Analysis of business strategies in the context of post-pandemic COVID-19
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Outros Autores: | , , , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Research, Society and Development |
Texto Completo: | https://rsdjournal.org/index.php/rsd/article/view/23048 |
Resumo: | Some companies around the world routinely apply development measures in business strategies. The COVID-19 pandemic, caused by the new corona virus, in addition to causing loss of life, directly affected the world economy and forced companies to adapt to this pandemic context. Given this issue, the general objective of this work was to identify which business strategies local, regional and international companies have applied to adapt in the context of the COVID-19 pandemic in the world. This article opted for a qualitative methodology, bibliographical research was used to better address the problems faced by corporations, identifying procedures to have resilience in the face of this new reality. As a result, companies started to seek help from banks through new lines of credit offered by governments, adapting to decrees in new working hours and working alternatives that allowed temporary leave, reduced work and salary, and paid layoffs from rescissions in installments, or collective vacations, to make adjustments in the hygienic and sanitary conditions so that they could proceed with the service to the public and increase their investments in digital media. The study concluded that some segments, using a lot of efforts, showed growth, bringing some stability to the economy and driving the adoption of new economic strategies. On the other hand, there are still delicate situations that deserve a closer look at the level of unemployment and the fight against poverty, which are still at very high levels. |
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Analysis of business strategies in the context of post-pandemic COVID-19 Análisis de estrategias de negocio en el contexto del COVID-19 post-pandemiaAnálise das estratégias empresariais no contexto de pós pandemia de COVID-19 EconomiaPlanejamentosCoronavírusEmpresa.EconomíaPlanificaciónCoronavirusEmpresa.EconomyPlanningCoronavirusCompany.Some companies around the world routinely apply development measures in business strategies. The COVID-19 pandemic, caused by the new corona virus, in addition to causing loss of life, directly affected the world economy and forced companies to adapt to this pandemic context. Given this issue, the general objective of this work was to identify which business strategies local, regional and international companies have applied to adapt in the context of the COVID-19 pandemic in the world. This article opted for a qualitative methodology, bibliographical research was used to better address the problems faced by corporations, identifying procedures to have resilience in the face of this new reality. As a result, companies started to seek help from banks through new lines of credit offered by governments, adapting to decrees in new working hours and working alternatives that allowed temporary leave, reduced work and salary, and paid layoffs from rescissions in installments, or collective vacations, to make adjustments in the hygienic and sanitary conditions so that they could proceed with the service to the public and increase their investments in digital media. The study concluded that some segments, using a lot of efforts, showed growth, bringing some stability to the economy and driving the adoption of new economic strategies. On the other hand, there are still delicate situations that deserve a closer look at the level of unemployment and the fight against poverty, which are still at very high levels.Algunas empresas de todo el mundo aplican de forma rutinaria medidas de desarrollo en sus estrategias comerciales. La pandemia COVID-19, provocada por el nuevo virus corona, además de provocar pérdidas de vidas, afectó directamente a la economía mundial y obligó a las empresas a adaptarse a este contexto pandémico. Ante esta problemática, el objetivo general de este trabajo fue identificar qué estrategias comerciales han aplicado las empresas locales, regionales e internacionales para adaptarse en el contexto de la pandemia COVID-19 en el mundo. Este artículo apostó por una metodología cualitativa, se utilizó la investigación