covid-19 pandemic has been causing relevant impacts around the world since 2020, not only in people's habits, but mainly in companies; which has been taking measures to prevent contamination of its employees, customers and suppliers. In this context, this article aims to understand and investigate how companies mobilized in the face of an adverse crisis scenario and to analyze the actions and measures taken to cope with the guidelines of the WHO and the main guidelines for corporate social responsibility guidelines -CSR. The investigation performs a contextualization and theoretical review of Corporate Social Responsibility in the context of the pandemic and the corporate actions that were implemented by the surveyed companies. It is a qualitative exploratory research, carried out in three companies from different business sectors, chosen for convenience; being the data collected through semi-structured questionnaires, with the elaboration of a content analysis; later presented summarized in individual tables. The results are basically presented in the confirmation that the companies surveyed only adopted the basic measures of the WHO recommendations: mandatory use of masks, social distancing when possible and availability of alcohol gel. Effective communication and corporate social responsibility actions are not identified by companies, seeking to mitigate the risks of invite-19, with its employees, customers and suppliers. The study's restrictions are related to the choice for convenience of the companies, and the choice of the respondent in the companies, which can distort the data collected; even though new lines of research are emerging, as companies continue to be immersed in the pandemic, in the quest to better understand the communication mechanisms adopted by companies and the failures of communication incurred by companies. Finally that the objective proposed in the investigation was fully achieved. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-07-21 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://rsdjournal.org/index.php/rsd/article/view/17818 10.33448/rsd-v10i9.17818 |
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https://rsdjournal.org/index.php/rsd/article/view/17818 |
identifier_str_mv |
10.33448/rsd-v10i9.17818 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://rsdjournal.org/index.php/rsd/article/view/17818/15912 |
dc.rights.driver.fl_str_mv |
https://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
https://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
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application/pdf |
dc.publisher.none.fl_str_mv |
Research, Society and Development |
publisher.none.fl_str_mv |
Research, Society and Development |
dc.source.none.fl_str_mv |
Research, Society and Development; Vol. 10 No. 9; e7610917818 Research, Society and Development; Vol. 10 Núm. 9; e7610917818 Research, Society and Development; v. 10 n. 9; e7610917818 2525-3409 reponame:Research, Society and Development instname:Universidade Federal de Itajubá (UNIFEI) instacron:UNIFEI |
instname_str |
Universidade Federal de Itajubá (UNIFEI) |
instacron_str |
UNIFEI |
institution |
UNIFEI |
reponame_str |
Research, Society and Development |
collection |
Research, Society and Development |
repository.name.fl_str_mv |
Research, Society and Development - Universidade Federal de Itajubá (UNIFEI) |
repository.mail.fl_str_mv |
rsd.articles@gmail.com |
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1797052683301945344 |