The perceived value on online videogames and the construction of its consumer

Detalhes bibliográficos
Autor(a) principal: Junger, Alex Paubel
Data de Publicação: 2017
Outros Autores: Marin, Andrea Cristina, Facó, Júlio Francisco Blumetti, Araújo, Lucas Matheus
Tipo de documento: Artigo
Idioma: por
Título da fonte: Research, Society and Development
Texto Completo: https://rsdjournal.org/index.php/rsd/article/view/119
Resumo: Starting on a qualitativeapproach, we here aim at providing a study about the perception of value on the consumption of online videogames, as well as the construction of the consumer on this market.For this end,we shall make a bibliographic revision on the works of Bourdieu and McCracken, with contributions from Kotler and some punctual external observations, which shall be verified with market data study and an in-depth, non-structured interview for better understanding of the value on this kind of consumption, on its  offer as its perception by the public and as the construction of the individual that is inserted in this ambient.At the end, this publication verifies the strong social element as source of the desire on the consumption of these products and qualifies it as an essential factor for it.
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spelling The perceived value on online videogames and the construction of its consumerEl valor percibido en los videojuegos en línea y la construcción de su consumidorO valor percebido nos videogames online e a construção de seu consumidorOnlineVideogamesConstruction of ValueConsumer Behavior.VideogamesOnlineConstrução de ValorComportamento do Consumidor.videojuegosen líneaConstrucción de valorComportamiento del consumidor.Starting on a qualitativeapproach, we here aim at providing a study about the perception of value on the consumption of online videogames, as well as the construction of the consumer on this market.For this end,we shall make a bibliographic revision on the works of Bourdieu and McCracken, with contributions from Kotler and some punctual external observations, which shall be verified with market data study and an in-depth, non-structured interview for better understanding of the value on this kind of consumption, on its  offer as its perception by the public and as the construction of the individual that is inserted in this ambient.At the end, this publication verifies the strong social element as source of the desire on the consumption of these products and qualifies it as an essential factor for it.A partir de un enfoque cualitativo, se pretende aquí proveer un estudio sobre la percepción del valor en el consumo de videojuegos en línea, así como la construcción del consumidor en este mercado. Para ello, se utilizará de revisión bibliográfica sobre las obras de Bourdieu y McCracken, con contribuciones de Kotler y algunas observaciones externas puntuales, las cuales hay que complementarse con estudio de datos de mercado y una entrevista en profundidad no estructurada para mejor entendimiento del mercado el valor en este tipo de consumo, tanto su forma de oferta como su percepción por parte del público, así como la forma de construcción del individuo que está inserto en este ambiente. Por último, esta publicación verifica el fuerte elemento social como origen del deseo en el consumo de estos productos y la califica como un factor esencial para ello.Partindo-se de uma abordagem qualitativa, visa-se aqui prover um estudo sobre a percepção do valor no consumo de videogames online, bem como a construção do consumidor neste mercado. Para tal, se utilizará de revisão bibliográfica sobre as obras de Bourdieu e McCracken, com contribuições de Kotler e algumas observações externas pontuais,as quais há de se complementar com estudo de dados de mercado e uma entrevista em profundidade não-estruturada para melhor entendimento do valor neste tipo de consumo, tanto sua forma de oferta como sua percepção por parte do público, assim como a forma de construção do indivíduo que está inserido neste ambiente.Por fim, esta publicação verifica o forte elemento social como origem do desejo no consumo destes produtos e a qualifica como um fator essencial para tal.Research, Society and Development2017-09-15info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://rsdjournal.org/index.php/rsd/article/view/11910.17648/rsd-v6i1.119Research, Society and Development; Vol. 6 No. 1; 64-75Research, Society and Development; Vol. 6 Núm. 1; 64-75Research, Society and Development; v. 6 n. 1; 64-752525-3409reponame:Research, Society and Developmentinstname:Universidade Federal de Itajubá (UNIFEI)instacron:UNIFEIporhttps://rsdjournal.org/index.php/rsd/article/view/119/124Copyright (c) 2017 Alex Paubel Junger, Andrea Cristina Marin, Emerson Lima, Júlio Francisco Blumetti Facóinfo:eu-repo/semantics/openAccessJunger, Alex PaubelMarin, Andrea CristinaFacó, Júlio Francisco BlumettiAraújo, Lucas Matheus2019-01-21T22:51:18Zoai:ojs.pkp.sfu.ca:article/119Revistahttps://rsdjournal.org/index.php/rsd/indexPUBhttps://rsdjournal.org/index.php/rsd/oairsd.articles@gmail.com2525-34092525-3409opendoar:2024-01-17T09:25:47.375083Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)false
dc.title.none.fl_str_mv The perceived value on online videogames and the construction of its consumer
El valor percibido en los videojuegos en línea y la construcción de su consumidor
O valor percebido nos videogames online e a construção de seu consumidor
title The perceived value on online videogames and the construction of its consumer
spellingShingle The perceived value on online videogames and the construction of its consumer
Junger, Alex Paubel
Online
Videogames
Construction of Value
Consumer Behavior.
