Wine Tourism in Brazil: a comparative research on the profile of the wine tourists of Vale dos Vinhedos and Vale de São Francisco

• Autor(a) principal: Dal Rosso Lima, Bárbara
• Data de Publicação: 2020
• Outros Autores: Ribeiro, José Cadima, Nunes, Vinícius Pinheiro
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Redes (Santa Cruz do Sul. Online)
• Texto Completo: https://online.unisc.br/seer/index.php/redes/article/view/13521
• topic: Enoturismo. Perfil dos enoturistas. Motivações de visita. Vale dos Vinhedos. Vale de São Francisco.; Wine tourism. Wine tourists profile. Visitors motivation. Vale dos Vinhedos. Vale de São Francisco.; Enoturismo. Perfil de los enoturistas. Motivos de visita. Valle de los Viñedos. Valle de San Francisco.

Wine tourism has become increasingly important to the development of the vineyard regions. However, the literature points out that there is a lack of information regarding the visitors` behavior and profile. This keeping in mind, the present research aims to determine the tourists’ profile of the Brazilian wine regions of Vale dos Vinhedos and Vale de São Francisco. A research tool was developed to obtain qualitative and quantitative data about wine tourists. The surveys were applied to the tourists who visited these regions. The data were submitted to multivariate statistical techniques with the objective of obtaining different wine tourists segments. Different wine tourists’ profiles were found on the two wine regions. In what regards the segmentation of the visitors, four segments of wine tourists were obtained: the passionate; the interested; the occasional visitors; and the indifferent. The empirical results attained also suggest that knowing the profile of the wine tourist better will enable the implementation of new marketing strategies and the improvement of the supply.