The ideological use of multimodal metaphors by tv globo's daily news program (Jornal Nacinal) on petrobras
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Data de Publicação: | 2019 |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Signo (Santa Cruz do Sul. Online) |
Texto Completo: | https://online.unisc.br/seer/index.php/signo/article/view/12836 |
Resumo: | In this paper we discuss how TV Globo’s daily news program – Jornal Nacional – represents Petrobras (the Brazilian state-owned oil company) through visual communication. The study analyzed images that Jornal Nacional exhibited throughout six reports. These are images related to the physical structure of Petrobras and to the corruption scheme the company was a victim of. The theoretical framework consisted of an interface between Conceptual Metaphor Theory (CMT) (LAKOFF, JOHNSON, 2003, 1999) and Critical Discourse Analysis (ADC) (FAIRCLOUGH, 2003). We also refer visual grammar (KRESS; VAN LEEUWEN, 2006) and to multimodal metaphor (FORCEVILLE, 2009). The analysis points to an ideological and effective discourse in presenting Petrobras as a company in decline. By analyzing Jornal Nacional's ideological use of metaphors and metonymy through visual communication, the study demonstrates the viability of an interface between CMT and ADC in a multimodal approach. |
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The ideological use of multimodal metaphors by tv globo's daily news program (Jornal Nacinal) on petrobrasO uso ideológico de metáforas multimodais pelo Jornal Nacional em matérias sobre a Petrobrásmetáforadiscursoideologiamultimodalismopetrobrásjornal nacionalMetaphor. Discourse. Ideology. Multimodalism. Petrobrás. Jornal Nacional.In this paper we discuss how TV Globo’s daily news program – Jornal Nacional – represents Petrobras (the Brazilian state-owned oil company) through visual communication. The study analyzed images that Jornal Nacional exhibited throughout six reports. These are images related to the physical structure of Petrobras and to the corruption scheme the company was a victim of. The theoretical framework consisted of an interface between Conceptual Metaphor Theory (CMT) (LAKOFF, JOHNSON, 2003, 1999) and Critical Discourse Analysis (ADC) (FAIRCLOUGH, 2003). We also refer visual grammar (KRESS; VAN LEEUWEN, 2006) and to multimodal metaphor (FORCEVILLE, 2009). The analysis points to an ideological and effective discourse in presenting Petrobras as a company in decline. By analyzing Jornal Nacional's ideological use of metaphors and metonymy through visual communication, the study demonstrates the viability of an interface between CMT and ADC in a multimodal approach.Neste trabalho discute-se como o Jornal Nacional representa a Petrobrás por meio da comunicação visual. O estudo teve com objeto de análise as imagens que o jornal exibiu ao longo das seis reportagens. São imagens relacionadas a estrutura física da estatal e ao esquema de corrupção do qual a Petrobras foi vítima. O arcabouço teórico consistiu na integração da Teoria da Metáfora Conceptual (LAKOFF; JOHNSON, 2003, 1999) e da Análise de Discurso Crítica (FAIRCLOUGH, 2003). Valemo-nos também da Gramática Visual (KRESS; VAN LEEUWEN, 2006) e da abordagem multimodal da metáfora (FORCEVILLE, 2009). A análise aponta para um discurso ideológico e eficaz em apresentar a Petrobrás como uma empresa em decadência. Ao analisar o uso ideológico que o Jornal Nacional faz de metáforas e metonímias através da comunicação visual, o estudo demonstrou a viabilidade da interface da TMC com a ADC numa abordagem multimodal.Edunisc2019-01-03info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://online.unisc.br/seer/index.php/signo/article/view/1283610.17058/signo.v44i79.12836Signo; v. 44 n. 79 (2019): Metáforas Multimodais; 54-641982-2014reponame:Signo (Santa Cruz do Sul. Online)instname:Universidade de Santa Cruz do Sul (UNISC)instacron:UNISCporhttps://online.unisc.br/seer/index.php/signo/article/view/12836/pdfCopyright (c) 2019 Signoinfo:eu-repo/semantics/openAccessSilva, Teofilo Roberto2019-05-16T20:16:35Zoai:ojs.online.unisc.br:article/12836Revistahttp://online.unisc.br/seer/index.php/signohttp://online.unisc.br/seer/index.php/signo/oairgabriel@unisc.br||revistasigno.unisc@gmail.com1982-20140101-1812opendoar:2019-05-16T20:16:35Signo (Santa Cruz do Sul. Online) - Universidade de Santa Cruz do Sul (UNISC)false |
