Motivations and access to marketing channels by family farmers who work with organic production in the Serra Gaúcha Region
Autor(a) principal: | |
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Data de Publicação: | 2017 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Redes (Santa Cruz do Sul. Online) |
Texto Completo: | https://online.unisc.br/seer/index.php/redes/article/view/7627 |
Resumo: | This article aimed to characterize the family farmers who work with organic production in the region of Serra Gaúcha, knowing the motivations and factors that influence the access to different marketing channels. Through the establishment of a non-probabilistic intentional sample, using some criteria they were interviewed 49 producers tied to commercialization in supermarkets and fair farmers. The results revealed that organic agriculture is a recent activity and is linked to the formation of associations. The main motivation for joining the activity is related to health concerns. Supermarkets and fair are the main commercialization channels, and fairs are related to the beginning of organic farming and supermarkets are presented as a form of most recent commercialization. Both channels are based on the joint organization through cooperatives and associations. It was concluded that cooperation was essential in access to marketing channels of a market in construction and a growing demand for products. |
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Motivations and access to marketing channels by family farmers who work with organic production in the Serra Gaúcha RegionMotivações e acesso aos canais de comercialização pelos agricultores familiares que atuam com produção orgânica na Região da Serra GaúchaAgricultura familiar. Agricultura Orgânica. Agronegócio. Cadeia produtiva.Family farming. Organic Agriculture. Agribusiness. Production Chain.This article aimed to characterize the family farmers who work with organic production in the region of Serra Gaúcha, knowing the motivations and factors that influence the access to different marketing channels. Through the establishment of a non-probabilistic intentional sample, using some criteria they were interviewed 49 producers tied to commercialization in supermarkets and fair farmers. The results revealed that organic agriculture is a recent activity and is linked to the formation of associations. The main motivation for joining the activity is related to health concerns. Supermarkets and fair are the main commercialization channels, and fairs are related to the beginning of organic farming and supermarkets are presented as a form of most recent commercialization. Both channels are based on the joint organization through cooperatives and associations. It was concluded that cooperation was essential in access to marketing channels of a market in construction and a growing demand for products.Este artigo teve como objetivo caracterizar os agricultores familiares que atuam com produção orgânica na região da Serra Gaúcha, conhecendo as motivações e os fatores que influenciam no acesso a diferentes canais de comercialização. Através da constituição de uma amostra intencional não probabilística utilizando alguns critérios, foram entrevistados 49 produtores vinculados à comercialização em supermercados e em uma feira de agricultores. Os resultados revelaram que a agricultura orgânica é uma atividade recente e está vinculada a formação de associações. A principal motivação para adesão à atividade está relacionada à preocupação com a saúde. Os supermercados e as feiras são os principais canais de comercialização, sendo que as feiras estão relacionadas ao início do cultivo orgânico e os supermercados apresentam-se como uma forma de comercialização mais recente. Conclui-se que a cooperação foi fundamental no acesso a canais de comercialização de um mercado em construção e com potencial determinado por uma crescente demanda de produtos.Edunisc - Universidade de Santa Cruz do Sul2017-09-06info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://online.unisc.br/seer/index.php/redes/article/view/762710.17058/redes.v22i3.7627Redes ; Vol. 22 No. 3 (2017): Políticas públicas e território: atores, redes e arranjos institucionais; 273-291Redes; Vol. 22 Núm. 3 (2017): Políticas públicas e território: atores, redes e arranjos institucionais; 273-291Redes; Vol. 22 No. 3 (2017): Políticas públicas e território: atores, redes e arranjos institucionais; 273-291Redes; v. 22 n. 3 (2017): Políticas públicas e território: atores, redes e arranjos institucionais; 273-2911982-6745reponame:Redes (Santa Cruz do Sul. Online)instname:Universidade de Santa Cruz do Sul (UNISC)instacron:UNISCporhttps://online.unisc.br/seer/index.php/redes/article/view/7627/pdfCopyright (c) 2017 Redesinfo:eu-repo/semantics/openAccessShultz, Glaucode Souza, MarcelinoJandrey, Willian Fontanive2019-10-03T17:38:15Zoai:ojs.online.unisc.br:article/7627Revistahttp://online.unisc.br/seer/index.php/redeshttp://online.unisc.br/seer/index.php/redes/oairedes_unisc_maff@terra.com.br||etges@unisc.br1982-67451414-7106opendoar:2019-10-03T17:38:15Redes (Santa Cruz do Sul. Online) - Universidade de Santa Cruz do Sul (UNISC)false |
