Orientação para inovação e vantagem competitiva: um estudo na Lar Cooperativa
Autor(a) principal: | |
---|---|
Data de Publicação: | 2021 |
Tipo de documento: | Dissertação |
Idioma: | por |
Título da fonte: | Biblioteca Digital de Teses e Dissertações do UNIOESTE |
Texto Completo: | http://tede.unioeste.br/handle/tede/5739 |
Resumo: | Innovation has been considered a central theme in organizational studies. This centrality is due to the fact that innovation is connected to the performance of several organizational formats. Although it has been identified as a critical factor in obtaining competitive advantage, few studies have evaluated whether innovation produces statistically significant relationships with competitive advantage in companies. Thus, the objective of this research was to evaluate the relationship between the degree of innovation orientation and competitive advantage at Lar Cooperativa. The study is justified given Lar Cooperativa's vertiginous growth; despite the turbulent environment of pandemics and economic challenges, it manages to remain the sector leader. To this end, the following research problem was formulated: What are the relationships between the degree of innovation orientation and competitive advantage at Lar Cooperativa? To reach the proposed objectives, a quantitative methodology with qualitative fragments was defined, of systematic and empirical observation, making use of a wide documental source, visits and periodic feedbacks to the company. After analyzing the data by means of descriptive statistics and correlation analysis revealed positive associations, although discrete, between innovation and competitive advantage. The results obtained indicated a mature perception of the collaborators regarding the effectiveness of incremental innovation in detriment of radical innovation. |
id |
UNIOESTE-1_cf35ff8db5eaaaeb194fb6baabd2a3be |
---|---|
oai_identifier_str |
oai:tede.unioeste.br:tede/5739 |
network_acronym_str |
UNIOESTE-1 |
network_name_str |
Biblioteca Digital de Teses e Dissertações do UNIOESTE |
repository_id_str |
|
spelling |
Dechechi, Eduardo Cesarhttp://lattes.cnpq.br/0232503428559756Damke, Elói Juniorhttp://lattes.cnpq.br/2953634577751958Sobrinho , José Cardosohttp://lattes.cnpq.br/2780722238505203http://lattes.cnpq.br/9707382430914485Mendonça, João Daniel dos Santos2022-01-26T18:35:08Z2021-12-10Mendonça, João Daniel dos Santos. Orientação para inovação e vantagem competitiva: um estudo na Lar Cooperativa. 2021. 109 f. Dissertação (Programa de Pós-Graduação em Tecnologias, Gestão e Sustentabilidade) - Universidade Estadual do Oeste do Paraná, Foz do Iguaçu, 2021.http://tede.unioeste.br/handle/tede/5739Innovation has been considered a central theme in organizational studies. This centrality is due to the fact that innovation is connected to the performance of several organizational formats. Although it has been identified as a critical factor in obtaining competitive advantage, few studies have evaluated whether innovation produces statistically significant relationships with competitive advantage in companies. Thus, the objective of this research was to evaluate the relationship between the degree of innovation orientation and competitive advantage at Lar Cooperativa. The study is justified given Lar Cooperativa's vertiginous growth; despite the turbulent environment of pandemics and economic challenges, it manages to remain the sector leader. To this end, the following research problem was formulated: What are the relationships between the degree of innovation orientation and competitive advantage at Lar Cooperativa? To reach the proposed objectives, a quantitative methodology with qualitative fragments was defined, of systematic and empirical