dc.title.none.fl_str_mv |
The ideological use of multimodal metaphors by tv globo's daily news program (Jornal Nacinal) on petrobras O uso ideológico de metáforas multimodais pelo Jornal Nacional em matérias sobre a Petrobrás |
title |
The ideological use of multimodal metaphors by tv globo's daily news program (Jornal Nacinal) on petrobras |
spellingShingle |
The ideological use of multimodal metaphors by tv globo's daily news program (Jornal Nacinal) on petrobras Silva, Teofilo Roberto metáfora discurso ideologia multimodalismo petrobrás jornal nacional Metaphor. Discourse. Ideology. Multimodalism. Petrobrás. Jornal Nacional. |
title_short |
The ideological use of multimodal metaphors by tv globo's daily news program (Jornal Nacinal) on petrobras |
title_full |
The ideological use of multimodal metaphors by tv globo's daily news program (Jornal Nacinal) on petrobras |
title_fullStr |
The ideological use of multimodal metaphors by tv globo's daily news program (Jornal Nacinal) on petrobras |
title_full_unstemmed |
The ideological use of multimodal metaphors by tv globo's daily news program (Jornal Nacinal) on petrobras |
title_sort |
The ideological use of multimodal metaphors by tv globo's daily news program (Jornal Nacinal) on petrobras |
author |
Silva, Teofilo Roberto |
author_facet |
Silva, Teofilo Roberto |
author_role |
author |
dc.contributor.author.fl_str_mv |
Silva, Teofilo Roberto |
dc.subject.por.fl_str_mv |
metáfora discurso ideologia multimodalismo petrobrás jornal nacional Metaphor. Discourse. Ideology. Multimodalism. Petrobrás. Jornal Nacional. |
topic |
metáfora discurso ideologia multimodalismo petrobrás jornal nacional Metaphor. Discourse. Ideology. Multimodalism. Petrobrás. Jornal Nacional. |
description |
In this paper we discuss how TV Globo’s daily news program – Jornal Nacional – represents Petrobras (the Brazilian state-owned oil company) through visual communication. The study analyzed images that Jornal Nacional exhibited throughout six reports. These are images related to the physical structure of Petrobras and to the corruption scheme the company was a victim of. The theoretical framework consisted of an interface between Conceptual Metaphor Theory (CMT) (LAKOFF, JOHNSON, 2003, 1999) and Critical Discourse Analysis (ADC) (FAIRCLOUGH, 2003). We also refer visual grammar (KRESS; VAN LEEUWEN, 2006) and to multimodal metaphor (FORCEVILLE, 2009). The analysis points to an ideological and effective discourse in presenting Petrobras as a company in decline. By analyzing Jornal Nacional's ideological use of metaphors and metonymy through visual communication, the study demonstrates the viability of an interface between CMT and ADC in a multimodal approach. |
publishDate |
2019 |
dc.date.none.fl_str_mv |
2019-01-03 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://online.unisc.br/seer/index.php/signo/article/view/12836 10.17058/signo.v44i79.12836 |
url |
https://online.unisc.br/seer/index.php/signo/article/view/12836 |
identifier_str_mv |
10.17058/signo.v44i79.12836 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://online.unisc.br/seer/index.php/signo/article/view/12836/pdf |
dc.rights.driver.fl_str_mv |
Copyright (c) 2019 Signo info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2019 Signo |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Edunisc |
publisher.none.fl_str_mv |
Edunisc |
dc.source.none.fl_str_mv |
Signo; v. 44 n. 79 (2019): Metáforas Multimodais; 54-64 1982-2014 reponame:Signo (Santa Cruz do Sul. Online) instname:Universidade de Santa Cruz do Sul (UNISC) instacron:UNISC |
instname_str |
Universidade de Santa Cruz do Sul (UNISC) |
instacron_str |
UNISC |
institution |
UNISC |
reponame_str |
Signo (Santa Cruz do Sul. Online) |
collection |
Signo (Santa Cruz do Sul. Online) |
repository.name.fl_str_mv |
Signo (Santa Cruz do Sul. Online) - Universidade de Santa Cruz do Sul (UNISC) |
repository.mail.fl_str_mv |
rgabriel@unisc.br||revistasigno.unisc@gmail.com |
_version_ |
1800218791649476608 |