Management of a winery in Serra Gaúcha: competitiveness and risk
Autor(a) principal: | |
---|---|
Data de Publicação: | 2011 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Redes (Santa Cruz do Sul. Online) |
Texto Completo: | https://online.unisc.br/seer/index.php/redes/article/view/1632 |
Resumo: | The families Amarone and Bergamaschi were united by blood ties and also by businesses. Their lives were marked by choices that they have taken in Brazil, after so many setbacks faced in nineteenth-century Europe. In 1999, with an excellent season and national favorable economic condition, it emerged the Amarone Cellar Fine Wines: winery located in the city of Bento Gonçalves, Rio Grande do Sul, result of the union and joining forces of the two families Amarone and Bergamaschi. The aim of this case in teaching is to encourage reflection and discussion on topics such as management strategy, competitiveness, organizational skills and comply with the environmental influences in everyday business. The case was developed for use in disciplines related to business strategy, business negotiation, entrepreneurship, preferably to undergraduate courses. The alternatives for analysis of the case related to teaching have educational content relating to strategic planning, strategic decisions, organizational skills, strategies of differentiation, Environmental Analysis, Competitive Analysis. |
id |
UNISC-6_fb3fbb243ff630fd8f72b53f3589eac0 |
---|---|
oai_identifier_str |
oai:ojs.online.unisc.br:article/1632 |
network_acronym_str |
UNISC-6 |
network_name_str |
Redes (Santa Cruz do Sul. Online) |
repository_id_str |
|
spelling |
Management of a winery in Serra Gaúcha: competitiveness and riskGestão de uma vinícola da Serra Gaúcha: competitividade e riscoVinícolaEstratégia empresarialNegociação.The families Amarone and Bergamaschi were united by blood ties and also by businesses. Their lives were marked by choices that they have taken in Brazil, after so many setbacks faced in nineteenth-century Europe. In 1999, with an excellent season and national favorable economic condition, it emerged the Amarone Cellar Fine Wines: winery located in the city of Bento Gonçalves, Rio Grande do Sul, result of the union and joining forces of the two families Amarone and Bergamaschi. The aim of this case in teaching is to encourage reflection and discussion on topics such as management strategy, competitiveness, organizational skills and comply with the environmental influences in everyday business. The case was developed for use in disciplines related to business strategy, business negotiation, entrepreneurship, preferably to undergraduate courses. The alternatives for analysis of the case related to teaching have educational content relating to strategic planning, strategic decisions, organizational skills, strategies of differentiation, Environmental Analysis, Competitive Analysis.As famílias Amarone e Bergamaschi foram unidas por laços de sangue e também pelos negócios. Suas vidas foram marcadas por escolhas que as fizeram se encontrar no Brasil, após tantos percalços enfrentados na Europa do século XIX. No ano de 1999, com uma safra excelente e a conjuntura econômica nacional favorecida, surgiu a Amarone Adega de Vinhos Finos: vinícola localizada na cidade gaúcha de Bento Gonçalves, fruto do encontro e da união das forças de duas famílias Amarone e Bergamaschi. O objetivo desse caso para ensino é incentivar a reflexão e discussão acerca de temas gerenciais como estratégia, competitividade e competências organizacionais, bem como observar as influências do ambiente no cotidiano empresarial. O caso foi elaborado para utilização em disciplinas relacionadas a estratégia empresarial, negociação empresarial, empreendedorismo, preferencialmente de cursos de graduação. As alternativas para análise do caso para ensino abrangem os conteúdos relativos a Planejamento estratégico; Decisões estratégicas; Competências organizacionais; Estratégias de diferenciação; Análise ambiental; Análise de competitividade.Edunisc - Universidade de Santa Cruz do Sul2011-06-17info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://online.unisc.br/seer/index.php/redes/article/view/163210.17058/redes.v16i2.1632Redes ; Vol. 16 No. 2 (2011); 70 - 92Redes; Vol. 16 Núm. 2 (2011); 70 - 92Redes; Vol. 16 No. 2 (2011); 70 - 92Redes; v. 16 n. 2 (2011); 70 - 921982-6745reponame:Redes (Santa Cruz do Sul. Online)instname:Universidade de Santa Cruz do Sul (UNISC)instacron:UNISCporhttps://online.unisc.br/seer/index.php/redes/article/view/1632/1653Sehnem, AlyneBertolini, Adriana LocatelliAzevedo Roesch, Sylvia MariaOlea, Pelayo Munhozinfo:eu-repo/semantics/openAccess2019-10-03T17:49:03Zoai:ojs.online.unisc.br:article/1632Revistahttp://online.unisc.br/seer/index.php/redeshttp://online.unisc.br/seer/index.php/redes/oairedes_unisc_maff@terra.com.br||etges@unisc.br1982-67451414-7106opendoar:2019-10-03T17:49:03Redes (Santa Cruz do Sul. Online) - Universidade de Santa Cruz do Sul (UNISC)false |