Videogames
Online
Construção de Valor
Comportamento do Consumidor.
videojuegos
en línea
Construcción de valor
Comportamiento del consumidor.
title_short The perceived value on online videogames and the construction of its consumer
title_full The perceived value on online videogames and the construction of its consumer
title_fullStr The perceived value on online videogames and the construction of its consumer
title_full_unstemmed The perceived value on online videogames and the construction of its consumer
title_sort The perceived value on online videogames and the construction of its consumer
author Junger, Alex Paubel
author_facet Junger, Alex Paubel
Marin, Andrea Cristina
Facó, Júlio Francisco Blumetti
Araújo, Lucas Matheus
author_role author
author2 Marin, Andrea Cristina
Facó, Júlio Francisco Blumetti
Araújo, Lucas Matheus
author2_role author
author
author
dc.contributor.author.fl_str_mv Junger, Alex Paubel
Marin, Andrea Cristina
Facó, Júlio Francisco Blumetti
Araújo, Lucas Matheus
dc.subject.por.fl_str_mv Online
Videogames
Construction of Value
Consumer Behavior.
Videogames
Online
Construção de Valor
Comportamento do Consumidor.
videojuegos
en línea
Construcción de valor
Comportamiento del consumidor.
topic Online
Videogames
Construction of Value
Consumer Behavior.
Videogames
Online
Construção de Valor
Comportamento do Consumidor.
videojuegos
en línea
Construcción de valor
Comportamiento del consumidor.
description Starting on a qualitativeapproach, we here aim at providing a study about the perception of value on the consumption of online videogames, as well as the construction of the consumer on this market.For this end,we shall make a bibliographic revision on the works of Bourdieu and McCracken, with contributions from Kotler and some punctual external observations, which shall be verified with market data study and an in-depth, non-structured interview for better understanding of the value on this kind of consumption, on its  offer as its perception by the public and as the construction of the individual that is inserted in this ambient.At the end, this publication verifies the strong social element as source of the desire on the consumption of these products and qualifies it as an essential factor for it.
publishDate 2017
dc.date.none.fl_str_mv 2017-09-15
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://rsdjournal.org/index.php/rsd/article/view/119
10.17648/rsd-v6i1.119
url https://rsdjournal.org/index.php/rsd/article/view/119
identifier_str_mv 10.17648/rsd-v6i1.119
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://rsdjournal.org/index.php/rsd/article/view/119/124
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Research, Society and Development
publisher.none.fl_str_mv Research, Society and Development
dc.source.none.fl_str_mv Research, Society and Development; Vol. 6 No. 1; 64-75
Research, Society and Development; Vol. 6 Núm. 1; 64-75
Research, Society and Development; v. 6 n. 1; 64-75
2525-3409
reponame:Research, Society and Development
instname:Universidade Federal de Itajubá (UNIFEI)
instacron:UNIFEI
instname_str Universidade Federal de Itajubá (UNIFEI)
instacron_str UNIFEI
institution UNIFEI
reponame_str Research, Society and Development
collection Research, Society and Development
repository.name.fl_str_mv Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)
repository.mail.fl_str_mv rsd.articles@gmail.com
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