dc.title.none.fl_str_mv |
Motivations and access to marketing channels by family farmers who work with organic production in the Serra Gaúcha Region Motivações e acesso aos canais de comercialização pelos agricultores familiares que atuam com produção orgânica na Região da Serra Gaúcha |
title |
Motivations and access to marketing channels by family farmers who work with organic production in the Serra Gaúcha Region |
spellingShingle |
Motivations and access to marketing channels by family farmers who work with organic production in the Serra Gaúcha Region Shultz, Glauco Agricultura familiar. Agricultura Orgânica. Agronegócio. Cadeia produtiva. Family farming. Organic Agriculture. Agribusiness. Production Chain. |
title_short |
Motivations and access to marketing channels by family farmers who work with organic production in the Serra Gaúcha Region |
title_full |
Motivations and access to marketing channels by family farmers who work with organic production in the Serra Gaúcha Region |
title_fullStr |
Motivations and access to marketing channels by family farmers who work with organic production in the Serra Gaúcha Region |
title_full_unstemmed |
Motivations and access to marketing channels by family farmers who work with organic production in the Serra Gaúcha Region |
title_sort |
Motivations and access to marketing channels by family farmers who work with organic production in the Serra Gaúcha Region |
author |
Shultz, Glauco |
author_facet |
Shultz, Glauco de Souza, Marcelino Jandrey, Willian Fontanive |
author_role |
author |
author2 |
de Souza, Marcelino Jandrey, Willian Fontanive |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Shultz, Glauco de Souza, Marcelino Jandrey, Willian Fontanive |
dc.subject.por.fl_str_mv |
Agricultura familiar. Agricultura Orgânica. Agronegócio. Cadeia produtiva. Family farming. Organic Agriculture. Agribusiness. Production Chain. |
topic |
Agricultura familiar. Agricultura Orgânica. Agronegócio. Cadeia produtiva. Family farming. Organic Agriculture. Agribusiness. Production Chain. |
description |
This article aimed to characterize the family farmers who work with organic production in the region of Serra Gaúcha, knowing the motivations and factors that influence the access to different marketing channels. Through the establishment of a non-probabilistic intentional sample, using some criteria they were interviewed 49 producers tied to commercialization in supermarkets and fair farmers. The results revealed that organic agriculture is a recent activity and is linked to the formation of associations. The main motivation for joining the activity is related to health concerns. Supermarkets and fair are the main commercialization channels, and fairs are related to the beginning of organic farming and supermarkets are presented as a form of most recent commercialization. Both channels are based on the joint organization through cooperatives and associations. It was concluded that cooperation was essential in access to marketing channels of a market in construction and a growing demand for products. |
publishDate |
2017 |
dc.date.none.fl_str_mv |
2017-09-06 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://online.unisc.br/seer/index.php/redes/article/view/7627 10.17058/redes.v22i3.7627 |
url |
https://online.unisc.br/seer/index.php/redes/article/view/7627 |
identifier_str_mv |
10.17058/redes.v22i3.7627 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://online.unisc.br/seer/index.php/redes/article/view/7627/pdf |
dc.rights.driver.fl_str_mv |
Copyright (c) 2017 Redes info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2017 Redes |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Edunisc - Universidade de Santa Cruz do Sul |
publisher.none.fl_str_mv |
Edunisc - Universidade de Santa Cruz do Sul |
dc.source.none.fl_str_mv |
Redes ; Vol. 22 No. 3 (2017): Políticas públicas e território: atores, redes e arranjos institucionais; 273-291 Redes; Vol. 22 Núm. 3 (2017): Políticas públicas e território: atores, redes e arranjos institucionais; 273-291 Redes; Vol. 22 No. 3 (2017): Políticas públicas e território: atores, redes e arranjos institucionais; 273-291 Redes; v. 22 n. 3 (2017): Políticas públicas e território: atores, redes e arranjos institucionais; 273-291 1982-6745 reponame:Redes (Santa Cruz do Sul. Online) instname:Universidade de Santa Cruz do Sul (UNISC) instacron:UNISC |
instname_str |
Universidade de Santa Cruz do Sul (UNISC) |
instacron_str |
UNISC |
institution |
UNISC |
reponame_str |
Redes (Santa Cruz do Sul. Online) |
collection |
Redes (Santa Cruz do Sul. Online) |
repository.name.fl_str_mv |
Redes (Santa Cruz do Sul. Online) - Universidade de Santa Cruz do Sul (UNISC) |
repository.mail.fl_str_mv |
redes_unisc_maff@terra.com.br||etges@unisc.br |
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1800218770391695360 |