The pursuit of ostentation through forgery: research with high and low income consumers
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Data de Publicação: | 2014 |
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Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista Diálogo |
Texto Completo: | https://revistas.unilasalle.edu.br/index.php/Dialogo/article/view/1663 |
Resumo: | The purpose of the article is to identify the determinants of buying counterfeit luxury handbags for high and low income consumers. The theoretical foundation is supported in: luxury market and of forgery and of high and low income consumers. Individual interviews were held and in group, all analyzed by content analysis. Both groups aim to fashion and the combination with the clothes as main factors of purchase. High-income consumers highlight specific events while the low income ones highlight the payment terms. |
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The pursuit of ostentation through forgery: research with high and low income consumersA busca da ostentação por meio da falsificação: pesquisa com consumidores de alta e baixa rendaForgery; Luxury; High Income; Low IncomeMarketing; Comportamento do ConsumidorFalsificação; Luxo; Alta Renda; Baixa RendaThe purpose of the article is to identify the determinants of buying counterfeit luxury handbags for high and low income consumers. The theoretical foundation is supported in: luxury market and of forgery and of high and low income consumers. Individual interviews were held and in group, all analyzed by content analysis. Both groups aim to fashion and the combination with the clothes as main factors of purchase. High-income consumers highlight specific events while the low income ones highlight the payment terms.O objetivo do artigo é identificar os determinantes de compra de bolsas de luxo falsificadas por consumidores de alta e baixa renda. A fundamentação teórica sustenta-se em: mercado de luxo e de falsificação e consumidor de alta e baixa renda. Foram realizadas entrevistas individuais e em grupo, todas analisadas por análise de conteúdo. Ambos os grupos apontam a moda e a combinação com a roupa como principais fatores de compra. Os consumidores de alta renda destacam eventos específicos, os de baixa renda destacam as condições de pagamento.Universidade LaSalle - Unilasalle CanoasCoordenação de Aperfeiçoamento de Pessoal de Nível SuperiorNogami, Vitor Koki da CostaGarbim, Juliana Gatti2014-12-17info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistas.unilasalle.edu.br/index.php/Dialogo/article/view/166310.18316/1663Diálogo; n. 27 (2014); p. 125-1402238-90241519-3640reponame:Revista Diálogoinstname:Universidade La Salle (UNILASALLE)instacron:UNILASALLEporhttps://revistas.unilasalle.edu.br/index.php/Dialogo/article/view/1663/1219info:eu-repo/semantics/openAccess2017-04-26T13:12:48Zoai:ojs.revistas.unilasalle.edu.br:article/1663Revistahttps://revistas.unilasalle.edu.br/index.php/DialogoONGhttps://revistas.unilasalle.edu.br/index.php/Dialogo/oairevistas@unilasalle.edu.br||dialogo@unilasalle.edu.br2238-90241519-3640opendoar:2017-04-26T13:12:48Revista Diálogo - Universidade La Salle (UNILASALLE)false |
dc.title.none.fl_str_mv |
The pursuit of ostentation through forgery: research with high and low income consumers A busca da ostentação por meio da falsificação: pesquisa com consumidores de alta e baixa renda |
title |
The pursuit of ostentation through forgery: research with high and low income consumers |
spellingShingle |
The pursuit of ostentation through forgery: research with high and low income consumers Nogami, Vitor Koki da Costa Forgery; Luxury; High Income; Low Income Marketing; Comportamento do Consumidor Falsificação; Luxo; Alta Renda; Baixa Renda |
title_short |
The pursuit of ostentation through forgery: research with high and low income consumers |
title_full |
The pursuit of ostentation through forgery: research with high and low income consumers |
title_fullStr |
The pursuit of ostentation through forgery: research with high and low income consumers |
title_full_unstemmed |
The pursuit of ostentation through forgery: research with high and low income consumers |
title_sort |
The pursuit of ostentation through forgery: research with high and low income consumers |
author |
Nogami, Vitor Koki da Costa |
author_facet |
Nogami, Vitor Koki da Costa Garbim, Juliana Gatti |
author_role |
author |
author2 |
Garbim, Juliana Gatti |
author2_role |
author |
dc.contributor.none.fl_str_mv |
Coordenação de Aperfeiçoamento de Pessoal de Nível Superior |
dc.contributor.author.fl_str_mv |
Nogami, Vitor Koki da Costa Garbim, Juliana Gatti |
dc.subject.none.fl_str_mv |
|
dc.subject.por.fl_str_mv |
Forgery; Luxury; High Income; Low Income Marketing; Comportamento do Consumidor Falsificação; Luxo; Alta Renda; Baixa Renda |
topic |
Forgery; Luxury; High Income; Low Income Marketing; Comportamento do Consumidor Falsificação; Luxo; Alta Renda; Baixa Renda |
description |
The purpose of the article is to identify the determinants of buying counterfeit luxury handbags for high and low income consumers. The theoretical foundation is supported in: luxury market and of forgery and of high and low income consumers. Individual interviews were held and in group, all analyzed by content analysis. Both groups aim to fashion and the combination with the clothes as main factors of purchase. High-income consumers highlight specific events while the low income ones highlight the payment terms. |
publishDate |
2014 |
dc.date.none.fl_str_mv |
2014-12-17 |
dc.type.none.fl_str_mv |
|
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://revistas.unilasalle.edu.br/index.php/Dialogo/article/view/1663 10.18316/1663 |
url |
https://revistas.unilasalle.edu.br/index.php/Dialogo/article/view/1663 |
identifier_str_mv |
10.18316/1663 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://revistas.unilasalle.edu.br/index.php/Dialogo/article/view/1663/1219 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade LaSalle - Unilasalle Canoas |
publisher.none.fl_str_mv |
Universidade LaSalle - Unilasalle Canoas |
dc.source.none.fl_str_mv |
Diálogo; n. 27 (2014); p. 125-140 2238-9024 1519-3640 reponame:Revista Diálogo instname:Universidade La Salle (UNILASALLE) instacron:UNILASALLE |
instname_str |
Universidade La Salle (UNILASALLE) |
instacron_str |
UNILASALLE |
institution |
UNILASALLE |
reponame_str |
Revista Diálogo |
collection |
Revista Diálogo |
repository.name.fl_str_mv |
Revista Diálogo - Universidade La Salle (UNILASALLE) |
repository.mail.fl_str_mv |
revistas@unilasalle.edu.br||dialogo@unilasalle.edu.br |
_version_ |
1788165933238321152 |