Consumption in the digital environment: A study with Instagram users on social comparison, materialism and conspicuous consumption
Autor(a) principal: | |
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Data de Publicação: | 2024 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista Ciências Administrativas (Fortaleza. Online) |
Texto Completo: | https://ojs.unifor.br/rca/article/view/14234 |
Resumo: | This study seeks to analyze the impact of On-line social comparison, materialism and the use of the social network Instagram due to social interaction and the desire for popularity in conspicuous On-line consumption. A quantitative study was carried out, based on the Survey method, showing 317 Instagram users. The data is analyzed using the Structural Equation Modeling, by estimation Partial Least Squares (PLS). Identified the direct impact of On-line social comparison on materialistic consumption, which, in turn, positively influences conspicuous On-line consumption. In the same way, I verified that the On-line social comparison variables and the use of the Instagram social network due to Social Interaction directly impact the development of conspicuous On-line consumption, explaining 30.8% of this behavior. It is noted that social networks can negatively impact consumer behavior, becoming drivers of negative perceptions and feelings that can trigger problems arising from consumer activities. This study can inspire the development of actions that aim to increase or be better for consumers both in the On-line environment and in the offline environment, stimulating activities that can mitigate the evils generated by excessive consumption. |
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Consumption in the digital environment: A study with Instagram users on social comparison, materialism and conspicuous consumptionConsumo en el entorno digital: Un estudio con usuarios de Instagram sobre comparación social, materialismo y consumo ostentosoConsumo no ambiente digital: Um estudo com usuários do Instagram sobre a comparação social, materialismo e consumo conspícuomaterial values, on-line conspicuous consumption, on-line social comparison, desire for popularityvalores materiais, consumo conspícuo on-line, comparação social on-line, desejo de popularidadevalores materiales, consumo notorio en línea, comparación social en línea, deseo de popularidadThis study seeks to analyze the impact of On-line social comparison, materialism and the use of the social network Instagram due to social interaction and the desire for popularity in conspicuous On-line consumption. A quantitative study was carried out, based on the Survey method, showing 317 Instagram users. The data is analyzed using the Structural Equation Modeling, by estimation Partial Least Squares (PLS). Identified the direct impact of On-line social comparison on materialistic consumption, which, in turn, positively influences conspicuous On-line consumption. In the same way, I verified that the On-line social comparison variables and the use of the Instagram social network due to Social Interaction directly impact the development of conspicuous On-line consumption, explaining 30.8% of this behavior. It is noted that social networks can negatively impact consumer behavior, becoming drivers of negative perceptions and feelings that can trigger problems arising from consumer activities. This study can inspire the development of actions that aim to increase or be better for consumers both in the On-line environment and in the offline environment, stimulating activities that can mitigate the evils generated by excessive consumption.Este estudio busca analizar el impacto de la comparación social en línea, el materialismo y el uso de la red social Instagram debido a la interacción social y el deseo de popularidad en el consumo conspicuo en línea. Se realizó un estudio cuantitativo, basado en el método de Encuesta, mostrando 317 usuarios de Instagram. Los datos se analizan mediante el Modelado de Ecuaciones Estructurales, mediante estimación de Mínimos Cuadrados Parciales (PLS). Se identificó el impacto directo de la comparación social en línea sobre el consumo materialista, que, a su vez, influye positivamente en el consumo conspicuo en línea. De la misma manera, verifiqué que las variables de comparación social en línea y el uso de la red social Instagram debido a la Interacción Social impactan directamente en el desarrollo del consumo conspicuo en línea, explicando el 30,8% de este comportamiento. Se observa que las redes sociales pueden impactar negativamente en el comportamiento del consumidor, convirtiéndose en propulsoras de percepciones y sentimientos negativos que pueden desencadenar problemas derivados de las actividades del consumidor. Este estudio puede inspirar el desarrollo de acciones que tengan como objetivo aumentar o ser mejores para los consumidores tanto en el entorno On-line como en el offline, estimulando actividades que puedan mitigar los males generados por el consumo excesivo.O presente estudo buscou analisar o impacto da comparação social on-line, do materialismo, da interação social e do desejo de popularidade no consumo conspícuo on-line. Realizou-se um estudo quantitativo, a partir do método Survey, tendo como amostra 317 usuários do Instagram. Os dados foram analisados utilizando a Modelagem de Equações Estruturais, por estimativa Partial Least Squares (PLS). Identificou-se o impacto direto da comparação social on-line no consumo materialista, que, por sua vez, influencia positivamente o consumo conspícuo on-line. Do mesmo modo, verificou-se que as variáveis comparação social on-line e uso da rede social Instagram em razão da Interação Social impactam diretamente o desenvolvimento do consumo conspícuo On-line, explicando 30,8% deste comportamento. Sinaliza-se que as redes sociais podem impactar negativamente no comportamento do consumidor, tornando-se propulsoras de percepções e sentimentos negativos que podem desencadear problemas decorrentes das atividades de consumo. Este estudo pode inspirar o desenvolvimento de ações que visem aumentar o bem-estar dos consumidores tanto no ambiente On-line, quanto no off-line, estimulando atividades que possam atenuar os malefícios gerados pelo consumo excessivo.Universidade de Fortaleza2024-02-02info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://ojs.unifor.br/rca/article/view/1423410.5020/2318-0722.2024.30.e14234Journal of Administrative Sciences; Vol. 30 (2024); 1-19 Revista de Ciencias Administrativas; Vol. 30 (2024); 1-19Revista Ciências Administrativas; v. 30 (2024); 1-192318-0722reponame:Revista Ciências Administrativas (Fortaleza. Online)instname:Universidade de Fortaleza (UNIFOR)instacron:UNIFORporhttps://ojs.unifor.br/rca/article/view/14234/7262Copyright (c) 2024 Revista Ciências Administrativas https://creativecommons.org/licenses/by-nc/4.0/deed.pt-brinfo:eu-repo/semantics/openAccessSilva, Andressa HennigFloriano, Mikaela Daiane Prestes2024-05-08T16:22:10Zoai:ojs.ojs.unifor.br:article/14234Revistahttps://periodicos.unifor.br/rcahttp://ojs.unifor.br/index.php/rca/oai||revcca@unifor.br|| sergioforte@unifor.br2318-07221414-0896opendoar:2024-05-08T16:22:10Revista Ciências Administrativas (Fortaleza. Online) - Universidade de Fortaleza (UNIFOR)false |
