Opportunities and Constraints for Protection by Procedure Indication for Conquista Victory-BA Handmade Biscuits

• Autor(a) principal: Ribeiro, Núbia Moura
• Data de Publicação: 2020
• Outros Autores: de Oliveira, Marta Aparecida Rodrigues, Silva, Marcelo Santana
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Redes (Santa Cruz do Sul. Online)
• Texto Completo: https://online.unisc.br/seer/index.php/redes/article/view/15115
• topic: Indicação Geográfica. Indicação de Procedência. Biscoitos de Vitória da Conquista. Desenvolvimento Local.; Geographical Indication. Indication of Origin. Cookies of Vitoria da Conquista. Local Development.; Indicación geográfica. Indicación de origen. Galletas de Vitória da Conquista. Desarrollo local.

The cookies produced in the region of Vitória da Conquista, in Bahia, is one of the regional products that shows notoriety and may be subject to protection by Geographical Indication. The product is the fruit of local tradition, whose know-how has been passed on from generation to generation for approximately a century. This product has been seen since 2005 by the governance system of the Brazilian Micro and Small Business Support Service (SEBRAE) as an opportunity for business creation and promotion in the region. The present work aims to analyze the main obstacles and opportunities for the registration of protection by Indication of Origin (IP) for the cookies from Vitória da Conquista, as well as to suggest promotion strategies. To this end, a qualitative, descriptive, exploratory approach was used as a methodology, with documentary research and content analysis, in addition to technical visits to biscuit producers and the Brazilian Micro and Small Business Support Service. The methodology used to support this study was that of the virtuous circle of quality linked to the origin developed by the United Nations Food and Agriculture Organization. The results showed that the cookies from Vitória da Conquista have the potential to register the Indication of Origin and offer numerous benefits and opportunities for the region. However, several obstacles to its promotion were detected, with emphasis on: the lack of an entity that groups producers and traders and lack of specific public policies for GI, among others. Strategies have been suggested that can contribute to the promotion and its development.