Media communication and dialogism

Detalhes bibliográficos
Autor(a) principal: Knoll, Graziela Frainer
Data de Publicação: 2012
Tipo de documento: Artigo
Idioma: por
Título da fonte: Signo (Santa Cruz do Sul. Online)
Texto Completo: https://online.unisc.br/seer/index.php/signo/article/view/2337
Resumo: The aim of this work is to analyze the advertising through a dialogical perspective, considering relations between subjects and texts that constitute the advertising. Bakhtin's dialogic theory emphasizes the social nature of language use because the subject, when he draw up its statement it aims the response of the other and the relations he wants to establish. There is no word that is the first or the last one, but a network in which dialogic utterances respond to other statements. We found that the advertising texts embody dialogic relations with other texts that are part of a cultural sphere.
id UNISC-3_d17e3856ca080c483cc381e438dd802b
oai_identifier_str oai:ojs.online.unisc.br:article/2337
network_acronym_str UNISC-3
network_name_str Signo (Santa Cruz do Sul. Online)
repository_id_str
spelling Media communication and dialogismComunicação midiática e dialogismoComunicação midiática. Dialogismo. Publicidade. BakhtinThe aim of this work is to analyze the advertising through a dialogical perspective, considering relations between subjects and texts that constitute the advertising. Bakhtin's dialogic theory emphasizes the social nature of language use because the subject, when he draw up its statement it aims the response of the other and the relations he wants to establish. There is no word that is the first or the last one, but a network in which dialogic utterances respond to other statements. We found that the advertising texts embody dialogic relations with other texts that are part of a cultural sphere.O objetivo deste trabalho consiste em analisar a publicidade por uma perspectiva dialógica, levando em conta as relações entre textos e entre sujeitos que constituem a publicidade. A teoria dialógica de Bakhtin destaca a natureza social do uso da linguagem porque o sujeito, no momento em que elabora o seu enunciado, já tem em vista a resposta do outro e as relações que pretende estabelecer. Não há palavra que seja a primeira ou a última, mas uma rede dialógica em que enunciados respondem a outros enunciados. Constatamos que os textos publicitários materializam relações dialógicas com outros textos que fazem parte de uma esfera cultural.Edunisc2012-01-04info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://online.unisc.br/seer/index.php/signo/article/view/233710.17058/signo.v37i62.2337Signo; v. 37 n. 62 (2012): V Colóquio Leitura e Cognição; 411-4291982-2014reponame:Signo (Santa Cruz do Sul. Online)instname:Universidade de Santa Cruz do Sul (UNISC)instacron:UNISCporhttps://online.unisc.br/seer/index.php/signo/article/view/2337/2012Knoll, Graziela Frainerinfo:eu-repo/semantics/openAccess2018-07-26T18:01:25Zoai:ojs.online.unisc.br:article/2337Revistahttp://online.unisc.br/seer/index.php/signohttp://online.unisc.br/seer/index.php/signo/oairgabriel@unisc.br||revistasigno.unisc@gmail.com1982-20140101-1812opendoar:2018-07-26T18:01:25Signo (Santa Cruz do Sul. Online) - Universidade de Santa Cruz do Sul (UNISC)false
dc.title.none.fl_str_mv Media communication and dialogism
Comunicação midiática e dialogismo
title Media communication and dialogism
spellingShingle Media communication and dialogism
Knoll, Graziela Frainer
Comunicação midiática. Dialogismo. Publicidade. Bakhtin
title_short Media communication and dialogism
title_full Media communication and dialogism
title_fullStr Media communication and dialogism
title_full_unstemmed Media communication and dialogism
title_sort Media communication and dialogism
author Knoll, Graziela Frainer
author_facet Knoll, Graziela Frainer
author_role author
dc.contributor.author.fl_str_mv Knoll, Graziela Frainer
dc.subject.por.fl_str_mv Comunicação midiática. Dialogismo. Publicidade. Bakhtin
topic Comunicação midiática. Dialogismo. Publicidade. Bakhtin
description The aim of this work is to analyze the advertising through a dialogical perspective, considering relations between subjects and texts that constitute the advertising. Bakhtin's dialogic theory emphasizes the social nature of language use because the subject, when he draw up its statement it aims the response of the other and the relations he wants to establish. There is no word that is the first or the last one, but a network in which dialogic utterances respond to other statements. We found that the advertising texts embody dialogic relations with other texts that are part of a cultural sphere.
publishDate 2012
dc.date.none.fl_str_mv 2012-01-04
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://online.unisc.br/seer/index.php/signo/article/view/2337
10.17058/signo.v37i62.2337
url https://online.unisc.br/seer/index.php/signo/article/view/2337
identifier_str_mv 10.17058/signo.v37i62.2337
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://online.unisc.br/seer/index.php/signo/article/view/2337/2012
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Edunisc
publisher.none.fl_str_mv Edunisc
dc.source.none.fl_str_mv Signo; v. 37 n. 62 (2012): V Colóquio Leitura e Cognição; 411-429
1982-2014
reponame:Signo (Santa Cruz do Sul. Online)
instname:Universidade de Santa Cruz do Sul (UNISC)
instacron:UNISC
instname_str Universidade de Santa Cruz do Sul (UNISC)
instacron_str UNISC
institution UNISC
reponame_str Signo (Santa Cruz do Sul. Online)
collection Signo (Santa Cruz do Sul. Online)
repository.name.fl_str_mv Signo (Santa Cruz do Sul. Online) - Universidade de Santa Cruz do Sul (UNISC)
repository.mail.fl_str_mv rgabriel@unisc.br||revistasigno.unisc@gmail.com
_version_ 1787894844147892224

Registros relacionados