Social representations about the Judo in Brazil veiculated by the Veja magazine (years 1970/1980)

• Autor(a) principal: Assmann, Alice Beatriz
• Data de Publicação: 2018
• Outros Autores: Ledur, Josiana Ayala, Begossi, Tuany Defaveri, Mazo, Janice Zarpellon
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Caderno de Educação Física e Esporte
• Texto Completo: https://e-revista.unioeste.br/index.php/cadernoedfisica/article/view/19107
• topic: Jogos Olímpicos; Judô; representações sociais; artes marciais; lutas.; Olympic Games; Judo; Social Representations; Martial Arts; Fighting sports

The participation of Brazil on the sport discipline judo at Olympic Games (OG) began in the 1970s. Different print media, at that time, circulated informations about the event and, among them, Veja magazine stands out. This study aims to investigate social representations constituted/composed by Veja Magazine about the participation of Brazilian judo athletes, since the 1972 until the 1988 OG event. Therefore, reports concerning the object of this study were collected on Veja magazine copies, available in a digital collection. The interpretation of the informations culminated in three categories of analysis: a) Judo in Brazil; b) The achievement of the medals; and, c) The brazilian olympic judo. It was evidenced that, initially, the participation of the Brazilian judo at Olympic Games was associated with a Japanese identity. Furthermore, it seems to be managed to untie representations of insufficiency and defeat from a brazilian identity. Over the years, as a possible outcome from the medals won by Judo athletes, the speeches were modified and the Judo has come to be represented as a national sport. Lastly, it should be pointed out that Veja, as a media instrument, must be analyzed with criticism, being necessary to be aware of the superficiality and partiality of the discourses and their repercussions.