The competitiveness of brazilian beef in the light of Porter's five forces: a case study in a slaughterhouse in the northwest region of Rio Grande do Sul
| Autor(a) principal: | |
|---|---|
| Data de Publicação: | 2021 |
| Outros Autores: | , , , , , , |
| Tipo de documento: | Artigo |
| Idioma: | por |
| Título da fonte: | Research, Society and Development |
| Texto Completo: | https://rsdjournal.org/index.php/rsd/article/view/19244 |
Resumo: | The beef market presents data that place Brazil in a prominent position in the global scenario, both as a producer and as a consumer. Thus, the present study has, as a central objective, to investigate the competitiveness of Brazilian beef, in the light of the Porter's five forces model. The research methodology relies on a single case study, carried out in a slaughterhouse located in the Northwest Region of the state of Rio Grande do Sul. With a qualitative approach, the research was operationalized through a semi-structured interview with a manager and the respective content analysis, to work the links in the beef production chain, to variations in consumer demand and possible cultural and economic changes. The research findings point to a positive fluctuation in the demand for beef, which shows the strength of this market, both in the national and international scenario. Still, some threats to this demand are present, such as the growth of vegetarian culture. |
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The competitiveness of brazilian beef in the light of Porter's five forces: a case study in a slaughterhouse in the northwest region of Rio Grande do SulLa competitividad de la carne de vacuno brasileña a la luz de las cinco fuerzas de Porter: un estudio de caso en un matadero en la región noroeste de Rio Grande do SulA competitividade da carne bovina brasileira à luz das cinco forças de Porter: estudo de caso em um frigorífico na região noroeste do Rio Grande do SulCarne de resIndustria de la refrigeraciónEstrategiaCompetitividad.Carne BovinaIndústria FrigoríficaEstratégiaCompetitividade. BeefSlaughterhouseStrategyCompetitiveness.The beef market presents data that place Brazil in a prominent position in the global scenario, both as a producer and as a consumer. Thus, the present study has, as a central objective, to investigate the competitiveness of Brazilian beef, in the light of the Porter's five forces model. The research methodology relies on a single case study, carried out in a slaughterhouse located in the Northwest Region of the state of Rio Grande do Sul. With a qualitative approach, the research was operationalized through a semi-structured interview with a manager and the respective content analysis, to work the links in the beef production chain, to variations in consumer demand and possible cultural and economic changes. The research findings point to a positive fluctuation in the demand for beef, which shows the strength of this market, both in the national and international scenario. Still, some threats to this demand are present, such as the growth of vegetarian culture.El mercado de la carne vacuna presenta datos que colocan a Brasil en una posición destacada en el escenario global, tanto como productor como como consumidor. Así, el presente estudio tiene como objetivo general investigar la competitividad de la carne vacuna brasileña, a la luz del modelo de cinco fuerzas de Porter, a través de un estudio en una industria frigorífica en la región noroeste de Rio Grande do Sul. La metodología de investigación cuenta en el estudio de caso único. Con un enfoque cualitativo, la investigación se llevó a cabo a través de una entrevista semiestructurada con un gerente y el respectivo análisis de contenido, para trabajar los eslabones en la cadena productiva de la carne, las variaciones en la demanda de los consumidores y los posibles cambios culturales y económicos. Los hallazgos de la investigación apuntan a una oscilación positiva en la demanda de carne vacuna, lo que refleja la fortaleza de este mercado, tanto a nivel nacional como internacional. Aún así, existen algunas amenazas a esta demanda, como el crecimiento de la cultura vegetariana.O mercado da carne bovina apresenta dados que colocam o Brasil em posição de destaque no cenário global, tanto como produtor quanto como consumidor. Deste modo, o presente estudo tem, como objetivo geral, investigar a competitividade da carne bovina brasileira, à luz do modelo das cinco forças de Porter, através do estudo em uma indústria frigorífica da região Noroeste do rio Grande do Sul. A metodologia da pesquisa conta com o estudo de caso único. Com abordagem qualitativa, a pesquisa foi operacionalizada através de entrevista semiestruturada com gestor e a respectiva análise de conteúdo, para trabalhar os elos da cadeia produtiva da carne bovina, às variações de demanda dos consumidores e as possíveis mudanças culturais e econômicas. Os achados da pesquisa apontam oscilação positiva na demanda pela carne bovina, o que retrata a força deste mercado, tanto no cenário nacional como internacional. Ainda, algumas ameaças à essa demanda são presentes, como o crescimento da cultura vegetariana. Research, Society and Development2021-08-16info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://rsdjournal.org/index.php/rsd/article/view/1924410.33448/rsd-v10i10.19244Research, Society and Development; Vol. 10 No. 10; e492101019244Research, Society and Development; Vol. 10 Núm. 10; e492101019244Research, Society and Development; v. 10 n. 10; e4921010192442525-3409reponame:Research, Society and Developmentinstname:Universidade Federal de Itajubá (UNIFEI)instacron:UNIFEIporhttps://rsdjournal.org/index.php/rsd/article/view/19244/17060Copyright (c) 2021 Darlan Ariel Prochnow; Raissa Castro Schorn; Argemiro Luís Brum; Nelson José Thesing; Sérgio Luís Allebrandt; Cleiton Jardel Carneiro; Airton Adelar Mueller; Alexandra Alf Gallonhttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessProchnow, Darlan ArielSchorn, Raissa CastroBrum, Argemiro LuísThesing, Nelson JoséAllebrandt, Sérgio LuísCarneiro, Cleiton JardelMueller, Airton Adelar Gallon, Alexandra Alf2021-10-02T21:49:16Zoai:ojs.pkp.sfu.ca:article/19244Revistahttps://rsdjournal.org/index.php/rsd/indexPUBhttps://rsdjournal.org/index.php/rsd/oairsd.articles@gmail.com2525-34092525-3409opendoar:2024-01-17T09:39:10.857668Research, Society and Development - Universidade Federal de Itajubá (UNIFEI)false |
