The pursuit of ostentation through forgery: research with high and low income consumers

Detalhes bibliográficos
Autor(a) principal: Nogami, Vitor Koki da Costa
Data de Publicação: 2014
Outros Autores: Garbim, Juliana Gatti
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Diálogo
Texto Completo: https://revistas.unilasalle.edu.br/index.php/Dialogo/article/view/1663
Resumo: The purpose of the article is to identify the determinants of buying counterfeit luxury handbags for high and low income consumers. The theoretical foundation is supported in: luxury market and of forgery and of high and low income consumers. Individual interviews were held and in group, all analyzed by content analysis. Both groups aim to fashion and the combination with the clothes as main factors of purchase. High-income consumers highlight specific events while the low income ones highlight the payment terms.
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spelling The pursuit of ostentation through forgery: research with high and low income consumersA busca da ostentação por meio da falsificação: pesquisa com consumidores de alta e baixa rendaForgery; Luxury; High Income; Low IncomeMarketing; Comportamento do ConsumidorFalsificação; Luxo; Alta Renda; Baixa RendaThe purpose of the article is to identify the determinants of buying counterfeit luxury handbags for high and low income consumers. The theoretical foundation is supported in: luxury market and of forgery and of high and low income consumers. Individual interviews were held and in group, all analyzed by content analysis. Both groups aim to fashion and the combination with the clothes as main factors of purchase. High-income consumers highlight specific events while the low income ones highlight the payment terms.O objetivo do artigo é identificar os determinantes de compra de bolsas de luxo falsificadas por consumidores de alta e baixa renda. A fundamentação teórica sustenta-se em: mercado de luxo e de falsificação e consumidor de alta e baixa renda. Foram realizadas entrevistas individuais e em grupo, todas analisadas por análise de conteúdo. Ambos os grupos apontam a moda e a combinação com a roupa como principais fatores de compra. Os consumidores de alta renda destacam eventos específicos, os de baixa renda destacam as condições de pagamento.Universidade LaSalle - Unilasalle CanoasCoordenação de Aperfeiçoamento de Pessoal de Nível SuperiorNogami, Vitor Koki da CostaGarbim, Juliana Gatti2014-12-17info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistas.unilasalle.edu.br/index.php/Dialogo/article/view/166310.18316/1663Diálogo; n. 27 (2014); p. 125-1402238-90241519-3640reponame:Revista Diálogoinstname:Universidade La Salle (UNILASALLE)instacron:UNILASALLEporhttps://revistas.unilasalle.edu.br/index.php/Dialogo/article/view/1663/1219info:eu-repo/semantics/openAccess2017-04-26T13:12:48Zoai:ojs.revistas.unilasalle.edu.br:article/1663Revistahttps://revistas.unilasalle.edu.br/index.php/DialogoONGhttps://revistas.unilasalle.edu.br/index.php/Dialogo/oairevistas@unilasalle.edu.br||dialogo@unilasalle.edu.br2238-90241519-3640opendoar:2017-04-26T13:12:48Revista Diálogo - Universidade La Salle (UNILASALLE)false
dc.title.none.fl_str_mv The pursuit of ostentation through forgery: research with high and low income consumers

A busca da ostentação por meio da falsificação: pesquisa com consumidores de alta e baixa renda
title The pursuit of ostentation through forgery: research with high and low income consumers
spellingShingle The pursuit of ostentation through forgery: research with high and low income consumers
Nogami, Vitor Koki da Costa
Forgery; Luxury; High Income; Low Income
Marketing; Comportamento do Consumidor
Falsificação; Luxo; Alta Renda; Baixa Renda
title_short The pursuit of ostentation through forgery: research with high and low income consumers
title_full The pursuit of ostentation through forgery: research with high and low income consumers
title_fullStr The pursuit of ostentation through forgery: research with high and low income consumers
title_full_unstemmed The pursuit of ostentation through forgery: research with high and low income consumers
title_sort The pursuit of ostentation through forgery: research with high and low income consumers
author Nogami, Vitor Koki da Costa
author_facet Nogami, Vitor Koki da Costa
Garbim, Juliana Gatti
author_role author
author2 Garbim, Juliana Gatti
author2_role author
dc.contributor.none.fl_str_mv

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior
dc.contributor.author.fl_str_mv Nogami, Vitor Koki da Costa
Garbim, Juliana Gatti
dc.subject.none.fl_str_mv


dc.subject.por.fl_str_mv Forgery; Luxury; High Income; Low Income
Marketing; Comportamento do Consumidor
Falsificação; Luxo; Alta Renda; Baixa Renda
topic Forgery; Luxury; High Income; Low Income
Marketing; Comportamento do Consumidor
Falsificação; Luxo; Alta Renda; Baixa Renda
description The purpose of the article is to identify the determinants of buying counterfeit luxury handbags for high and low income consumers. The theoretical foundation is supported in: luxury market and of forgery and of high and low income consumers. Individual interviews were held and in group, all analyzed by content analysis. Both groups aim to fashion and the combination with the clothes as main factors of purchase. High-income consumers highlight specific events while the low income ones highlight the payment terms.
publishDate 2014
dc.date.none.fl_str_mv 2014-12-17
dc.type.none.fl_str_mv



dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistas.unilasalle.edu.br/index.php/Dialogo/article/view/1663
10.18316/1663
url https://revistas.unilasalle.edu.br/index.php/Dialogo/article/view/1663
identifier_str_mv 10.18316/1663
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistas.unilasalle.edu.br/index.php/Dialogo/article/view/1663/1219
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade LaSalle - Unilasalle Canoas
publisher.none.fl_str_mv Universidade LaSalle - Unilasalle Canoas
dc.source.none.fl_str_mv Diálogo; n. 27 (2014); p. 125-140
2238-9024
1519-3640
reponame:Revista Diálogo
instname:Universidade La Salle (UNILASALLE)
instacron:UNILASALLE
instname_str Universidade La Salle (UNILASALLE)
instacron_str UNILASALLE
institution UNILASALLE
reponame_str Revista Diálogo
collection Revista Diálogo
repository.name.fl_str_mv Revista Diálogo - Universidade La Salle (UNILASALLE)
repository.mail.fl_str_mv revistas@unilasalle.edu.br||dialogo@unilasalle.edu.br
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