dc.title.none.fl_str_mv |
Consumption in the digital environment: A study with Instagram users on social comparison, materialism and conspicuous consumption Consumo en el entorno digital: Un estudio con usuarios de Instagram sobre comparación social, materialismo y consumo ostentoso Consumo no ambiente digital: Um estudo com usuários do Instagram sobre a comparação social, materialismo e consumo conspícuo |
title |
Consumption in the digital environment: A study with Instagram users on social comparison, materialism and conspicuous consumption |
spellingShingle |
Consumption in the digital environment: A study with Instagram users on social comparison, materialism and conspicuous consumption Silva, Andressa Hennig material values, on-line conspicuous consumption, on-line social comparison, desire for popularity valores materiais, consumo conspícuo on-line, comparação social on-line, desejo de popularidade valores materiales, consumo notorio en línea, comparación social en línea, deseo de popularidad |
title_short |
Consumption in the digital environment: A study with Instagram users on social comparison, materialism and conspicuous consumption |
title_full |
Consumption in the digital environment: A study with Instagram users on social comparison, materialism and conspicuous consumption |
title_fullStr |
Consumption in the digital environment: A study with Instagram users on social comparison, materialism and conspicuous consumption |
title_full_unstemmed |
Consumption in the digital environment: A study with Instagram users on social comparison, materialism and conspicuous consumption |
title_sort |
Consumption in the digital environment: A study with Instagram users on social comparison, materialism and conspicuous consumption |
author |
Silva, Andressa Hennig |
author_facet |
Silva, Andressa Hennig Floriano, Mikaela Daiane Prestes |
author_role |
author |
author2 |
Floriano, Mikaela Daiane Prestes |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Silva, Andressa Hennig Floriano, Mikaela Daiane Prestes |
dc.subject.por.fl_str_mv |
material values, on-line conspicuous consumption, on-line social comparison, desire for popularity valores materiais, consumo conspícuo on-line, comparação social on-line, desejo de popularidade valores materiales, consumo notorio en línea, comparación social en línea, deseo de popularidad |
topic |
material values, on-line conspicuous consumption, on-line social comparison, desire for popularity valores materiais, consumo conspícuo on-line, comparação social on-line, desejo de popularidade valores materiales, consumo notorio en línea, comparación social en línea, deseo de popularidad |
description |
This study seeks to analyze the impact of On-line social comparison, materialism and the use of the social network Instagram due to social interaction and the desire for popularity in conspicuous On-line consumption. A quantitative study was carried out, based on the Survey method, showing 317 Instagram users. The data is analyzed using the Structural Equation Modeling, by estimation Partial Least Squares (PLS). Identified the direct impact of On-line social comparison on materialistic consumption, which, in turn, positively influences conspicuous On-line consumption. In the same way, I verified that the On-line social comparison variables and the use of the Instagram social network due to Social Interaction directly impact the development of conspicuous On-line consumption, explaining 30.8% of this behavior. It is noted that social networks can negatively impact consumer behavior, becoming drivers of negative perceptions and feelings that can trigger problems arising from consumer activities. This study can inspire the development of actions that aim to increase or be better for consumers both in the On-line environment and in the offline environment, stimulating activities that can mitigate the evils generated by excessive consumption. |
publishDate |
2024 |
dc.date.none.fl_str_mv |
2024-02-02 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://ojs.unifor.br/rca/article/view/14234 10.5020/2318-0722.2024.30.e14234 |
url |
https://ojs.unifor.br/rca/article/view/14234 |
identifier_str_mv |
10.5020/2318-0722.2024.30.e14234 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://ojs.unifor.br/rca/article/view/14234/7262 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2024 Revista Ciências Administrativas https://creativecommons.org/licenses/by-nc/4.0/deed.pt-br info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2024 Revista Ciências Administrativas https://creativecommons.org/licenses/by-nc/4.0/deed.pt-br |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade de Fortaleza |
publisher.none.fl_str_mv |
Universidade de Fortaleza |
dc.source.none.fl_str_mv |
Journal of Administrative Sciences; Vol. 30 (2024); 1-19 Revista de Ciencias Administrativas; Vol. 30 (2024); 1-19 Revista Ciências Administrativas; v. 30 (2024); 1-19 2318-0722 reponame:Revista Ciências Administrativas (Fortaleza. Online) instname:Universidade de Fortaleza (UNIFOR) instacron:UNIFOR |
instname_str |
Universidade de Fortaleza (UNIFOR) |
instacron_str |
UNIFOR |
institution |
UNIFOR |
reponame_str |
Revista Ciências Administrativas (Fortaleza. Online) |
collection |
Revista Ciências Administrativas (Fortaleza. Online) |
repository.name.fl_str_mv |
Revista Ciências Administrativas (Fortaleza. Online) - Universidade de Fortaleza (UNIFOR) |
repository.mail.fl_str_mv |
||revcca@unifor.br|| sergioforte@unifor.br |
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1800217278273290240 |