| dc.title.none.fl_str_mv |
The competitiveness of brazilian beef in the light of Porter's five forces: a case study in a slaughterhouse in the northwest region of Rio Grande do Sul La competitividad de la carne de vacuno brasileña a la luz de las cinco fuerzas de Porter: un estudio de caso en un matadero en la región noroeste de Rio Grande do Sul A competitividade da carne bovina brasileira à luz das cinco forças de Porter: estudo de caso em um frigorífico na região noroeste do Rio Grande do Sul |
| title |
The competitiveness of brazilian beef in the light of Porter's five forces: a case study in a slaughterhouse in the northwest region of Rio Grande do Sul |
| spellingShingle |
The competitiveness of brazilian beef in the light of Porter's five forces: a case study in a slaughterhouse in the northwest region of Rio Grande do Sul Prochnow, Darlan Ariel Carne de res Industria de la refrigeración Estrategia Competitividad. Carne Bovina Indústria Frigorífica Estratégia Competitividade. Beef Slaughterhouse Strategy Competitiveness. |
| title_short |
The competitiveness of brazilian beef in the light of Porter's five forces: a case study in a slaughterhouse in the northwest region of Rio Grande do Sul |
| title_full |
The competitiveness of brazilian beef in the light of Porter's five forces: a case study in a slaughterhouse in the northwest region of Rio Grande do Sul |
| title_fullStr |
The competitiveness of brazilian beef in the light of Porter's five forces: a case study in a slaughterhouse in the northwest region of Rio Grande do Sul |
| title_full_unstemmed |
The competitiveness of brazilian beef in the light of Porter's five forces: a case study in a slaughterhouse in the northwest region of Rio Grande do Sul |
| title_sort |
The competitiveness of brazilian beef in the light of Porter's five forces: a case study in a slaughterhouse in the northwest region of Rio Grande do Sul |
| author |
Prochnow, Darlan Ariel |
| author_facet |
Prochnow, Darlan Ariel Schorn, Raissa Castro Brum, Argemiro Luís Thesing, Nelson José Allebrandt, Sérgio Luís Carneiro, Cleiton Jardel Mueller, Airton Adelar Gallon, Alexandra Alf |
| author_role |
author |
| author2 |
Schorn, Raissa Castro Brum, Argemiro Luís Thesing, Nelson José Allebrandt, Sérgio Luís Carneiro, Cleiton Jardel Mueller, Airton Adelar Gallon, Alexandra Alf |
| author2_role |
author author author author author author author |
| dc.contributor.author.fl_str_mv |
Prochnow, Darlan Ariel Schorn, Raissa Castro Brum, Argemiro Luís Thesing, Nelson José Allebrandt, Sérgio Luís Carneiro, Cleiton Jardel Mueller, Airton Adelar Gallon, Alexandra Alf |
| dc.subject.por.fl_str_mv |
Carne de res Industria de la refrigeración Estrategia Competitividad. Carne Bovina Indústria Frigorífica Estratégia Competitividade. Beef Slaughterhouse Strategy Competitiveness. |
| topic |
Carne de res Industria de la refrigeración Estrategia Competitividad. Carne Bovina Indústria Frigorífica Estratégia Competitividade. Beef Slaughterhouse Strategy Competitiveness. |
| description |
The beef market presents data that place Brazil in a prominent position in the global scenario, both as a producer and as a consumer. Thus, the present study has, as a central objective, to investigate the competitiveness of Brazilian beef, in the light of the Porter's five forces model. The research methodology relies on a single case study, carried out in a slaughterhouse located in the Northwest Region of the state of Rio Grande do Sul. With a qualitative approach, the research was operationalized through a semi-structured interview with a manager and the respective content analysis, to work the links in the beef production chain, to variations in consumer demand and possible cultural and economic changes. The research findings point to a positive fluctuation in the demand for beef, which shows the strength of this market, both in the national and international scenario. Still, some threats to this demand are present, such as the growth of vegetarian culture. |
| publishDate |
2021 |
| dc.date.none.fl_str_mv |
2021-08-16 |
| dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
| format |
article |
| status_str |
publishedVersion |
| dc.identifier.uri.fl_str_mv |
https://rsdjournal.org/index.php/rsd/article/view/19244 10.33448/rsd-v10i10.19244 |
| url |
https://rsdjournal.org/index.php/rsd/article/view/19244 |
| identifier_str_mv |
10.33448/rsd-v10i10.19244 |
| dc.language.iso.fl_str_mv |
por |
| language |
por |
| dc.relation.none.fl_str_mv |
https://rsdjournal.org/index.php/rsd/article/view/19244/17060 |
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https://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
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https://creativecommons.org/licenses/by/4.0 |
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openAccess |
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application/pdf |
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Research, Society and Development |
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Research, Society and Development |
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Research, Society and Development; Vol. 10 No. 10; e492101019244 Research, Society and Development; Vol. 10 Núm. 10; e492101019244 Research, Society and Development; v. 10 n. 10; e492101019244 2525-3409 reponame:Research, Society and Development instname:Universidade Federal de Itajubá (UNIFEI) instacron:UNIFEI |
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Universidade Federal de Itajubá (UNIFEI) |
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UNIFEI |
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UNIFEI |
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Research, Society and Development |
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Research, Society and Development |
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Research, Society and Development - Universidade Federal de Itajubá (UNIFEI) |
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rsd.articles@gmail.com |
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1797052754305220608 |