Popularity and visibility in digital networks: negotiation of social capital in digital media aiming at audience expansion

Detalhes bibliográficos
Autor(a) principal: Maia, Junot de Oliveira
Data de Publicação: 2017
Outros Autores: Braga, Denise Bértoli
Tipo de documento: Artigo
Idioma: por
Título da fonte: Signótica (Online)
Texto Completo: https://revistas.ufg.br/sig/article/view/35577
Resumo: This study aims to contribute to the understanding of the factors that promote popularity and visibility of certain online posts. Based on a video posted on YouTube that reached almost 5 million hits, this research indicates reasons which may explain the popularity and the visibility – social capital categories proposed by Recuero (2009) – of the video analyzed and its impact in the social circulation of the netizen investigated. These questions are relevant to think about new possibilities for the citizen participation of people in symbolically peripheral positions.
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spelling Popularity and visibility in digital networks: negotiation of social capital in digital media aiming at audience expansionPopularidad y visibilidad en las redes sociales en línea: negociación de capitales sociales en el medio digital para la expansión de audienciaPopularidade e visibilidade em redes sociais online: negociação de capitais sociais em meio digital para ampliação de audiênciaPopularityvisibilityaudienceonline social networks.Popularidadvisibilidadaudienciaredes sociales en línea.Popularidadevisibilidadeaudiênciaredes sociais online.This study aims to contribute to the understanding of the factors that promote popularity and visibility of certain online posts. Based on a video posted on YouTube that reached almost 5 million hits, this research indicates reasons which may explain the popularity and the visibility – social capital categories proposed by Recuero (2009) – of the video analyzed and its impact in the social circulation of the netizen investigated. These questions are relevant to think about new possibilities for the citizen participation of people in symbolically peripheral positions.Este estudio propone el análisis de los factores que promueven la visibilidad y popularidad de determinados posts online. Basado en un vídeo, publicado en YouTube, que recibió casi 5 millones de visitas, la investigación indica factores que pueden explicar la popularidad y visibilidad – capital social propuesto por Recuero (2009) –del video investigado y su impacto en el ámbito de circulación social de la internauta investigada. Estas preguntas son relevantes para entender las nuevas posibilidades de participación en la sociedad de individuos simbólicamente periféricos.O presente estudo propõe uma análise dos fatores que promovem a visibilidade e popularidade de determinadas postagens online. Com base em um vídeo, postado no YouTube, que obteve cerca de 5 milhões de visualizações, a pesqui­sa indica fatores que podem explicar a popularidade e a visibilidade – capitais sociais propostos por Recuero (2009) – do vídeo analisado e o seu impacto no âmbito da circulação social da internauta investigada. Essas questões são rele­vantes para entendermos novas possibilidades de participação em sociedade de sujeitos simbolicamente periféricos.Universidade Federal de Goiás2017-08-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/xmlhttps://revistas.ufg.br/sig/article/view/3557710.5216/sig.v29i2.35577Signótica; Vol. 29 No. 2 (2017); 354-376Signótica; v. 29 n. 2 (2017); 354-3762316-36900103-7250reponame:Signótica (Online)instname:Universidade Federal de Goiás (UFG)instacron:UFGporhttps://revistas.ufg.br/sig/article/view/35577/24056https://revistas.ufg.br/sig/article/view/35577/25014Copyright (c) 2017 Signóticainfo:eu-repo/semantics/openAccessMaia, Junot de OliveiraBraga, Denise Bértoli2018-01-09T14:04:01Zoai:ojs.revistas.ufg.br:article/35577Revistahttp://www.revistas.ufg.br/index.php/sig/indexPUBhttps://www.revistas.ufg.br/sig/oaisignotica@gmail.com2316-36900103-7250opendoar:2024-05-21T19:57:18.581699Signótica (Online) - Universidade Federal de Goiás (UFG)true
dc.title.none.fl_str_mv Popularity and visibility in digital networks: negotiation of social capital in digital media aiming at audience expansion
Popularidad y visibilidad en las redes sociales en línea: negociación de capitales sociales en el medio digital para la expansión de audiencia
Popularidade e visibilidade em redes sociais online: negociação de capitais sociais em meio digital para ampliação de audiência
title Popularity and visibility in digital networks: negotiation of social capital in digital media aiming at audience expansion
spellingShingle Popularity and visibility in digital networks: negotiation of social capital in digital media aiming at audience expansion
Maia, Junot de Oliveira
Popularity
visibility
audience
online social networks.
Popularidad
visibilidad
audiencia
redes sociales en línea.
Popularidade
visibilidade
audiência
redes sociais online.
title_short Popularity and visibility in digital networks: negotiation of social capital in digital media aiming at audience expansion
title_full Popularity and visibility in digital networks: negotiation of social capital in digital media aiming at audience expansion
title_fullStr Popularity and visibility in digital networks: negotiation of social capital in digital media aiming at audience expansion
title_full_unstemmed Popularity and visibility in digital networks: negotiation of social capital in digital media aiming at audience expansion
title_sort Popularity and visibility in digital networks: negotiation of social capital in digital media aiming at audience expansion
author Maia, Junot de Oliveira
author_facet Maia, Junot de Oliveira
Braga, Denise Bértoli
author_role author
author2 Braga, Denise Bértoli
author2_role author
dc.contributor.author.fl_str_mv Maia, Junot de Oliveira
Braga, Denise Bértoli
dc.subject.por.fl_str_mv Popularity
visibility
audience
online social networks.
Popularidad
visibilidad
audiencia
redes sociales en línea.
Popularidade
visibilidade
audiência
redes sociais online.
topic Popularity
visibility
audience
online social networks.
Popularidad
visibilidad
audiencia
redes sociales en línea.
Popularidade
visibilidade
audiência
redes sociais online.
description This study aims to contribute to the understanding of the factors that promote popularity and visibility of certain online posts. Based on a video posted on YouTube that reached almost 5 million hits, this research indicates reasons which may explain the popularity and the visibility – social capital categories proposed by Recuero (2009) – of the video analyzed and its impact in the social circulation of the netizen investigated. These questions are relevant to think about new possibilities for the citizen participation of people in symbolically peripheral positions.
publishDate 2017
dc.date.none.fl_str_mv 2017-08-30
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistas.ufg.br/sig/article/view/35577
10.5216/sig.v29i2.35577
url https://revistas.ufg.br/sig/article/view/35577
identifier_str_mv 10.5216/sig.v29i2.35577
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistas.ufg.br/sig/article/view/35577/24056
https://revistas.ufg.br/sig/article/view/35577/25014
dc.rights.driver.fl_str_mv Copyright (c) 2017 Signótica
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2017 Signótica
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/xml
dc.publisher.none.fl_str_mv Universidade Federal de Goiás
publisher.none.fl_str_mv Universidade Federal de Goiás
dc.source.none.fl_str_mv Signótica; Vol. 29 No. 2 (2017); 354-376
Signótica; v. 29 n. 2 (2017); 354-376
2316-3690
0103-7250
reponame:Signótica (Online)
instname:Universidade Federal de Goiás (UFG)
instacron:UFG
instname_str Universidade Federal de Goiás (UFG)
instacron_str UFG
institution UFG
reponame_str Signótica (Online)
collection Signótica (Online)
repository.name.fl_str_mv Signótica (Online) - Universidade Federal de Goiás (UFG)
repository.mail.fl_str_mv signotica@gmail.com
_version_ 1799875045914312704

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