observation, making use of a wide documental source, visits and periodic feedbacks to the company. After analyzing the data by means of descriptive statistics and correlation analysis revealed positive associations, although discrete, between innovation and competitive advantage. The results obtained indicated a mature perception of the collaborators regarding the effectiveness of incremental innovation in detriment of radical innovation.A inovação tem sido considerada tema central em estudos organizacionais. Essa centralidade se deve ao fato da inovação ser conectada ao desempenho de diversos formatos organizacionais. Embora sendo apontada como um fator crítico para a obtenção de vantagem competitiva, poucos estudos tem avaliado se a inovação produz relações estatisticamente significativas com a vantagem competitiva nas empresas. Desse modo, o objetivo da presente pesquisa foi avaliar as relações entre grau de orientação à inovação e vantagem competitiva na Lar Cooperativa. O estudo se justifica dado o vertiginoso crescimento da Lar Cooperativa, apesar do ambiente turbulento de pandemia e desafios econômicos, consegue se manter líder do setor. Para isso elaborou-se o seguinte problema de pesquisa: Quais são as relações entre grau de orientação à inovação e vantagem competitiva na Lar Cooperativa? Para chegar aos objetivos propostos, definiu-se por uma metodologia quantitativa com fragmentos qualitativos, de observação sistemática e empírica, fazendo uso de ampla fonte documental, visitas e feedbacks periódicos à empresa. Analisados os dados por meio de estatísticas descritivas e análises de correlações revelaram associações positivas, embora discretas, entre inovação e vantagem competitiva os resultados obtidos indicaram uma percepção madura dos colaboradores quanto a efetividade da inovação incremental em detrimento da radical.Submitted by Katia Abreu (katia.abreu@unioeste.br) on 2022-01-26T18:35:08Z No. of bitstreams: 2 João_Daniel_dos_Santos_Mendonça_2021.pdf: 3509210 bytes, checksum: d2d2d26d6cf0cdd4fa7ddf3c88001034 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5)Made available in DSpace on 2022-01-26T18:35:08Z (GMT). No. of bitstreams: 2 João_Daniel_dos_Santos_Mendonça_2021.pdf: 3509210 bytes, checksum: d2d2d26d6cf0cdd4fa7ddf3c88001034 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Previous issue date: 2021-12-10application/pdfpor8774263440366006536500Universidade Estadual do Oeste do ParanáFoz do IguaçuPrograma de Pós-Graduação em Tecnologias, Gestão e SustentabilidadeUNIOESTEBrasilCentro de Engenharias e Ciências Exatashttp://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccessInovaçãoCultura organizacionalVantagem competitivaInnovationOrganizational cultureCompetitive advantageADMINISTRACAO DE EMPRESAS::MERCADOLOGIAOrientação para inovação e vantagem competitiva: um estudo na Lar Cooperativainfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/masterThesis-6566752681082505219600600600-77344021240821469221429634426534672689reponame:Biblioteca Digital de Teses e Dissertações do UNIOESTEinstname:Universidade Estadual do Oeste do Paraná (UNIOESTE)instacron:UNIOESTEORIGINALJoão_Daniel_dos_Santos_Mendonça_2021.pdfJoão_Daniel_dos_Santos_Mendonça_2021.pdfapplication/pdf3509210http://tede.unioeste.br:8080/tede/bitstream/tede/5739/5/Jo%C3%A3o_Daniel_dos_Santos_Mendon%C3%A7a_2021.pdfd2d2d26d6cf0cdd4fa7ddf3c88001034MD55CC-LICENSElicense_urllicense_urltext/plain; charset=utf-849http://tede.unioeste.br:8080/tede/bitstream/tede/5739/2/license_url4afdbb8c545fd630ea7db775da747b2fMD52license_textlicense_texttext/html; charset=utf-80http://tede.unioeste.br:8080/tede/bitstream/tede/5739/3/license_textd41d8cd98f00b204e9800998ecf8427eMD53license_rdflicense_rdfapplication/rdf+xml; charset=utf-80http://tede.unioeste.br:8080/tede/bitstream/tede/5739/4/license_rdfd41d8cd98f00b204e9800998ecf8427eMD54LICENSElicense.txtlicense.txttext/plain; charset=utf-82165http://tede.unioeste.br:8080/tede/bitstream/tede/5739/1/license.txtbd3efa91386c1718a7f26a329fdcb468MD51tede/57392022-01-26 