Strategic fundaments promoting the capacity of innovation in traditional businesses and of social impact
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Data de Publicação: | 2021 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista Gestão e Projetos (GeP) |
Texto Completo: | https://periodicos.uninove.br/gep/article/view/17978 |
Resumo: | Innovation Capacity (CI) and Strategic Foundations (FE) are elements potentially relevant to the differentiation of Traditional Business (NT) because they can contribute to the generation of technological innovation. However, an important highlight is to investigate whether these elements are equally important for the Social Impact Businesses (NIS) that generates social innovation. In this context, the research question was sought about how can strategic foundations (FE) (mission, vision, values, and structure) contribute to CI of NT and NIS? Therefore, we pursue in this study to investigate the contributions of FE to the mobilization of resources that foster IC in NT and those that promote social Innovation, as well. In this qualitative and descriptive nature research, a multiple case study method was adopted in two different businesses: BRAILE as a NT, and CREN as a business with a social impact. Data were collected from semi-structured interviews and document surveys. For data interpretation a content analysis was adopted into Atlas.Ti software that supports to organize and code the data. The main results show that the FE fostered CI in both companies. The research contributes to the understanding that NIS need an established organizational structure, as NT (for-profit). |
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Strategic fundaments promoting the capacity of innovation in traditional businesses and of social impactFundamentos estratégicos promovendo a capacidade de inovação em negócios tradicionais e de impacto socialInnovation capacity; Strategic foundations; Traditional business; Social impact business.Capacidade de inovação; Fundamentos estratégicos; Negócios tradicionais; Negócios de impacto social.Innovation Capacity (CI) and Strategic Foundations (FE) are elements potentially relevant to the differentiation of Traditional Business (NT) because they can contribute to the generation of technological innovation. However, an important highlight is to investigate whether these elements are equally important for the Social Impact Businesses (NIS) that generates social innovation. In this context, the research question was sought about how can strategic foundations (FE) (mission, vision, values, and structure) contribute to CI of NT and NIS? Therefore, we pursue in this study to investigate the contributions of FE to the mobilization of resources that foster IC in NT and those that promote social Innovation, as well. In this qualitative and descriptive nature research, a multiple case study method was adopted in two different businesses: BRAILE as a NT, and CREN as a business with a social impact. Data were collected from semi-structured interviews and document surveys. For data interpretation a content analysis was adopted into Atlas.Ti software that supports to organize and code the data. The main results show that the FE fostered CI in both companies. The research contributes to the understanding that NIS need an established organizational structure, as NT (for-profit). A Capacidade de Inovação (CI) e os Fundamentos Estratégicos (FE) são elementos potencialmente relevantes à diferenciação dos Negócios Tradicionais (NT), pois podem contribuir para a geração de inovação tecnológica. No entanto, uma questão importante é investigar se esses elementos são igualmente importantes para os Negócios de Impacto Social (NIS) que geram inovação social. Nesse contexto, buscaram-se respostas para a questão de pesquisa, como os fundamentos estratégicos (FE) (missão, visão, valores e estrutura) podem contribuir para a capacidade de inovação (CI) de NT e NIS? A fim de buscar resposta a essa questão o objetivo desse estudo é investigar as contribuições dos FE para a mobilização de recursos que fomentam a CI em NT e aqueles que promovem Inovação Social. Nesta pesquisa, de natureza qualitativa e descritiva, adotou-se como método o estudo de caso múltiplo, sendo as unidades de análises: um NT, a BRAILE, e um NIS, o CREN. Os dados foram coletados a partir de entrevistas semiestruturadas e levantamento de documentos. Para a interpretação dos dados, adotou-se a análise de conteúdo com o auxílio do software Atlas.Ti, para a organização e codificação dos dados. Os principais resultados apontam que os FE em todas as suas subdivisões fomentaram a CI nas duas empresas. A pesquisa contribui para o entendimento de que os NIS precisam de uma estrutura organizacional estabelecida, como ocorre nos NT (com fins lucrativos). Universidade Nove de Julho (Uninove)Ronzani, Célia Mariada Costa, Priscila Rezendede Paiva, Eliane MartinsPigola, Angelica2021-06-15info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.uninove.br/gep/article/view/1797810.5585/gep.v12i2.17978Revista de Gestão e Projetos; v. 12, n. 2 (2021): (maio/ago.); 56-842236-0972reponame:Revista Gestão e Projetos (GeP)instname:Universidade Nove de Julho (UNINOVE)instacron:UNINOVEporhttps://periodicos.uninove.br/gep/article/view/17978/9013https://periodicos.uninove.br/gep/article/downloadSuppFile/17978/15675Direitos autorais 2021 Revista de Gestão e Projetoshttps://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccess2021-06-15T20:20:44Zoai:https://periodicos.uninove.br:article/17978Revistahttps://periodicos.uninove.br/gepPRIhttps://periodicos.uninove.br/gep/oaigep@uninove.br || editor@revistagep.org || crismonteiro@uninove.br2236-09722236-0972opendoar:2021-06-15T20:20:44Revista Gestão e Projetos (GeP) - Universidade Nove de Julho (UNINOVE)false |
