Fruit and vegetable markets in Santa Maria (RS): study of the types of producers and marketing channels

Detalhes bibliográficos
Autor(a) principal: Brandão, Janaína Balk
Data de Publicação: 2020
Outros Autores: Schneider, Sérgio, Zen, Humberto Davi, da Silva, Gustavo Pinto
Tipo de documento: Artigo
Idioma: por
Título da fonte: Redes (Santa Cruz do Sul. Online)
Texto Completo: https://online.unisc.br/seer/index.php/redes/article/view/14323
Resumo: This article seeks to broaden the understanding of the supply of fruit and vegetables through a study of the markets in Santa Maria/Rio Grande do Sul in which the main criteria adopted in the analysis are: types of producer, the different marketing channels and the characteristics of the market used. In Ninety-one growers in Santa Maria/RS were approached, it was found that 50.5% of producers are Small Commodity Producers, 39.5% Simple Commodity Producers and 11% Capitalist Commodity Producers. There is a tendency for markets supported by zero-level channels, with chains hortening, especially Farmers Markets, which accessed by 72% of producers. In 49% of cases, only one marketing channel is explored, in 32%, two, in 16%, three, and only 2% use four channels. Proximity Markets (PM) are most of ten employed by producers, followed by Local and Territorial Markets (MLT), while Conventional Markets (MC) have more limited number of producers involved. We suggest a new producer category, the Rentier Producer, as well as we point out that greater producer autonomy will depend on access to more marketing channels and on a greater control for appropriation of the generated value. Although there are diverse channels where farmers from Santa Maria/RS are inserted, there is greater dependence on MP and MLT, demonstrating how the analyzed production chain is restricted to the local context.
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spelling Fruit and vegetable markets in Santa Maria (RS): study of the types of producers and marketing channelsLos mercados hortícolas en Santa Maria (RS): un estudio sobre tipos de productores y canales de comercializaciónOs mercados de hortifrúti em Santa Maria (RS) - um estudo sobre os tipos de produtores e os canais de comercializaçãoFeiras. Pequeno Produtor de Mercadorias. Mercados de Proximidade.Farmers Markets. Small Commodity Producers. Proximity Markets.Ferias. Pequeño productor de bienes. Mercados de proximidad.This article seeks to broaden the understanding of the supply of fruit and vegetables through a study of the markets in Santa Maria/Rio Grande do Sul in which the main criteria adopted in the analysis are: types of producer, the different marketing channels and the characteristics of the market used. In Ninety-one growers in Santa Maria/RS were approached, it was found that 50.5% of producers are Small Commodity Producers, 39.5% Simple Commodity Producers and 11% Capitalist Commodity Producers. There is a tendency for markets supported by zero-level channels, with chains hortening, especially Farmers Markets, which accessed by 72% of producers. In 49% of cases, only one marketing channel is explored, in 32%, two, in 16%, three, and only 2% use four channels. Proximity Markets (PM) are most of ten employed by producers, followed by Local and Territorial Markets (MLT), while Conventional Markets (MC) have more limited number of producers involved. We suggest a new producer category, the Rentier Producer, as well as we point out that greater producer autonomy will depend on access to more marketing channels and on a greater control for appropriation of the generated value. Although there are diverse channels where farmers from Santa Maria/RS are inserted, there is greater dependence on MP and MLT, demonstrating how the analyzed production chain is restricted to the local context.Este artículo busca ampliar la comprensión del suministro de frutas y verduras a través de un estudio de los mercados en Santa Maria/Rio Grande del Sul en el que los principales criterios adoptados en el análisis son: tipos de productores, los diferentes canales de comercialización y las características del mercado utilizado. En los noventa y un establecimientos productores en Santa Maria/ RS que fueron abordados se encontró que el 50.5% de los productores son pequeños productores de productos