Argumentative resources in advertising: the operators

Detalhes bibliográficos
Autor(a) principal: Fernandes, Célia Bassuma
Data de Publicação: 2008
Tipo de documento: Artigo
Idioma: por
Título da fonte: Signo (Santa Cruz do Sul. Online)
Texto Completo: https://online.unisc.br/seer/index.php/signo/article/view/390
Resumo: It is known that language is a powerful tool of manipulation, since by means of discourse man tries to persuade his interlocutor, making him share opinions. Actually, by using language, there are always aims to be reached. However, in order to make sense and make our interlocutor come to a conclusion, our words should have argumentative features. Based on Argumentative Semantics perspective, this study aims at analysing the functioning of the linguistic clues, in special, the argumentative operators, utilized in three advertisements conveyed by the Brazilian female magazine Claudia, by means of verifying its given sense.
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spelling Argumentative resources in advertising: the operatorsRecursos argumentativos na publicidade: os operadoresArgumentação. Publicidade. Operadores argumentativosIt is known that language is a powerful tool of manipulation, since by means of discourse man tries to persuade his interlocutor, making him share opinions. Actually, by using language, there are always aims to be reached. However, in order to make sense and make our interlocutor come to a conclusion, our words should have argumentative features. Based on Argumentative Semantics perspective, this study aims at analysing the functioning of the linguistic clues, in special, the argumentative operators, utilized in three advertisements conveyed by the Brazilian female magazine Claudia, by means of verifying its given sense.Sabemos que a linguagem é um poderoso instrumento de manipulação, pois é por meio do discurso que o homem tenta persuadir seu interlocutor, fazendo com que esse compartilhe de suas opiniões. De fato, ao usar a linguagem, há sempre objetivos a serem atingidos. Porém, para que nossas palavras surtam efeito e levem o interlocutor à determinada conclusão, elas devem possuir um caráter argumentativo. Este trabalho tem por objetivo, sob a ótica da Semântica Argumentativa, analisar o funcionamento dos recursos lingüísticos, em especial, dos operadores argumentativos, utilizados em três propagandas veiculadas pela revista Cláudia, a fim de verificar o sentido para o qual apontam.Edunisc2008-07-05info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://online.unisc.br/seer/index.php/signo/article/view/39010.17058/signo.v33i55.390Signo; v. 33 n. 55 (2008); 55-651982-2014reponame:Signo (Santa Cruz do Sul. Online)instname:Universidade de Santa Cruz do Sul (UNISC)instacron:UNISCporhttps://online.unisc.br/seer/index.php/signo/article/view/390/530Fernandes, Célia Bassumainfo:eu-repo/semantics/openAccess2018-07-26T18:09:33Zoai:ojs.online.unisc.br:article/390Revistahttp://online.unisc.br/seer/index.php/signohttp://online.unisc.br/seer/index.php/signo/oairgabriel@unisc.br||revistasigno.unisc@gmail.com1982-20140101-1812opendoar:2018-07-26T18:09:33Signo (Santa Cruz do Sul. Online) - Universidade de Santa Cruz do Sul (UNISC)false
dc.title.none.fl_str_mv Argumentative resources in advertising: the operators
Recursos argumentativos na publicidade: os operadores
title Argumentative resources in advertising: the operators
spellingShingle Argumentative resources in advertising: the operators
Fernandes, Célia Bassuma
Argumentação. Publicidade. Operadores argumentativos
title_short Argumentative resources in advertising: the operators
title_full Argumentative resources in advertising: the operators
title_fullStr Argumentative resources in advertising: the operators
title_full_unstemmed Argumentative resources in advertising: the operators
title_sort Argumentative resources in advertising: the operators
author Fernandes, Célia Bassuma
author_facet Fernandes, Célia Bassuma
author_role author
dc.contributor.author.fl_str_mv Fernandes, Célia Bassuma
dc.subject.por.fl_str_mv Argumentação. Publicidade. Operadores argumentativos
topic Argumentação. Publicidade. Operadores argumentativos
description It is known that language is a powerful tool of manipulation, since by means of discourse man tries to persuade his interlocutor, making him share opinions. Actually, by using language, there are always aims to be reached. However, in order to make sense and make our interlocutor come to a conclusion, our words should have argumentative features. Based on Argumentative Semantics perspective, this study aims at analysing the functioning of the linguistic clues, in special, the argumentative operators, utilized in three advertisements conveyed by the Brazilian female magazine Claudia, by means of verifying its given sense.
publishDate 2008
dc.date.none.fl_str_mv 2008-07-05
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://online.unisc.br/seer/index.php/signo/article/view/390
10.17058/signo.v33i55.390
url https://online.unisc.br/seer/index.php/signo/article/view/390
identifier_str_mv 10.17058/signo.v33i55.390
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://online.unisc.br/seer/index.php/signo/article/view/390/530
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Edunisc
publisher.none.fl_str_mv Edunisc
dc.source.none.fl_str_mv Signo; v. 33 n. 55 (2008); 55-65
1982-2014
reponame:Signo (Santa Cruz do Sul. Online)
instname:Universidade de Santa Cruz do Sul (UNISC)
instacron:UNISC
instname_str Universidade de Santa Cruz do Sul (UNISC)
instacron_str UNISC
institution UNISC
reponame_str Signo (Santa Cruz do Sul. Online)
collection Signo (Santa Cruz do Sul. Online)
repository.name.fl_str_mv Signo (Santa Cruz do Sul. Online) - Universidade de Santa Cruz do Sul (UNISC)
repository.mail.fl_str_mv rgabriel@unisc.br||revistasigno.unisc@gmail.com
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