Under the sign of Narcissus: identity in consumer society and cyberspace

Detalhes bibliográficos
Autor(a) principal: de Castro, Julio Cesar Lemes
Data de Publicação: 2010
Tipo de documento: Artigo
Idioma: por
Título da fonte: Verso e Reverso (Online)
Texto Completo: https://revistas.unisinos.br/index.php/versoereverso/article/view/5794
Resumo: This work starts from some contemporary aspects of capitalism, the hegemony of consumption, the diversification of goods and the immateriality. These aspects are related to a change in the mechanisms of social reproduction: the replacement of discipline (Foucault) with control (Deleuze) and seduction (Baudrillard). This change is associated to a new psychic economy, based upon the imperative of enjoyment and the resulting dissatisfaction (Lacan, Žižek), and characterized by the narcissism (Lasch). The article shows how the narcissism articulates itself, in a general way, to the construction of identity through image and market and, specifically, to the construction of identity through cyberspace.
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spelling Under the sign of Narcissus: identity in consumer society and cyberspaceSob o signo de Narciso: identidade na sociedade de consumo e no ciberespaçoThis work starts from some contemporary aspects of capitalism, the hegemony of consumption, the diversification of goods and the immateriality. These aspects are related to a change in the mechanisms of social reproduction: the replacement of discipline (Foucault) with control (Deleuze) and seduction (Baudrillard). This change is associated to a new psychic economy, based upon the imperative of enjoyment and the resulting dissatisfaction (Lacan, Žižek), and characterized by the narcissism (Lasch). The article shows how the narcissism articulates itself, in a general way, to the construction of identity through image and market and, specifically, to the construction of identity through cyberspace.Este trabalho parte de algumas facetas contemporâneas do capitalismo, a hegemonia do consumo, a diversificação das mercadorias e a imaterialidade. Elas são relacionadas com uma mudança nos mecanismos de reprodução social: a substituição da disciplina (Foucault) pelo controle (Deleuze) e pela sedução (Baudrillard). Tal mudança, por sua vez, é associada a uma nova economia psíquica, baseada no imperativo do gozo e na insatisfação daí resultante (Lacan, Žižek), e caracterizada pelo narcisismo (Lasch). O artigo mostra como o narcisismo se articula, de forma geral, com a construção da identidade pela mediação da imagem e do mercado e, especificamente, com a construção da identidade via ciberespaço.Verso e Reverso2010-06-17info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersiontext/htmlhttps://revistas.unisinos.br/index.php/versoereverso/article/view/579410.4013/5794Verso e Reverso; v. 23 n. 52: Ano XXIII - 2009/11806-6925reponame:Verso e Reverso (Online)instname:Universidade do Vale do Rio dos Sinos (UNISINOS)instacron:UNISINOSporhttps://revistas.unisinos.br/index.php/versoereverso/article/view/5794/3040de Castro, Julio Cesar Lemesinfo:eu-repo/semantics/openAccess2013-10-16T20:10:40Zoai:ojs2.revistas.unisinos.br:article/5794Revistahttp://revistas.unisinos.br/index.php/versoereversoPRIhttp://revistas.unisinos.br/index.php/versoereverso/oaiperiodicos@unisinos.br||bmarocco@unisinos.br1806-69250103-1414opendoar:2013-10-16T20:10:40Verso e Reverso (Online) - Universidade do Vale do Rio dos Sinos (UNISINOS)false
dc.title.none.fl_str_mv Under the sign of Narcissus: identity in consumer society and cyberspace
Sob o signo de Narciso: identidade na sociedade de consumo e no ciberespaço
title Under the sign of Narcissus: identity in consumer society and cyberspace
spellingShingle Under the sign of Narcissus: identity in consumer society and cyberspace
de Castro, Julio Cesar Lemes
title_short Under the sign of Narcissus: identity in consumer society and cyberspace
title_full Under the sign of Narcissus: identity in consumer society and cyberspace
title_fullStr Under the sign of Narcissus: identity in consumer society and cyberspace
title_full_unstemmed Under the sign of Narcissus: identity in consumer society and cyberspace
title_sort Under the sign of Narcissus: identity in consumer society and cyberspace
author de Castro, Julio Cesar Lemes
author_facet de Castro, Julio Cesar Lemes
author_role author
dc.contributor.author.fl_str_mv de Castro, Julio Cesar Lemes
description This work starts from some contemporary aspects of capitalism, the hegemony of consumption, the diversification of goods and the immateriality. These aspects are related to a change in the mechanisms of social reproduction: the replacement of discipline (Foucault) with control (Deleuze) and seduction (Baudrillard). This change is associated to a new psychic economy, based upon the imperative of enjoyment and the resulting dissatisfaction (Lacan, Žižek), and characterized by the narcissism (Lasch). The article shows how the narcissism articulates itself, in a general way, to the construction of identity through image and market and, specifically, to the construction of identity through cyberspace.
publishDate 2010
dc.date.none.fl_str_mv 2010-06-17
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
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dc.identifier.uri.fl_str_mv https://revistas.unisinos.br/index.php/versoereverso/article/view/5794
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url https://revistas.unisinos.br/index.php/versoereverso/article/view/5794
identifier_str_mv 10.4013/5794
dc.language.iso.fl_str_mv por
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dc.relation.none.fl_str_mv https://revistas.unisinos.br/index.php/versoereverso/article/view/5794/3040
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dc.publisher.none.fl_str_mv Verso e Reverso
publisher.none.fl_str_mv Verso e Reverso
dc.source.none.fl_str_mv Verso e Reverso; v. 23 n. 52: Ano XXIII - 2009/1
1806-6925
reponame:Verso e Reverso (Online)
instname:Universidade do Vale do Rio dos Sinos (UNISINOS)
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institution UNISINOS
reponame_str Verso e Reverso (Online)
collection Verso e Reverso (Online)
repository.name.fl_str_mv Verso e Reverso (Online) - Universidade do Vale do Rio dos Sinos (UNISINOS)
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