básicos, 39.5% productores de productos básicos simples y 11% productores de productos básicos capitalistas. Existe una tendencia hacia mercados respaldados por canales de nivel cero, con un acortamiento de la cadena, especialmente ferias, al que accede el 72% de los productores. En el 49% de los casos, solo se emplea un canal de comercialización, el 32%, dos en el 16%, tres y solo el 2% usa cuatro canales. Los mercados de proximidad (PM) son los que más acceden los productores, seguidos por los mercados locales y territoriales (MLT), mientras que los mercados convencionales (MC) tienen un número más limitado de productores involucrados. Se sugiere una nueva categorización del productor, el Productor Rentista, además de señalar que una mayor autonomía del productor dependerá del acceso a más canales de comercialización, así como un mayor control para la apropiación del valor generado. Aunque hay diversidad de canales donde se insertan los agricultores de Santa Maria/ RS, existe una mayor dependencia de MP y MLT, lo que demuestra cómo la cadena de producción analizada se restringe al contexto local.Este artigo busca ampliar a compreensão do abastecimento de hortifrútis por meio de um estudo dos mercados em Santa Maria/Rio Grande do Sul no qual os principais critérios adotados na análise são: tipos de produtor, os diferentes canais de comercialização e a característica do mercado utilizado. Foram abordados 91 estabelecimentos produtores e constatou-se que 50,5% são Pequenos Produtores de Mercadorias, 39,5% Produtores Simples de Mercadorias e 11% Produtores Capitalistas de Mercadorias. Há tendência para mercados amparados em canais de nível zero, com encurtamento da cadeia, destacando-se as feiras, acessadas por 72% dos produtores. Em 49% dos casos, emprega-se apenas um canal de comercialização, em 32%, dois, em 16%, três, e somente 2% utilizam quatro canais. Os Mercados de Proximidade (MP) são mais frequentemente acessados pelos produtores, seguidos por Mercados Locais e Territoriais (MLT), enquanto Mercados Convencionais (MC) possuem um número mais limitado de produtores envolvidos. Sugere-se uma nova categorização de produtor, o Produtor Rentista, bem como, aponta-se que uma maior autonomia do produtor dependerá do acesso a mais canais de comercialização e maior controle para apropriação do valor gerado. Embora haja diversidade de canais nos quais os agricultores de hortifrúti de Santa Maria/RS se inserem, verifica-se maior dependência dos MP e MLT, demonstrando como a cadeia produtiva analisada é restrita ao contexto local.Edunisc - Universidade de Santa Cruz do Sul2020-05-25info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://online.unisc.br/seer/index.php/redes/article/view/1432310.17058/redes.v25i2.14323Redes ; Vol. 25 No. 2 (2020); 433-460Redes; Vol. 25 Núm. 2 (2020); 433-460Redes; Vol. 25 No. 2 (2020); 433-460Redes; v. 25 n. 2 (2020); 433-4601982-6745reponame:Redes (Santa Cruz do Sul. Online)instname:Universidade de Santa Cruz do Sul (UNISC)instacron:UNISCporhttps://online.unisc.br/seer/index.php/redes/article/view/14323/pdfCopyright (c) 2020 Redes (Santa Cruz do Sul. Online)info:eu-repo/semantics/openAccessBrandão, Janaína BalkSchneider, SérgioZen, Humberto Davida Silva, Gustavo Pinto2020-09-28T14:36:36Zoai:ojs.online.unisc.br:article/14323Revistahttp://online.unisc.br/seer/index.php/redeshttp://online.unisc.br/seer/index.php/redes/oairedes_unisc_maff@terra.com.br||etges@unisc.br1982-67451414-7106opendoar:2020-09-28T14:36:36Redes (Santa Cruz do Sul. Online) - Universidade de Santa Cruz do Sul (UNISC)false
dc.title.none.fl_str_mv Fruit and vegetable markets in Santa Maria (RS): study of the types of producers and marketing channels
Los mercados hortícolas en Santa Maria (RS): un estudio sobre tipos de productores y canales de comercialización
Os mercados de hortifrúti em Santa Maria (RS) - um estudo sobre os tipos de produtores e os canais de comercialização
title Fruit and vegetable markets in Santa Maria (RS): study of the types of producers and marketing channels
spellingShingle Fruit and vegetable markets in Santa Maria (RS): study of the types of producers and marketing channels
Brandão, Janaína Balk
Feiras. Pequeno Produtor de Mercadorias. Mercados de Proximidade.
Farmers Markets. Small Commodity Producers. Proximity Markets.
