DIALOGICAL RELATIONS AND PRODUCTION OF MEANING: ANALYSIS OF THE FEMAÇÃ 2015 ADVERTISEMENT

Detalhes bibliográficos
Autor(a) principal: Crestani, Luciana Maria
Data de Publicação: 2016
Outros Autores: Boff, Josiane
Tipo de documento: Artigo
Idioma: por
Título da fonte: Signo (Santa Cruz do Sul. Online)
Texto Completo: https://online.unisc.br/seer/index.php/signo/article/view/7134
Resumo: Based especially on the propositions by Bakhtin (2003) on dialogical relations among statements, this work analyzes an advertisement of “Femaçã 2015”, a feast traditionally held in the city of Veranópolis, RS, Brazil. It is a piece of advertisement that was frowned upon by the public because of the underlying speech its arrangement recalls. Hence, the analysis sought to identify the speeches conjured, as well as the elements that, in the materiality of the subject, refer to such speeches, thus establishing the dialogical relations.
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spelling DIALOGICAL RELATIONS AND PRODUCTION OF MEANING: ANALYSIS OF THE FEMAÇÃ 2015 ADVERTISEMENTRelações dialógicas e produção de sentidos: análise do anúncio publicitário da Femaçã 2015Anúncio publicitário. Relações dialógicas. Sincretismo de linguagens.Advertisement. Dialogical relations. Languages syncretism.Based especially on the propositions by Bakhtin (2003) on dialogical relations among statements, this work analyzes an advertisement of “Femaçã 2015”, a feast traditionally held in the city of Veranópolis, RS, Brazil. It is a piece of advertisement that was frowned upon by the public because of the underlying speech its arrangement recalls. Hence, the analysis sought to identify the speeches conjured, as well as the elements that, in the materiality of the subject, refer to such speeches, thus establishing the dialogical relations.Com base, principalmente, nas proposições de Bakhtin (2003) acerca das relações dialógicas entre enunciados, este trabalho realiza a análise de um anúncio publicitário da “Femaçã 2015”, tradicionalmente realizada em Veranópolis (RS). Trata-se de uma peça publicitária que causou estranhamento ao público pelos discursos subjacentes que o arranjo da propaganda evoca. Nesse sentido, a análise buscou identificar os discursos evocados bem como os elementos que, na materialidade do anúncio, remetem a tais discursos, estabelecendo as relações dialógicas.Edunisc2016-10-17info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://online.unisc.br/seer/index.php/signo/article/view/713410.17058/signo.v41i71.7134Signo; v. 41 n. 71 (2016); 27-361982-2014reponame:Signo (Santa Cruz do Sul. Online)instname:Universidade de Santa Cruz do Sul (UNISC)instacron:UNISCporhttps://online.unisc.br/seer/index.php/signo/article/view/7134/pdfCrestani, Luciana MariaBoff, Josianeinfo:eu-repo/semantics/openAccess2018-07-26T17:39:23Zoai:ojs.online.unisc.br:article/7134Revistahttp://online.unisc.br/seer/index.php/signohttp://online.unisc.br/seer/index.php/signo/oairgabriel@unisc.br||revistasigno.unisc@gmail.com1982-20140101-1812opendoar:2018-07-26T17:39:23Signo (Santa Cruz do Sul. Online) - Universidade de Santa Cruz do Sul (UNISC)false
dc.title.none.fl_str_mv DIALOGICAL RELATIONS AND PRODUCTION OF MEANING: ANALYSIS OF THE FEMAÇÃ 2015 ADVERTISEMENT
Relações dialógicas e produção de sentidos: análise do anúncio publicitário da Femaçã 2015
title DIALOGICAL RELATIONS AND PRODUCTION OF MEANING: ANALYSIS OF THE FEMAÇÃ 2015 ADVERTISEMENT
spellingShingle DIALOGICAL RELATIONS AND PRODUCTION OF MEANING: ANALYSIS OF THE FEMAÇÃ 2015 ADVERTISEMENT
Crestani, Luciana Maria
Anúncio publicitário. Relações dialógicas. Sincretismo de linguagens.
Advertisement. Dialogical relations. Languages syncretism.
title_short DIALOGICAL RELATIONS AND PRODUCTION OF MEANING: ANALYSIS OF THE FEMAÇÃ 2015 ADVERTISEMENT
title_full DIALOGICAL RELATIONS AND PRODUCTION OF MEANING: ANALYSIS OF THE FEMAÇÃ 2015 ADVERTISEMENT
title_fullStr DIALOGICAL RELATIONS AND PRODUCTION OF MEANING: ANALYSIS OF THE FEMAÇÃ 2015 ADVERTISEMENT
title_full_unstemmed DIALOGICAL RELATIONS AND PRODUCTION OF MEANING: ANALYSIS OF THE FEMAÇÃ 2015 ADVERTISEMENT
title_sort DIALOGICAL RELATIONS AND PRODUCTION OF MEANING: ANALYSIS OF THE FEMAÇÃ 2015 ADVERTISEMENT
author Crestani, Luciana Maria
author_facet Crestani, Luciana Maria
Boff, Josiane
author_role author
author2 Boff, Josiane
author2_role author
dc.contributor.author.fl_str_mv Crestani, Luciana Maria
Boff, Josiane
dc.subject.por.fl_str_mv Anúncio publicitário. Relações dialógicas. Sincretismo de linguagens.
Advertisement. Dialogical relations. Languages syncretism.
topic Anúncio publicitário. Relações dialógicas. Sincretismo de linguagens.
Advertisement. Dialogical relations. Languages syncretism.
description Based especially on the propositions by Bakhtin (2003) on dialogical relations among statements, this work analyzes an advertisement of “Femaçã 2015”, a feast traditionally held in the city of Veranópolis, RS, Brazil. It is a piece of advertisement that was frowned upon by the public because of the underlying speech its arrangement recalls. Hence, the analysis sought to identify the speeches conjured, as well as the elements that, in the materiality of the subject, refer to such speeches, thus establishing the dialogical relations.
publishDate 2016
dc.date.none.fl_str_mv 2016-10-17
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://online.unisc.br/seer/index.php/signo/article/view/7134
10.17058/signo.v41i71.7134
url https://online.unisc.br/seer/index.php/signo/article/view/7134
identifier_str_mv 10.17058/signo.v41i71.7134
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://online.unisc.br/seer/index.php/signo/article/view/7134/pdf
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Edunisc
publisher.none.fl_str_mv Edunisc
dc.source.none.fl_str_mv Signo; v. 41 n. 71 (2016); 27-36
1982-2014
reponame:Signo (Santa Cruz do Sul. Online)
instname:Universidade de Santa Cruz do Sul (UNISC)
instacron:UNISC
instname_str Universidade de Santa Cruz do Sul (UNISC)
instacron_str UNISC
institution UNISC
reponame_str Signo (Santa Cruz do Sul. Online)
collection Signo (Santa Cruz do Sul. Online)
repository.name.fl_str_mv Signo (Santa Cruz do Sul. Online) - Universidade de Santa Cruz do Sul (UNISC)
repository.mail.fl_str_mv rgabriel@unisc.br||revistasigno.unisc@gmail.com
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