Strategy and communication with the market: perception of managers of institutions of higher education on the corporate social responsibility in the phenomenological method view

Detalhes bibliográficos
Autor(a) principal: Bazanini, Roberto
Data de Publicação: 2013
Outros Autores: Ferreira, Ademir Antonio, Bazanini, Homero Leoni, Silva, Rosalina Florindo da
Tipo de documento: Artigo
Idioma: por
Título da fonte: Redes (Santa Cruz do Sul. Online)
Texto Completo: https://online.unisc.br/seer/index.php/redes/article/view/2562
Resumo: This research presents the findings from an exploratory study relating to understanding more about characteristics of the implantation and management of programs of Social Responsibility in two universities of the Great São Paulo, according with qualitative researches, of qualitative nature, job of the technique of the focal interview next to the respective responsible managers. The results of the research indicate that the analyzed institutions of higher education conceive its social action for damages as strategical element, generating of competitive advantage, confirming the assertive gifts in the principles of the social reactivity.
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spelling Strategy and communication with the market: perception of managers of institutions of higher education on the corporate social responsibility in the phenomenological method viewEstratégia e comunicação com o mercado: percepção dos gestores das instituições de ensino superior sobre as ações de responsabilidade social na perspectiva do método fenomenológicoCorporative strategy. Higher Education Institution. Social Responsibility.estratégia corporativaInstituições de Ensino Superiorresponsabilidade social.This research presents the findings from an exploratory study relating to understanding more about characteristics of the implantation and management of programs of Social Responsibility in two universities of the Great São Paulo, according with qualitative researches, of qualitative nature, job of the technique of the focal interview next to the respective responsible managers. The results of the research indicate that the analyzed institutions of higher education conceive its social action for damages as strategical element, generating of competitive advantage, confirming the assertive gifts in the principles of the social reactivity.O presente artigo busca analisar as ações de Responsabilidade Social como elemento estratégico constitutivo nas instituições de ensino superior numa perspectiva fenomenológica. A pesquisa teve como objetivo estudar as características da implantação e gestão de programas de Responsabilidade Social em duas universidades da Grande São Paulo, por intermédio de pesquisa exploratória, de natureza qualitativa, emprego da técnica da entrevista focal junto aos respectivos gestores responsáveis. Os resultados da pesquisa indicam que as instituições de ensino superior analisadas concebem suas ações de responsabilidade social como elemento estratégico, gerador de vantagem competitiva, confirmando as assertivas presentes nos princípios da reatividade social.Edunisc - Universidade de Santa Cruz do Sul2013-07-18info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://online.unisc.br/seer/index.php/redes/article/view/256210.17058/redes.v18i3.2562Redes ; Vol. 18 No. 3 (2013); 176-201Redes; Vol. 18 Núm. 3 (2013); 176-201Redes; Vol. 18 No. 3 (2013); 176-201Redes; v. 18 n. 3 (2013); 176-2011982-6745reponame:Redes (Santa Cruz do Sul. Online)instname:Universidade de Santa Cruz do Sul (UNISC)instacron:UNISCporhttps://online.unisc.br/seer/index.php/redes/article/view/2562/3078Bazanini, RobertoFerreira, Ademir AntonioBazanini, Homero LeoniSilva, Rosalina Florindo dainfo:eu-repo/semantics/openAccess2019-10-03T17:46:36Zoai:ojs.online.unisc.br:article/2562Revistahttp://online.unisc.br/seer/index.php/redeshttp://online.unisc.br/seer/index.php/redes/oairedes_unisc_maff@terra.com.br||etges@unisc.br1982-67451414-7106opendoar:2019-10-03T17:46:36Redes (Santa Cruz do Sul. Online) - Universidade de Santa Cruz do Sul (UNISC)false
dc.title.none.fl_str_mv Strategy and communication with the market: perception of managers of institutions of higher education on the corporate social responsibility in the phenomenological method view
Estratégia e comunicação com o mercado: percepção dos gestores das instituições de ensino superior sobre as ações de responsabilidade social na perspectiva do método fenomenológico
title Strategy and communication with the market: perception of managers of institutions of higher education on the corporate social responsibility in the phenomenological method view
spellingShingle Strategy and communication with the market: perception of managers of institutions of higher education on the corporate social responsibility in the phenomenological method view
Bazanini, Roberto
Corporative strategy. Higher Education Institution. Social Responsibility.
