The ideological use of multimodal metaphors by tv globo's daily news program (Jornal Nacinal) on petrobras

Detalhes bibliográficos
Autor(a) principal: Silva, Teofilo Roberto
Data de Publicação: 2019
Tipo de documento: Artigo
Idioma: por
Título da fonte: Signo (Santa Cruz do Sul. Online)
Texto Completo: https://online.unisc.br/seer/index.php/signo/article/view/12836
Resumo: In this paper we discuss how TV Globo’s daily news program – Jornal Nacional – represents Petrobras (the Brazilian state-owned oil company) through visual communication. The study analyzed images that Jornal Nacional exhibited throughout six reports. These are images related to the physical structure of Petrobras and to the corruption scheme the company was a victim of. The theoretical framework consisted of an interface between Conceptual Metaphor Theory (CMT) (LAKOFF, JOHNSON, 2003, 1999) and Critical Discourse Analysis (ADC) (FAIRCLOUGH, 2003). We also refer visual grammar (KRESS; VAN LEEUWEN, 2006) and to multimodal metaphor (FORCEVILLE, 2009). The analysis points to an ideological and effective discourse in presenting Petrobras as a company in decline. By analyzing Jornal Nacional's ideological use of metaphors and metonymy through visual communication, the study demonstrates the viability of an interface between CMT and ADC in a multimodal approach.
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spelling The ideological use of multimodal metaphors by tv globo's daily news program (Jornal Nacinal) on petrobrasO uso ideológico de metáforas multimodais pelo Jornal Nacional em matérias sobre a Petrobrásmetáforadiscursoideologiamultimodalismopetrobrásjornal nacionalMetaphor. Discourse. Ideology. Multimodalism. Petrobrás. Jornal Nacional.In this paper we discuss how TV Globo’s daily news program – Jornal Nacional – represents Petrobras (the Brazilian state-owned oil company) through visual communication. The study analyzed images that Jornal Nacional exhibited throughout six reports. These are images related to the physical structure of Petrobras and to the corruption scheme the company was a victim of. The theoretical framework consisted of an interface between Conceptual Metaphor Theory (CMT) (LAKOFF, JOHNSON, 2003, 1999) and Critical Discourse Analysis (ADC) (FAIRCLOUGH, 2003). We also refer visual grammar (KRESS; VAN LEEUWEN, 2006) and to multimodal metaphor (FORCEVILLE, 2009). The analysis points to an ideological and effective discourse in presenting Petrobras as a company in decline. By analyzing Jornal Nacional's ideological use of metaphors and metonymy through visual communication, the study demonstrates the viability of an interface between CMT and ADC in a multimodal approach.Neste trabalho discute-se como o Jornal Nacional representa a Petrobrás por meio da comunicação visual. O estudo teve com objeto de análise as imagens que o jornal exibiu ao longo das seis reportagens. São imagens relacionadas a estrutura física da estatal e ao esquema de corrupção do qual a Petrobras foi vítima. O arcabouço teórico consistiu na integração da Teoria da Metáfora Conceptual (LAKOFF; JOHNSON, 2003, 1999) e da Análise de Discurso Crítica (FAIRCLOUGH, 2003). Valemo-nos também da Gramática Visual (KRESS; VAN LEEUWEN, 2006) e da abordagem multimodal da metáfora (FORCEVILLE, 2009). A análise aponta para um discurso ideológico e eficaz em apresentar a Petrobrás como uma empresa em decadência. Ao analisar o uso ideológico que o Jornal Nacional faz de metáforas e metonímias através da comunicação visual, o estudo demonstrou a viabilidade da interface da TMC com a ADC numa abordagem multimodal.Edunisc2019-01-03info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://online.unisc.br/seer/index.php/signo/article/view/1283610.17058/signo.v44i79.12836Signo; v. 44 n. 79 (2019): Metáforas Multimodais; 54-641982-2014reponame:Signo (Santa Cruz do Sul. Online)instname:Universidade de Santa Cruz do Sul (UNISC)instacron:UNISCporhttps://online.unisc.br/seer/index.php/signo/article/view/12836/pdfCopyright (c) 2019 Signoinfo:eu-repo/semantics/openAccessSilva, Teofilo Roberto2019-05-16T20:16:35Zoai:ojs.online.unisc.br:article/12836Revistahttp://online.unisc.br/seer/index.php/signohttp://online.unisc.br/seer/index.php/signo/oairgabriel@unisc.br||revistasigno.unisc@gmail.com1982-20140101-1812opendoar:2019-05-16T20:16:35Signo (Santa Cruz do Sul. Online) - Universidade de Santa Cruz do Sul (UNISC)false
dc.title.none.fl_str_mv The ideological use of multimodal metaphors by tv globo's daily news program (Jornal Nacinal) on petrobras
O uso ideológico de metáforas multimodais pelo Jornal Nacional em matérias sobre a Petrobrás
title The ideological use of multimodal metaphors by tv globo's daily news program (Jornal Nacinal) on petrobras
spellingShingle The ideological use of multimodal metaphors by tv globo's daily news program (Jornal Nacinal) on petrobras
Silva, Teofilo Roberto
metáfora
discurso
ideologia
multimodalismo
petrobrás
jornal nacional
Metaphor. Discourse. Ideology. Multimodalism. Petrobrás. Jornal Nacional.
