The creation in question: a brief cartography of a theoretical course

Detalhes bibliográficos
Autor(a) principal: Dassoler, Tais Rodrigues
Data de Publicação: 2011
Tipo de documento: Artigo
Idioma: por
Título da fonte: Verso e Reverso (Online)
Texto Completo: https://revistas.unisinos.br/index.php/versoereverso/article/view/752
Resumo: This article is the result of discussions produced during a theoretical course about creativity in advertising. Instead of teaching how to create, the proposal of the course was to question what characterizes creation. Departing from this question, the route of a theoretical cartography is presented, trough the deconstruction of the idea of creation, the advertising device is shown in its creative demands. Mobilizing different theoretical perspectives, the text approaches creativity’s myth when problematizes the concept of authorship and presents creation as becomings produced by the very advertising device. 
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spelling The creation in question: a brief cartography of a theoretical courseA criação em questão: breve cartografia de um percurso teórico This article is the result of discussions produced during a theoretical course about creativity in advertising. Instead of teaching how to create, the proposal of the course was to question what characterizes creation. Departing from this question, the route of a theoretical cartography is presented, trough the deconstruction of the idea of creation, the advertising device is shown in its creative demands. Mobilizing different theoretical perspectives, the text approaches creativity’s myth when problematizes the concept of authorship and presents creation as becomings produced by the very advertising device.  O presente artigo é o resultado de debates produzidos no curso de uma disciplina teórica sobre criatividade em Publicidade e Propaganda. Em vez de ensinar a criar, a proposta da disciplina foi questionar o que caracteriza a criação. Partindo desse questionamento, é apresentado o percurso de uma cartografia teórica que, no movimento da desconstrução da ideia de criação, dá a ver o dispositivo publicitário em suas demandas criativas. Mobilizando diversas perspectivas teóricas, o texto aborda o mito da criatividade ao problematizar a noção de autoria e apresenta a criação como devires produzidos pelo próprio dispositivo publicitário.Verso e Reverso2011-04-05info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistas.unisinos.br/index.php/versoereverso/article/view/75210.4013/752Verso e Reverso; v. 25 n. 58: Ano XXV - 2011/1; 2-121806-6925reponame:Verso e Reverso (Online)instname:Universidade do Vale do Rio dos Sinos (UNISINOS)instacron:UNISINOSporhttps://revistas.unisinos.br/index.php/versoereverso/article/view/752/141Dassoler, Tais Rodriguesinfo:eu-repo/semantics/openAccess2013-01-16T14:04:32Zoai:ojs2.revistas.unisinos.br:article/752Revistahttp://revistas.unisinos.br/index.php/versoereversoPRIhttp://revistas.unisinos.br/index.php/versoereverso/oaiperiodicos@unisinos.br||bmarocco@unisinos.br1806-69250103-1414opendoar:2013-01-16T14:04:32Verso e Reverso (Online) - Universidade do Vale do Rio dos Sinos (UNISINOS)false
dc.title.none.fl_str_mv The creation in question: a brief cartography of a theoretical course
A criação em questão: breve cartografia de um percurso teórico
title The creation in question: a brief cartography of a theoretical course
spellingShingle The creation in question: a brief cartography of a theoretical course
Dassoler, Tais Rodrigues
title_short The creation in question: a brief cartography of a theoretical course
title_full The creation in question: a brief cartography of a theoretical course
title_fullStr The creation in question: a brief cartography of a theoretical course
title_full_unstemmed The creation in question: a brief cartography of a theoretical course
title_sort The creation in question: a brief cartography of a theoretical course
author Dassoler, Tais Rodrigues
author_facet Dassoler, Tais Rodrigues
author_role author
dc.contributor.author.fl_str_mv Dassoler, Tais Rodrigues
description This article is the result of discussions produced during a theoretical course about creativity in advertising. Instead of teaching how to create, the proposal of the course was to question what characterizes creation. Departing from this question, the route of a theoretical cartography is presented, trough the deconstruction of the idea of creation, the advertising device is shown in its creative demands. Mobilizing different theoretical perspectives, the text approaches creativity’s myth when problematizes the concept of authorship and presents creation as becomings produced by the very advertising device. 
publishDate 2011
dc.date.none.fl_str_mv 2011-04-05
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistas.unisinos.br/index.php/versoereverso/article/view/752
10.4013/752
url https://revistas.unisinos.br/index.php/versoereverso/article/view/752
identifier_str_mv 10.4013/752
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistas.unisinos.br/index.php/versoereverso/article/view/752/141
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Verso e Reverso
publisher.none.fl_str_mv Verso e Reverso
dc.source.none.fl_str_mv Verso e Reverso; v. 25 n. 58: Ano XXV - 2011/1; 2-12
1806-6925
reponame:Verso e Reverso (Online)
instname:Universidade do Vale do Rio dos Sinos (UNISINOS)
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instname_str Universidade do Vale do Rio dos Sinos (UNISINOS)
instacron_str UNISINOS
institution UNISINOS
reponame_str Verso e Reverso (Online)
collection Verso e Reverso (Online)
repository.name.fl_str_mv Verso e Reverso (Online) - Universidade do Vale do Rio dos Sinos (UNISINOS)
repository.mail.fl_str_mv periodicos@unisinos.br||bmarocco@unisinos.br
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