dc.title.none.fl_str_mv |
Management of a winery in Serra Gaúcha: competitiveness and risk Gestão de uma vinícola da Serra Gaúcha: competitividade e risco |
title |
Management of a winery in Serra Gaúcha: competitiveness and risk |
spellingShingle |
Management of a winery in Serra Gaúcha: competitiveness and risk Sehnem, Alyne Vinícola Estratégia empresarial Negociação. |
title_short |
Management of a winery in Serra Gaúcha: competitiveness and risk |
title_full |
Management of a winery in Serra Gaúcha: competitiveness and risk |
title_fullStr |
Management of a winery in Serra Gaúcha: competitiveness and risk |
title_full_unstemmed |
Management of a winery in Serra Gaúcha: competitiveness and risk |
title_sort |
Management of a winery in Serra Gaúcha: competitiveness and risk |
author |
Sehnem, Alyne |
author_facet |
Sehnem, Alyne Bertolini, Adriana Locatelli Azevedo Roesch, Sylvia Maria Olea, Pelayo Munhoz |
author_role |
author |
author2 |
Bertolini, Adriana Locatelli Azevedo Roesch, Sylvia Maria Olea, Pelayo Munhoz |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Sehnem, Alyne Bertolini, Adriana Locatelli Azevedo Roesch, Sylvia Maria Olea, Pelayo Munhoz |
dc.subject.por.fl_str_mv |
Vinícola Estratégia empresarial Negociação. |
topic |
Vinícola Estratégia empresarial Negociação. |
description |
The families Amarone and Bergamaschi were united by blood ties and also by businesses. Their lives were marked by choices that they have taken in Brazil, after so many setbacks faced in nineteenth-century Europe. In 1999, with an excellent season and national favorable economic condition, it emerged the Amarone Cellar Fine Wines: winery located in the city of Bento Gonçalves, Rio Grande do Sul, result of the union and joining forces of the two families Amarone and Bergamaschi. The aim of this case in teaching is to encourage reflection and discussion on topics such as management strategy, competitiveness, organizational skills and comply with the environmental influences in everyday business. The case was developed for use in disciplines related to business strategy, business negotiation, entrepreneurship, preferably to undergraduate courses. The alternatives for analysis of the case related to teaching have educational content relating to strategic planning, strategic decisions, organizational skills, strategies of differentiation, Environmental Analysis, Competitive Analysis. |
publishDate |
2011 |
dc.date.none.fl_str_mv |
2011-06-17 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://online.unisc.br/seer/index.php/redes/article/view/1632 10.17058/redes.v16i2.1632 |
url |
https://online.unisc.br/seer/index.php/redes/article/view/1632 |
identifier_str_mv |
10.17058/redes.v16i2.1632 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://online.unisc.br/seer/index.php/redes/article/view/1632/1653 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Edunisc - Universidade de Santa Cruz do Sul |
publisher.none.fl_str_mv |
Edunisc - Universidade de Santa Cruz do Sul |
dc.source.none.fl_str_mv |
Redes ; Vol. 16 No. 2 (2011); 70 - 92 Redes; Vol. 16 Núm. 2 (2011); 70 - 92 Redes; Vol. 16 No. 2 (2011); 70 - 92 Redes; v. 16 n. 2 (2011); 70 - 92 1982-6745 reponame:Redes (Santa Cruz do Sul. Online) instname:Universidade de Santa Cruz do Sul (UNISC) instacron:UNISC |
instname_str |
Universidade de Santa Cruz do Sul (UNISC) |
instacron_str |
UNISC |
institution |
UNISC |
reponame_str |
Redes (Santa Cruz do Sul. Online) |
collection |
Redes (Santa Cruz do Sul. Online) |
repository.name.fl_str_mv |
Redes (Santa Cruz do Sul. Online) - Universidade de Santa Cruz do Sul (UNISC) |
repository.mail.fl_str_mv |
redes_unisc_maff@terra.com.br||etges@unisc.br |
_version_ |
1800218768090071040 |