Ferias. Pequeño productor de bienes. Mercados de proximidad.
title_short Fruit and vegetable markets in Santa Maria (RS): study of the types of producers and marketing channels
title_full Fruit and vegetable markets in Santa Maria (RS): study of the types of producers and marketing channels
title_fullStr Fruit and vegetable markets in Santa Maria (RS): study of the types of producers and marketing channels
title_full_unstemmed Fruit and vegetable markets in Santa Maria (RS): study of the types of producers and marketing channels
title_sort Fruit and vegetable markets in Santa Maria (RS): study of the types of producers and marketing channels
author Brandão, Janaína Balk
author_facet Brandão, Janaína Balk
Schneider, Sérgio
Zen, Humberto Davi
da Silva, Gustavo Pinto
author_role author
author2 Schneider, Sérgio
Zen, Humberto Davi
da Silva, Gustavo Pinto
author2_role author
author
author
dc.contributor.author.fl_str_mv Brandão, Janaína Balk
Schneider, Sérgio
Zen, Humberto Davi
da Silva, Gustavo Pinto
dc.subject.por.fl_str_mv Feiras. Pequeno Produtor de Mercadorias. Mercados de Proximidade.
Farmers Markets. Small Commodity Producers. Proximity Markets.
Ferias. Pequeño productor de bienes. Mercados de proximidad.
topic Feiras. Pequeno Produtor de Mercadorias. Mercados de Proximidade.
Farmers Markets. Small Commodity Producers. Proximity Markets.
Ferias. Pequeño productor de bienes. Mercados de proximidad.
description This article seeks to broaden the understanding of the supply of fruit and vegetables through a study of the markets in Santa Maria/Rio Grande do Sul in which the main criteria adopted in the analysis are: types of producer, the different marketing channels and the characteristics of the market used. In Ninety-one growers in Santa Maria/RS were approached, it was found that 50.5% of producers are Small Commodity Producers, 39.5% Simple Commodity Producers and 11% Capitalist Commodity Producers. There is a tendency for markets supported by zero-level channels, with chains hortening, especially Farmers Markets, which accessed by 72% of producers. In 49% of cases, only one marketing channel is explored, in 32%, two, in 16%, three, and only 2% use four channels. Proximity Markets (PM) are most of ten employed by producers, followed by Local and Territorial Markets (MLT), while Conventional Markets (MC) have more limited number of producers involved. We suggest a new producer category, the Rentier Producer, as well as we point out that greater producer autonomy will depend on access to more marketing channels and on a greater control for appropriation of the generated value. Although there are diverse channels where farmers from Santa Maria/RS are inserted, there is greater dependence on MP and MLT, demonstrating how the analyzed production chain is restricted to the local context.
publishDate 2020
dc.date.none.fl_str_mv 2020-05-25
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://online.unisc.br/seer/index.php/redes/article/view/14323
10.17058/redes.v25i2.14323
url https://online.unisc.br/seer/index.php/redes/article/view/14323
identifier_str_mv 10.17058/redes.v25i2.14323
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://online.unisc.br/seer/index.php/redes/article/view/14323/pdf
dc.rights.driver.fl_str_mv Copyright (c) 2020 Redes (Santa Cruz do Sul. Online)
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 Redes (Santa Cruz do Sul. Online)
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Edunisc - Universidade de Santa Cruz do Sul
publisher.none.fl_str_mv Edunisc - Universidade de Santa Cruz do Sul
dc.source.none.fl_str_mv Redes ; Vol. 25 No. 2 (2020); 433-460
Redes; Vol. 25 Núm. 2 (2020); 433-460
Redes; Vol. 25 No. 2 (2020); 433-460
Redes; v. 25 n. 2 (2020); 433-460
1982-6745
reponame:Redes (Santa Cruz do Sul. Online)
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instname_str Universidade de Santa Cruz do Sul (UNISC)
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reponame_str Redes (Santa Cruz do Sul. Online)
collection Redes (Santa Cruz do Sul. Online)
repository.name.fl_str_mv Redes (Santa Cruz do Sul. Online) - Universidade de Santa Cruz do Sul (UNISC)
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