Orientação para inovação e vantagem competitiva: um estudo na Lar Cooperativa

Detalhes bibliográficos
Autor(a) principal: Mendonça, João Daniel dos Santos
Data de Publicação: 2021
Tipo de documento: Dissertação
Idioma: por
Título da fonte: Biblioteca Digital de Teses e Dissertações do UNIOESTE
Texto Completo: http://tede.unioeste.br/handle/tede/5739
Resumo: Innovation has been considered a central theme in organizational studies. This centrality is due to the fact that innovation is connected to the performance of several organizational formats. Although it has been identified as a critical factor in obtaining competitive advantage, few studies have evaluated whether innovation produces statistically significant relationships with competitive advantage in companies. Thus, the objective of this research was to evaluate the relationship between the degree of innovation orientation and competitive advantage at Lar Cooperativa. The study is justified given Lar Cooperativa's vertiginous growth; despite the turbulent environment of pandemics and economic challenges, it manages to remain the sector leader. To this end, the following research problem was formulated: What are the relationships between the degree of innovation orientation and competitive advantage at Lar Cooperativa? To reach the proposed objectives, a quantitative methodology with qualitative fragments was defined, of systematic and empirical observation, making use of a wide documental source, visits and periodic feedbacks to the company. After analyzing the data by means of descriptive statistics and correlation analysis revealed positive associations, although discrete, between innovation and competitive advantage. The results obtained indicated a mature perception of the collaborators regarding the effectiveness of incremental innovation in detriment of radical innovation.
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spelling Dechechi, Eduardo Cesarhttp://lattes.cnpq.br/0232503428559756Damke, Elói Juniorhttp://lattes.cnpq.br/2953634577751958Sobrinho , José Cardosohttp://lattes.cnpq.br/2780722238505203http://lattes.cnpq.br/9707382430914485Mendonça, João Daniel dos Santos2022-01-26T18:35:08Z2021-12-10Mendonça, João Daniel dos Santos. Orientação para inovação e vantagem competitiva: um estudo na Lar Cooperativa. 2021. 109 f. Dissertação (Programa de Pós-Graduação em Tecnologias, Gestão e Sustentabilidade) - Universidade Estadual do Oeste do Paraná, Foz do Iguaçu, 2021.http://tede.unioeste.br/handle/tede/5739Innovation has been considered a central theme in organizational studies. This centrality is due to the fact that innovation is connected to the performance of several organizational formats. Although it has been identified as a critical factor in obtaining competitive advantage, few studies have evaluated whether innovation produces statistically significant relationships with competitive advantage in companies. Thus, the objective of this research was to evaluate the relationship between the degree of innovation orientation and competitive advantage at Lar Cooperativa. The study is justified given Lar Cooperativa's vertiginous growth; despite the turbulent environment of pandemics and economic challenges, it manages to remain the sector leader. To this end, the following research problem was formulated: What are the relationships between the degree of innovation orientation and competitive advantage at Lar Cooperativa? To reach the proposed objectives, a quantitative methodology with qualitative fragments was defined, of systematic and empirical observation, making use of a wide documental source, visits and periodic feedbacks to the company. After analyzing the data by means of descriptive statistics and correlation analysis revealed positive associations, although discrete, between innovation and competitive advantage. The results obtained indicated a mature perception of the collaborators regarding the effectiveness of incremental innovation in detriment of radical innovation.A inovação tem sido considerada tema central em estudos organizacionais. Essa centralidade se deve ao fato da inovação ser conectada ao desempenho de diversos formatos organizacionais. Embora sendo apontada como um fator crítico para a obtenção de vantagem competitiva, poucos estudos tem avaliado se a inovação produz relações estatisticamente significativas com a vantagem competitiva nas empresas. Desse modo, o objetivo da presente pesquisa foi avaliar as relações entre grau de orientação à inovação e vantagem competitiva na Lar Cooperativa. O estudo se justifica dado o vertiginoso crescimento da Lar Cooperativa, apesar do ambiente turbulento de pandemia e desafios econômicos, consegue se manter líder do setor. Para isso elaborou-se o seguinte problema de pesquisa: Quais são as relações entre grau de orientação à inovação e vantagem competitiva na Lar Cooperativa? Para chegar aos objetivos propostos, definiu-se por uma metodologia quantitativa com fragmentos qualitativos, de observação sistemática e empírica, fazendo uso de ampla fonte documental, visitas e feedbacks periódicos à empresa. Analisados os dados por meio de estatísticas descritivas e análises de correlações revelaram associações positivas, embora discretas, entre inovação e vantagem competitiva os resultados obtidos indicaram uma percepção madura dos colaboradores quanto a efetividade da inovação incremental em detrimento da radical.Submitted by Katia Abreu (katia.abreu@unioeste.br) on 2022-01-26T18:35:08Z No. of bitstreams: 2 João_Daniel_dos_Santos_Mendonça_2021.pdf: 3509210 bytes, checksum: d2d2d26d6cf0cdd4fa7ddf3c88001034 (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5)Made available in DSpace on 2022-01-26T18:35:08Z (GMT). 