Management of a winery in Serra Gaúcha: competitiveness and risk

• Autor(a) principal: Sehnem, Alyne
• Data de Publicação: 2011
• Outros Autores: Bertolini, Adriana Locatelli, Azevedo Roesch, Sylvia Maria, Olea, Pelayo Munhoz
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Redes (Santa Cruz do Sul. Online)
• Texto Completo: https://online.unisc.br/seer/index.php/redes/article/view/1632
• topic: Vinícola; Estratégia empresarial; Negociação.

The families Amarone and Bergamaschi were united by blood ties and also by businesses. Their lives were marked by choices that they have taken in Brazil, after so many setbacks faced in nineteenth-century Europe. In 1999, with an excellent season and national favorable economic condition, it emerged the Amarone Cellar Fine Wines: winery located in the city of Bento Gonçalves, Rio Grande do Sul, result of the union and joining forces of the two families Amarone and Bergamaschi. The aim of this case in teaching is to encourage reflection and discussion on topics such as management strategy, competitiveness, organizational skills and comply with the environmental influences in everyday business. The case was developed for use in disciplines related to business strategy, business negotiation, entrepreneurship, preferably to undergraduate courses. The alternatives for analysis of the case related to teaching have educational content relating to strategic planning, strategic decisions, organizational skills, strategies of differentiation, Environmental Analysis, Competitive Analysis.