Medium/form in German media theory: Externality, technological-medial a priori, corporality, presence and Kulturtechnik

Detalhes bibliográficos
Autor(a) principal: Telles, Marcio
Data de Publicação: 2016
Tipo de documento: Artigo
Idioma: por
Título da fonte: Verso e Reverso (Online)
Texto Completo: https://revistas.unisinos.br/index.php/versoereverso/article/view/ver.2017.31.78.01
Resumo: Starting from the medium/form distinction, I expect to demonstrate that this is a key feature of German media theory and its main authors, like Kittler, Gumbrecht and others. From that distinction, other concepts that characterize the German approach are developed: externality, technological- medial a priori, corporality, presence and cultural techniques. My proposal is to turn German media theory upside down: if a given materiality is a heuristic tool that expresses a medium, my proposal is to treat German media theory as an exploratory probe that brings out a certain epistemology with theoretical tools, thus producing a specific kind of academic subjectivity.Keywords: epistemology, media studies, German media theory, materiality of communication, media archaeology.
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spelling Medium/form in German media theory: Externality, technological-medial a priori, corporality, presence and KulturtechnikMedium/forma nas teorias alemãs das mídias: exterioridade, a priori tecnológico-medial, corporalidade, presença e KulturtechnikStarting from the medium/form distinction, I expect to demonstrate that this is a key feature of German media theory and its main authors, like Kittler, Gumbrecht and others. From that distinction, other concepts that characterize the German approach are developed: externality, technological- medial a priori, corporality, presence and cultural techniques. My proposal is to turn German media theory upside down: if a given materiality is a heuristic tool that expresses a medium, my proposal is to treat German media theory as an exploratory probe that brings out a certain epistemology with theoretical tools, thus producing a specific kind of academic subjectivity.Keywords: epistemology, media studies, German media theory, materiality of communication, media archaeology.Partindo da distinção medium/forma, pretendo demonstrar que este é um axioma chave para as ditas “teorias alemãs da mídia” e seus teóricos, como Kittler, Gumbrecht e outros. É a partir dela que decorrem os demais conceitos que caracterizam a abordagem: exterioridade, a priori tecnológico-medial, corporalidade, presença e técnicas de cultivo. A proposta é torcer as teorias germânicas sobre elas mesmas: se uma dada materialidade (nesse caso, textual) é uma ferramenta heurística que torna presente um medium, minha proposta é tratar as teorias germânicas como sonda exploratória que faz emergir uma epistemologia e um estado da arte teórico-crítico, assim produzindo um tipo de subjetividade acadêmica.Palavras-chave: epistemologia da comunicação, estudos de mídia, teorias de mídia alemãs, materialidades, arqueologia das mídias.Verso e Reverso2016-10-17info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistas.unisinos.br/index.php/versoereverso/article/view/ver.2017.31.78.0110.4013/ver.2017.31.78.01Verso e Reverso; v. 31 n. 78 (2017); 173-1811806-6925reponame:Verso e Reverso (Online)instname:Universidade do Vale do Rio dos Sinos (UNISINOS)instacron:UNISINOSporhttps://revistas.unisinos.br/index.php/versoereverso/article/view/ver.2017.31.78.01/6251Telles, Marcioinfo:eu-repo/semantics/openAccess2017-10-31T10:34:35Zoai:ojs2.revistas.unisinos.br:article/12567Revistahttp://revistas.unisinos.br/index.php/versoereversoPRIhttp://revistas.unisinos.br/index.php/versoereverso/oaiperiodicos@unisinos.br||bmarocco@unisinos.br1806-69250103-1414opendoar:2017-10-31T10:34:35Verso e Reverso (Online) - Universidade do Vale do Rio dos Sinos (UNISINOS)false
dc.title.none.fl_str_mv Medium/form in German media theory: Externality, technological-medial a priori, corporality, presence and Kulturtechnik
Medium/forma nas teorias alemãs das mídias: exterioridade, a priori tecnológico-medial, corporalidade, presença e Kulturtechnik
title Medium/form in German media theory: Externality, technological-medial a priori, corporality, presence and Kulturtechnik
spellingShingle Medium/form in German media theory: Externality, technological-medial a priori, corporality, presence and Kulturtechnik
Telles, Marcio
title_short Medium/form in German media theory: Externality, technological-medial a priori, corporality, presence and Kulturtechnik
title_full Medium/form in German media theory: Externality, technological-medial a priori, corporality, presence and Kulturtechnik
title_fullStr Medium/form in German media theory: Externality, technological-medial a priori, corporality, presence and Kulturtechnik
title_full_unstemmed Medium/form in German media theory: Externality, technological-medial a priori, corporality, presence and Kulturtechnik
title_sort Medium/form in German media theory: Externality, technological-medial a priori, corporality, presence and Kulturtechnik
author Telles, Marcio
author_facet Telles, Marcio
author_role author
dc.contributor.author.fl_str_mv Telles, Marcio
description Starting from the medium/form distinction, I expect to demonstrate that this is a key feature of German media theory and its main authors, like Kittler, Gumbrecht and others. From that distinction, other concepts that characterize the German approach are developed: externality, technological- medial a priori, corporality, presence and cultural techniques. My proposal is to turn German media theory upside down: if a given materiality is a heuristic tool that expresses a medium, my proposal is to treat German media theory as an exploratory probe that brings out a certain epistemology with theoretical tools, thus producing a specific kind of academic subjectivity.Keywords: epistemology, media studies, German media theory, materiality of communication, media archaeology.
publishDate 2016
dc.date.none.fl_str_mv 2016-10-17
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistas.unisinos.br/index.php/versoereverso/article/view/ver.2017.31.78.01
10.4013/ver.2017.31.78.01
url https://revistas.unisinos.br/index.php/versoereverso/article/view/ver.2017.31.78.01
identifier_str_mv 10.4013/ver.2017.31.78.01
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistas.unisinos.br/index.php/versoereverso/article/view/ver.2017.31.78.01/6251
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Verso e Reverso
publisher.none.fl_str_mv Verso e Reverso
dc.source.none.fl_str_mv Verso e Reverso; v. 31 n. 78 (2017); 173-181
1806-6925
reponame:Verso e Reverso (Online)
instname:Universidade do Vale do Rio dos Sinos (UNISINOS)
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instname_str Universidade do Vale do Rio dos Sinos (UNISINOS)
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reponame_str Verso e Reverso (Online)
collection Verso e Reverso (Online)
repository.name.fl_str_mv Verso e Reverso (Online) - Universidade do Vale do Rio dos Sinos (UNISINOS)
repository.mail.fl_str_mv periodicos@unisinos.br||bmarocco@unisinos.br
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