15:35:08.967oai:tede.unioeste.br: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Biblioteca Digital de Teses e Dissertaçõeshttp://tede.unioeste.br/PUBhttp://tede.unioeste.br/oai/requestbiblioteca.repositorio@unioeste.bropendoar:2022-01-26T18:35:08Biblioteca Digital de Teses e Dissertações do UNIOESTE - Universidade Estadual do Oeste do Paraná (UNIOESTE)false |
dc.title.por.fl_str_mv |
Orientação para inovação e vantagem competitiva: um estudo na Lar Cooperativa |
title |
Orientação para inovação e vantagem competitiva: um estudo na Lar Cooperativa |
spellingShingle |
Orientação para inovação e vantagem competitiva: um estudo na Lar Cooperativa Mendonça, João Daniel dos Santos Inovação Cultura organizacional Vantagem competitiva Innovation Organizational culture Competitive advantage ADMINISTRACAO DE EMPRESAS::MERCADOLOGIA |
title_short |
Orientação para inovação e vantagem competitiva: um estudo na Lar Cooperativa |
title_full |
Orientação para inovação e vantagem competitiva: um estudo na Lar Cooperativa |
title_fullStr |
Orientação para inovação e vantagem competitiva: um estudo na Lar Cooperativa |
title_full_unstemmed |
Orientação para inovação e vantagem competitiva: um estudo na Lar Cooperativa |
title_sort |
Orientação para inovação e vantagem competitiva: um estudo na Lar Cooperativa |
author |
Mendonça, João Daniel dos Santos |
author_facet |
Mendonça, João Daniel dos Santos |
author_role |
author |
dc.contributor.advisor1.fl_str_mv |
Dechechi, Eduardo Cesar |
dc.contributor.advisor1Lattes.fl_str_mv |
http://lattes.cnpq.br/0232503428559756 |
dc.contributor.referee1.fl_str_mv |
Damke, Elói Junior |
dc.contributor.referee1Lattes.fl_str_mv |
http://lattes.cnpq.br/2953634577751958 |
dc.contributor.referee2.fl_str_mv |
Sobrinho , José Cardoso |
dc.contributor.referee2Lattes.fl_str_mv |
http://lattes.cnpq.br/2780722238505203 |
dc.contributor.authorLattes.fl_str_mv |
http://lattes.cnpq.br/9707382430914485 |
dc.contributor.author.fl_str_mv |
Mendonça, João Daniel dos Santos |
contributor_str_mv |
Dechechi, Eduardo Cesar Damke, Elói Junior Sobrinho , José Cardoso |
dc.subject.por.fl_str_mv |
Inovação Cultura organizacional Vantagem competitiva |
topic |
Inovação Cultura organizacional Vantagem competitiva Innovation Organizational culture Competitive advantage ADMINISTRACAO DE EMPRESAS::MERCADOLOGIA |
dc.subject.eng.fl_str_mv |
Innovation Organizational culture Competitive advantage |
dc.subject.cnpq.fl_str_mv |
ADMINISTRACAO DE EMPRESAS::MERCADOLOGIA |
description |
Innovation has been considered a central theme in organizational studies. This centrality is due to the fact that innovation is connected to the performance of several organizational formats. Although it has been identified as a critical factor in obtaining competitive advantage, few studies have evaluated whether innovation produces statistically significant relationships with competitive advantage in companies. Thus, the objective of this research was to evaluate the relationship between the degree of innovation orientation and competitive advantage at Lar Cooperativa. The study is justified given Lar Cooperativa's vertiginous growth; despite the turbulent environment of pandemics and economic challenges, it manages to remain the sector leader. To this end, the following research problem was formulated: What are the relationships between the degree of innovation orientation and competitive advantage at Lar Cooperativa? To