estratégia corporativa
Instituições de Ensino Superior
responsabilidade social.
title_short Strategy and communication with the market: perception of managers of institutions of higher education on the corporate social responsibility in the phenomenological method view
title_full Strategy and communication with the market: perception of managers of institutions of higher education on the corporate social responsibility in the phenomenological method view
title_fullStr Strategy and communication with the market: perception of managers of institutions of higher education on the corporate social responsibility in the phenomenological method view
title_full_unstemmed Strategy and communication with the market: perception of managers of institutions of higher education on the corporate social responsibility in the phenomenological method view
title_sort Strategy and communication with the market: perception of managers of institutions of higher education on the corporate social responsibility in the phenomenological method view
author Bazanini, Roberto
author_facet Bazanini, Roberto
Ferreira, Ademir Antonio
Bazanini, Homero Leoni
Silva, Rosalina Florindo da
author_role author
author2 Ferreira, Ademir Antonio
Bazanini, Homero Leoni
Silva, Rosalina Florindo da
author2_role author
author
author
dc.contributor.author.fl_str_mv Bazanini, Roberto
Ferreira, Ademir Antonio
Bazanini, Homero Leoni
Silva, Rosalina Florindo da
dc.subject.por.fl_str_mv Corporative strategy. Higher Education Institution. Social Responsibility.
estratégia corporativa
Instituições de Ensino Superior
responsabilidade social.
topic Corporative strategy. Higher Education Institution. Social Responsibility.
estratégia corporativa
Instituições de Ensino Superior
responsabilidade social.
description This research presents the findings from an exploratory study relating to understanding more about characteristics of the implantation and management of programs of Social Responsibility in two universities of the Great São Paulo, according with qualitative researches, of qualitative nature, job of the technique of the focal interview next to the respective responsible managers. The results of the research indicate that the analyzed institutions of higher education conceive its social action for damages as strategical element, generating of competitive advantage, confirming the assertive gifts in the principles of the social reactivity.
publishDate 2013
dc.date.none.fl_str_mv 2013-07-18
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://online.unisc.br/seer/index.php/redes/article/view/2562
10.17058/redes.v18i3.2562
url https://online.unisc.br/seer/index.php/redes/article/view/2562
identifier_str_mv 10.17058/redes.v18i3.2562
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://online.unisc.br/seer/index.php/redes/article/view/2562/3078
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Edunisc - Universidade de Santa Cruz do Sul
publisher.none.fl_str_mv Edunisc - Universidade de Santa Cruz do Sul
dc.source.none.fl_str_mv Redes ; Vol. 18 No. 3 (2013); 176-201
Redes; Vol. 18 Núm. 3 (2013); 176-201
Redes; Vol. 18 No. 3 (2013); 176-201
Redes; v. 18 n. 3 (2013); 176-201
1982-6745
reponame:Redes (Santa Cruz do Sul. Online)
instname:Universidade de Santa Cruz do Sul (UNISC)
instacron:UNISC
instname_str Universidade de Santa Cruz do Sul (UNISC)
instacron_str UNISC
institution UNISC
reponame_str Redes (Santa Cruz do Sul. Online)
collection Redes (Santa Cruz do Sul. Online)
repository.name.fl_str_mv Redes (Santa Cruz do Sul. Online) - Universidade de Santa Cruz do Sul (UNISC)
repository.mail.fl_str_mv redes_unisc_maff@terra.com.br||etges@unisc.br
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