dc.title.none.fl_str_mv |
Strategic fundaments promoting the capacity of innovation in traditional businesses and of social impact Fundamentos estratégicos promovendo a capacidade de inovação em negócios tradicionais e de impacto social |
title |
Strategic fundaments promoting the capacity of innovation in traditional businesses and of social impact |
spellingShingle |
Strategic fundaments promoting the capacity of innovation in traditional businesses and of social impact Ronzani, Célia Maria Innovation capacity; Strategic foundations; Traditional business; Social impact business. Capacidade de inovação; Fundamentos estratégicos; Negócios tradicionais; Negócios de impacto social. |
title_short |
Strategic fundaments promoting the capacity of innovation in traditional businesses and of social impact |
title_full |
Strategic fundaments promoting the capacity of innovation in traditional businesses and of social impact |
title_fullStr |
Strategic fundaments promoting the capacity of innovation in traditional businesses and of social impact |
title_full_unstemmed |
Strategic fundaments promoting the capacity of innovation in traditional businesses and of social impact |
title_sort |
Strategic fundaments promoting the capacity of innovation in traditional businesses and of social impact |
author |
Ronzani, Célia Maria |
author_facet |
Ronzani, Célia Maria da Costa, Priscila Rezende de Paiva, Eliane Martins Pigola, Angelica |
author_role |
author |
author2 |
da Costa, Priscila Rezende de Paiva, Eliane Martins Pigola, Angelica |
author2_role |
author author author |
dc.contributor.none.fl_str_mv |
|
dc.contributor.author.fl_str_mv |
Ronzani, Célia Maria da Costa, Priscila Rezende de Paiva, Eliane Martins Pigola, Angelica |
dc.subject.por.fl_str_mv |
Innovation capacity; Strategic foundations; Traditional business; Social impact business. Capacidade de inovação; Fundamentos estratégicos; Negócios tradicionais; Negócios de impacto social. |
topic |
Innovation capacity; Strategic foundations; Traditional business; Social impact business. Capacidade de inovação; Fundamentos estratégicos; Negócios tradicionais; Negócios de impacto social. |
description |
Innovation Capacity (CI) and Strategic Foundations (FE) are elements potentially relevant to the differentiation of Traditional Business (NT) because they can contribute to the generation of technological innovation. However, an important highlight is to investigate whether these elements are equally important for the Social Impact Businesses (NIS) that generates social innovation. In this context, the research question was sought about how can strategic foundations (FE) (mission, vision, values, and structure) contribute to CI of NT and NIS? Therefore, we pursue in this study to investigate the contributions of FE to the mobilization of resources that foster IC in NT and those that promote social Innovation, as well. In this qualitative and descriptive nature research, a multiple case study method was adopted in two different businesses: BRAILE as a NT, and CREN as a business with a social impact. Data were collected from semi-structured interviews and document surveys. For data interpretation a content analysis was adopted into Atlas.Ti software that supports to organize and code the data. The main results show that the FE fostered CI in both companies. The research contributes to the understanding that NIS need an established organizational structure, as NT (for-profit). |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-06-15 |
dc.type.none.fl_str_mv |
|
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.uninove.br/gep/article/view/17978 10.5585/gep.v12i2.17978 |
url |
https://periodicos.uninove.br/gep/article/view/17978 |
identifier_str_mv |
10.5585/gep.v12i2.17978 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.uninove.br/gep/article/view/17978/9013 https://periodicos.uninove.br/gep/article/downloadSuppFile/17978/15675 |
dc.rights.driver.fl_str_mv |
Direitos autorais 2021 Revista de Gestão e Projetos https://creativecommons.org/licenses/by-nc-sa/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Direitos autorais 2021 Revista de Gestão e Projetos https://creativecommons.org/licenses/by-nc-sa/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Nove de Julho (Uninove) |
publisher.none.fl_str_mv |
Universidade Nove de Julho (Uninove) |
dc.source.none.fl_str_mv |
Revista de Gestão e Projetos; v. 12, n. 2 (2021): (maio/ago.); 56-84 2236-0972 reponame:Revista Gestão e Projetos (GeP) instname:Universidade Nove de Julho (UNINOVE) instacron:UNINOVE |
instname_str |
Universidade Nove de Julho (UNINOVE) |
instacron_str |
UNINOVE |
institution |
UNINOVE |
reponame_str |
Revista Gestão e Projetos (GeP) |
collection |
Revista Gestão e Projetos (GeP) |
repository.name.fl_str_mv |
Revista Gestão e Projetos (GeP) - Universidade Nove de Julho (UNINOVE) |
repository.mail.fl_str_mv |
gep@uninove.br || editor@revistagep.org || crismonteiro@uninove.br |
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1797052866181988352 |