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dc.title.por.fl_str_mv Orientação para inovação e vantagem competitiva: um estudo na Lar Cooperativa
title Orientação para inovação e vantagem competitiva: um estudo na Lar Cooperativa
spellingShingle Orientação para inovação e vantagem competitiva: um estudo na Lar Cooperativa
Mendonça, João Daniel dos Santos
Inovação
Cultura organizacional
Vantagem competitiva
Innovation
Organizational culture
Competitive advantage
ADMINISTRACAO DE EMPRESAS::MERCADOLOGIA
title_short Orientação para inovação e vantagem competitiva: um estudo na Lar Cooperativa
title_full Orientação para inovação e vantagem competitiva: um estudo na Lar Cooperativa
title_fullStr Orientação para inovação e vantagem competitiva: um estudo na Lar Cooperativa
title_full_unstemmed Orientação para inovação e vantagem competitiva: um estudo na Lar Cooperativa
title_sort Orientação para inovação e vantagem competitiva: um estudo na Lar Cooperativa
author Mendonça, João Daniel dos Santos
author_facet Mendonça, João Daniel dos Santos
author_role author
dc.contributor.advisor1.fl_str_mv Dechechi, Eduardo Cesar
dc.contributor.advisor1Lattes.fl_str_mv http://lattes.cnpq.br/0232503428559756
dc.contributor.referee1.fl_str_mv Damke, Elói Junior
dc.contributor.referee1Lattes.fl_str_mv http://lattes.cnpq.br/2953634577751958
dc.contributor.referee2.fl_str_mv Sobrinho , José Cardoso
dc.contributor.referee2Lattes.fl_str_mv http://lattes.cnpq.br/2780722238505203
dc.contributor.authorLattes.fl_str_mv http://lattes.cnpq.br/9707382430914485
dc.contributor.author.fl_str_mv Mendonça, João Daniel dos Santos
contributor_str_mv Dechechi, Eduardo Cesar
Damke, Elói Junior
Sobrinho , José Cardoso
dc.subject.por.fl_str_mv Inovação
Cultura organizacional
Vantagem competitiva
topic Inovação
Cultura organizacional
Vantagem competitiva
Innovation
Organizational culture
Competitive advantage
ADMINISTRACAO DE EMPRESAS::MERCADOLOGIA
dc.subject.eng.fl_str_mv Innovation
Organizational culture
Competitive advantage
dc.subject.cnpq.fl_str_mv ADMINISTRACAO DE EMPRESAS::MERCADOLOGIA
description Innovation has been considered a central theme in organizational studies. This centrality is due to the fact that innovation is connected to the performance of several organizational formats. Although it has been identified as a critical factor in obtaining competitive advantage, few studies have evaluated whether innovation produces statistically significant relationships with competitive advantage in companies. Thus, the objective of this research was to evaluate the relationship between the degree of innovation orientation and competitive advantage at Lar Cooperativa. The study is justified given Lar Cooperativa's vertiginous growth; despite the turbulent environment of pandemics and economic challenges, it manages to remain the sector leader. To this end, the following research problem was formulated: What are the relationships between the degree of innovation orientation and competitive advantage at Lar Cooperativa? To reach the proposed objectives, a quantitative methodology with qualitative fragments was defined, of systematic and empirical observation, making use of a wide documental source, visits and periodic feedbacks to the company. After analyzing the data by means of descriptive statistics and correlation analysis revealed positive associations, although discrete, between innovation and competitive advantage. The results obtained indicated a mature perception of the collaborators regarding the effectiveness of incremental innovation in detriment of radical innovation.
publishDate 2021
dc.date.issued.fl_str_mv 2021-12-10
dc.date.accessioned.fl_str_mv 2022-01-26T18:35:08Z
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dc.identifier.citation.fl_str_mv Mendonça, João Daniel dos Santos. Orientação para inovação e vantagem competitiva: um estudo na Lar Cooperativa. 2021. 109 f. Dissertação (Programa de Pós-Graduação em Tecnologias, Gestão e Sustentabilidade) - Universidade Estadual do Oeste do Paraná, Foz do Iguaçu, 2021.
dc.identifier.uri.fl_str_mv http://tede.unioeste.br/handle/tede/5739
identifier_str_mv Mendonça, João Daniel dos Santos. Orientação para inovação e vantagem competitiva: um estudo na Lar Cooperativa. 2021. 109 f. Dissertação (Programa de Pós-Graduação em Tecnologias, Gestão e Sustentabilidade) - Universidade Estadual do Oeste do Paraná, Foz do Iguaçu, 2021.
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