bibliográfica para abordar mejor los problemas que enfrentan las corporaciones, identificando procedimientos para tener resiliencia ante esta nueva realidad. Como resultado, las empresas empezaron a buscar ayuda de los bancos a través de nuevas líneas de crédito ofrecidas por los gobiernos, adaptándose a decretos en nuevas jornadas y alternativas laborales que permitían licencia temporal, reducción de trabajo y salario, y despidos pagados por rescisiones en cuotas, o colectivas. vacaciones, para hacer ajustes en las condiciones higiénicas y sanitarias para que puedan proceder con el servicio al público y aumentar sus inversiones en medios digitales. El estudio concluyó que algunos segmentos, con muchos esfuerzos, mostraron crecimiento, aportando cierta estabilidad a la economía e impulsando la adopción de nuevas estrategias económicas. Por otro lado, aún existen situaciones delicadas que merecen una mirada más cercana al nivel de desempleo y la lucha contra la pobreza, que aún se encuentran en niveles muy altos.Algumas empresas em todo mundo aplicam de forma corriqueira medidas de desenvolvimento em estratégias de negócios. A pandemia de COVID-19, provocada pelo novo corona vírus, além de causar perdas de vidas, afetou diretamente a economia mundial e forçou as empresas a se adaptar neste contexto de pandemia. Diante desta problemática, o objetivo geral deste trabalho foi identificar quais as estratégias empresariais que as empresas de nível local, regional e internacional aplicaram para se adaptar no contexto da pandemia do COVID-19 no mundo. Este artigo optou pela metodologia qualitativa, foi utilizado a pesquisa bibliográfica, para melhor abordar os problemas enfrentados pelas corporações, identificando procedimentos para ter resiliência diante desta nova realidade. Como resultado, as empresas passaram a buscar ajuda em bancos através de novas linhas de crédito oferecidas pelos governos, adaptar-se a decretos em novos horários de trabalho e a alternativas trabalhistas que possibilitaram o afastamento temporário, redução de trabalho e salário e demissões com pagamento de rescisões parceladas, ou férias coletivas, a proceder ajustes nas condições higiênico sanitárias para que pudessem proceder com o atendimento ao público e elevar seus investimentos em mídias digitais. O estudo concluiu, que alguns segmentos, utilizando muitos esforços, apresentaram crescimento, trazendo certa estabilidade à economia e impulsionando a adoção de novas estratégias econômicas. Em contrapartida, ainda existem situações delicadas que merecem um olhar mais atento quanto ao nível de desemprego e combate à pobreza, que ainda se encontram em níveis muito elevados.Research, Society and Development2021-11-29info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://rsdjournal.org/index.php/rsd/article/view/2304810.33448/rsd-v10i15.23048Research, Society and Development; Vol. 10 No. 15; e419101523048Research, Society and Development; Vol. 10 Núm. 15; e419101523048Research, Society and Development; v. 10 n. 15; e4191015230482525-3409reponame:Research, Society and Developmentinstname:Universidade Federal de Itajubá (UNIFEI)instacron:UNIFEIporhttps://rsdjournal.org/index.php/rsd/article/view/23048/20451Copyright (c) 2021 Eneida Guerra Silvetrim; Michael Raphael Soares Vieira; Fernanda Guerra Silvestrim; Arlindo Almeida de Lima Filho; Aixa Braga Lopeshttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessSilvetrim, Eneida GuerraVieira, Michael Raphael SoaresSilvestrim, Fernanda GuerraLima Filho, Arlindo Almeida deLopes, Aixa Braga2021-12-06T10:13:53Zoai:ojs.pkp.sfu.ca:article/23048Revistahttps://rsdjournal.org/index.php/rsd/indexPUBhttps://rsdjournal.org/index.php/rsd/oairsd.articles@gmail.com2525-34092525-3409opendoar:2024-01-17T09:42:02.246180Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)false |
dc.title.none.fl_str_mv |
Analysis of business strategies in the context of post-pandemic COVID-19 Análisis de estrategias de negocio en el contexto del COVID-19 post-pandemia Análise das estratégias empresariais no contexto de pós pandemia de COVID-19 |
title |
Analysis of business strategies in the context of post-pandemic COVID-19 |
spellingShingle |
Analysis of business strategies in the context of post-pandemic COVID-19 Silvetrim, Eneida Guerra Economia Planejamentos Coronavírus Empresa. Economía Planificación Coronavirus Empresa. Economy Planning Coronavirus Company. |