title_short The ideological use of multimodal metaphors by tv globo's daily news program (Jornal Nacinal) on petrobras
title_full The ideological use of multimodal metaphors by tv globo's daily news program (Jornal Nacinal) on petrobras
title_fullStr The ideological use of multimodal metaphors by tv globo's daily news program (Jornal Nacinal) on petrobras
title_full_unstemmed The ideological use of multimodal metaphors by tv globo's daily news program (Jornal Nacinal) on petrobras
title_sort The ideological use of multimodal metaphors by tv globo's daily news program (Jornal Nacinal) on petrobras
author Silva, Teofilo Roberto
author_facet Silva, Teofilo Roberto
author_role author
dc.contributor.author.fl_str_mv Silva, Teofilo Roberto
dc.subject.por.fl_str_mv metáfora
discurso
ideologia
multimodalismo
petrobrás
jornal nacional
Metaphor. Discourse. Ideology. Multimodalism. Petrobrás. Jornal Nacional.
topic metáfora
discurso
ideologia
multimodalismo
petrobrás
jornal nacional
Metaphor. Discourse. Ideology. Multimodalism. Petrobrás. Jornal Nacional.
description In this paper we discuss how TV Globo’s daily news program – Jornal Nacional – represents Petrobras (the Brazilian state-owned oil company) through visual communication. The study analyzed images that Jornal Nacional exhibited throughout six reports. These are images related to the physical structure of Petrobras and to the corruption scheme the company was a victim of. The theoretical framework consisted of an interface between Conceptual Metaphor Theory (CMT) (LAKOFF, JOHNSON, 2003, 1999) and Critical Discourse Analysis (ADC) (FAIRCLOUGH, 2003). We also refer visual grammar (KRESS; VAN LEEUWEN, 2006) and to multimodal metaphor (FORCEVILLE, 2009). The analysis points to an ideological and effective discourse in presenting Petrobras as a company in decline. By analyzing Jornal Nacional's ideological use of metaphors and metonymy through visual communication, the study demonstrates the viability of an interface between CMT and ADC in a multimodal approach.
publishDate 2019
dc.date.none.fl_str_mv 2019-01-03
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://online.unisc.br/seer/index.php/signo/article/view/12836
10.17058/signo.v44i79.12836
url https://online.unisc.br/seer/index.php/signo/article/view/12836
identifier_str_mv 10.17058/signo.v44i79.12836
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://online.unisc.br/seer/index.php/signo/article/view/12836/pdf
dc.rights.driver.fl_str_mv Copyright (c) 2019 Signo
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2019 Signo
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Edunisc
publisher.none.fl_str_mv Edunisc
dc.source.none.fl_str_mv Signo; v. 44 n. 79 (2019): Metáforas Multimodais; 54-64
1982-2014
reponame:Signo (Santa Cruz do Sul. Online)
instname:Universidade de Santa Cruz do Sul (UNISC)
instacron:UNISC
instname_str Universidade de Santa Cruz do Sul (UNISC)
instacron_str UNISC
institution UNISC
reponame_str Signo (Santa Cruz do Sul. Online)
collection Signo (Santa Cruz do Sul. Online)
repository.name.fl_str_mv Signo (Santa Cruz do Sul. Online) - Universidade de Santa Cruz do Sul (UNISC)
repository.mail.fl_str_mv rgabriel@unisc.br||revistasigno.unisc@gmail.com
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