reach the proposed objectives, a quantitative methodology with qualitative fragments was defined, of systematic and empirical observation, making use of a wide documental source, visits and periodic feedbacks to the company. After analyzing the data by means of descriptive statistics and correlation analysis revealed positive associations, although discrete, between innovation and competitive advantage. The results obtained indicated a mature perception of the collaborators regarding the effectiveness of incremental innovation in detriment of radical innovation. |
publishDate |
2021 |
dc.date.issued.fl_str_mv |
2021-12-10 |
dc.date.accessioned.fl_str_mv |
2022-01-26T18:35:08Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/masterThesis |
format |
masterThesis |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
Mendonça, João Daniel dos Santos. Orientação para inovação e vantagem competitiva: um estudo na Lar Cooperativa. 2021. 109 f. Dissertação (Programa de Pós-Graduação em Tecnologias, Gestão e Sustentabilidade) - Universidade Estadual do Oeste do Paraná, Foz do Iguaçu, 2021. |
dc.identifier.uri.fl_str_mv |
http://tede.unioeste.br/handle/tede/5739 |
identifier_str_mv |
Mendonça, João Daniel dos Santos. Orientação para inovação e vantagem competitiva: um estudo na Lar Cooperativa. 2021. 109 f. Dissertação (Programa de Pós-Graduação em Tecnologias, Gestão e Sustentabilidade) - Universidade Estadual do Oeste do Paraná, Foz do Iguaçu, 2021. |
url |
http://tede.unioeste.br/handle/tede/5739 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.program.fl_str_mv |
-6566752681082505219 |
dc.relation.confidence.fl_str_mv |
600 600 600 |
dc.relation.department.fl_str_mv |
-7734402124082146922 |
dc.relation.cnpq.fl_str_mv |
1429634426534672689 |
dc.rights.driver.fl_str_mv |
http://creativecommons.org/licenses/by-nc-nd/4.0/ info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
http://creativecommons.org/licenses/by-nc-nd/4.0/ |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Estadual do Oeste do Paraná Foz do Iguaçu |
dc.publisher.program.fl_str_mv |
Programa de Pós-Graduação em Tecnologias, Gestão e Sustentabilidade |
dc.publisher.initials.fl_str_mv |
UNIOESTE |
dc.publisher.country.fl_str_mv |
Brasil |
dc.publisher.department.fl_str_mv |
Centro de Engenharias e Ciências Exatas |
publisher.none.fl_str_mv |
Universidade Estadual do Oeste do Paraná Foz do Iguaçu |
dc.source.none.fl_str_mv |
reponame:Biblioteca Digital de Teses e Dissertações do UNIOESTE instname:Universidade Estadual do Oeste do Paraná (UNIOESTE) instacron:UNIOESTE |
instname_str |
Universidade Estadual do Oeste do Paraná (UNIOESTE) |
instacron_str |
UNIOESTE |
institution |
UNIOESTE |
reponame_str |
Biblioteca Digital de Teses e Dissertações do UNIOESTE |
collection |
Biblioteca Digital de Teses e Dissertações do UNIOESTE |
bitstream.url.fl_str_mv |
http://tede.unioeste.br:8080/tede/bitstream/tede/5739/5/Jo%C3%A3o_Daniel_dos_Santos_Mendon%C3%A7a_2021.pdf http://tede.unioeste.br:8080/tede/bitstream/tede/5739/2/license_url http://tede.unioeste.br:8080/tede/bitstream/tede/5739/3/license_text http://tede.unioeste.br:8080/tede/bitstream/tede/5739/4/license_rdf http://tede.unioeste.br:8080/tede/bitstream/tede/5739/1/license.txt |
bitstream.checksum.fl_str_mv |
d2d2d26d6cf0cdd4fa7ddf3c88001034 4afdbb8c545fd630ea7db775da747b2f d41d8cd98f00b204e9800998ecf8427e d41d8cd98f00b204e9800998ecf8427e bd3efa91386c1718a7f26a329fdcb468 |
bitstream.checksumAlgorithm.fl_str_mv |
MD5 MD5 MD5 MD5 MD5 |
repository.name.fl_str_mv |
Biblioteca Digital de Teses e Dissertações do UNIOESTE - Universidade Estadual do Oeste do Paraná (UNIOESTE) |
repository.mail.fl_str_mv |
biblioteca.repositorio@unioeste.br |
_version_ |
1811723450937507840 |