title_short |
Analysis of business strategies in the context of post-pandemic COVID-19 |
title_full |
Analysis of business strategies in the context of post-pandemic COVID-19 |
title_fullStr |
Analysis of business strategies in the context of post-pandemic COVID-19 |
title_full_unstemmed |
Analysis of business strategies in the context of post-pandemic COVID-19 |
title_sort |
Analysis of business strategies in the context of post-pandemic COVID-19 |
author |
Silvetrim, Eneida Guerra |
author_facet |
Silvetrim, Eneida Guerra Vieira, Michael Raphael Soares Silvestrim, Fernanda Guerra Lima Filho, Arlindo Almeida de Lopes, Aixa Braga |
author_role |
author |
author2 |
Vieira, Michael Raphael Soares Silvestrim, Fernanda Guerra Lima Filho, Arlindo Almeida de Lopes, Aixa Braga |
author2_role |
author author author author |
dc.contributor.author.fl_str_mv |
Silvetrim, Eneida Guerra Vieira, Michael Raphael Soares Silvestrim, Fernanda Guerra Lima Filho, Arlindo Almeida de Lopes, Aixa Braga |
dc.subject.por.fl_str_mv |
Economia Planejamentos Coronavírus Empresa. Economía Planificación Coronavirus Empresa. Economy Planning Coronavirus Company. |
topic |
Economia Planejamentos Coronavírus Empresa. Economía Planificación Coronavirus Empresa. Economy Planning Coronavirus Company. |
description |
Some companies around the world routinely apply development measures in business strategies. The COVID-19 pandemic, caused by the new corona virus, in addition to causing loss of life, directly affected the world economy and forced companies to adapt to this pandemic context. Given this issue, the general objective of this work was to identify which business strategies local, regional and international companies have applied to adapt in the context of the COVID-19 pandemic in the world. This article opted for a qualitative methodology, bibliographical research was used to better address the problems faced by corporations, identifying procedures to have resilience in the face of this new reality. As a result, companies started to seek help from banks through new lines of credit offered by governments, adapting to decrees in new working hours and working alternatives that allowed temporary leave, reduced work and salary, and paid layoffs from rescissions in installments, or collective vacations, to make adjustments in the hygienic and sanitary conditions so that they could proceed with the service to the public and increase their investments in digital media. The study concluded that some segments, using a lot of efforts, showed growth, bringing some stability to the economy and driving the adoption of new economic strategies. On the other hand, there are still delicate situations that deserve a closer look at the level of unemployment and the fight against poverty, which are still at very high levels. |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-11-29 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://rsdjournal.org/index.php/rsd/article/view/23048 10.33448/rsd-v10i15.23048 |
url |
https://rsdjournal.org/index.php/rsd/article/view/23048 |
identifier_str_mv |
10.33448/rsd-v10i15.23048 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://rsdjournal.org/index.php/rsd/article/view/23048/20451 |
dc.rights.driver.fl_str_mv |
https://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
https://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
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application/pdf |
dc.publisher.none.fl_str_mv |
Research, Society and Development |
publisher.none.fl_str_mv |
Research, Society and Development |
dc.source.none.fl_str_mv |
Research, Society and Development; Vol. 10 No. 15; e419101523048 Research, Society and Development; Vol. 10 Núm. 15; e419101523048 Research, Society and Development; v. 10 n. 15; e419101523048 2525-3409 reponame:Research, Society and Development instname:Universidade Federal de Itajubá (UNIFEI) instacron:UNIFEI |
instname_str |
Universidade Federal de Itajubá (UNIFEI) |
instacron_str |
UNIFEI |
institution |
UNIFEI |
reponame_str |
Research, Society and Development |
collection |
Research, Society and Development |
repository.name.fl_str_mv |
Research, Society and Development - Universidade Federal de Itajubá (UNIFEI) |
repository.mail.fl_str_mv |
rsd.articles@gmail.com |
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1797052790990700544 |