Medium/form in German media theory: Externality, technological-medial a priori, corporality, presence and Kulturtechnik
Autor(a) principal: | |
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Data de Publicação: | 2016 |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Verso e Reverso (Online) |
Texto Completo: | https://revistas.unisinos.br/index.php/versoereverso/article/view/ver.2017.31.78.01 |
Resumo: | Starting from the medium/form distinction, I expect to demonstrate that this is a key feature of German media theory and its main authors, like Kittler, Gumbrecht and others. From that distinction, other concepts that characterize the German approach are developed: externality, technological- medial a priori, corporality, presence and cultural techniques. My proposal is to turn German media theory upside down: if a given materiality is a heuristic tool that expresses a medium, my proposal is to treat German media theory as an exploratory probe that brings out a certain epistemology with theoretical tools, thus producing a specific kind of academic subjectivity.Keywords: epistemology, media studies, German media theory, materiality of communication, media archaeology. |
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Medium/form in German media theory: Externality, technological-medial a priori, corporality, presence and KulturtechnikMedium/forma nas teorias alemãs das mídias: exterioridade, a priori tecnológico-medial, corporalidade, presença e KulturtechnikStarting from the medium/form distinction, I expect to demonstrate that this is a key feature of German media theory and its main authors, like Kittler, Gumbrecht and others. From that distinction, other concepts that characterize the German approach are developed: externality, technological- medial a priori, corporality, presence and cultural techniques. My proposal is to turn German media theory upside down: if a given materiality is a heuristic tool that expresses a medium, my proposal is to treat German media theory as an exploratory probe that brings out a certain epistemology with theoretical tools, thus producing a specific kind of academic subjectivity.Keywords: epistemology, media studies, German media theory, materiality of communication, media archaeology.Partindo da distinção medium/forma, pretendo demonstrar que este é um axioma chave para as ditas “teorias alemãs da mídia” e seus teóricos, como Kittler, Gumbrecht e outros. É a partir dela que decorrem os demais conceitos que caracterizam a abordagem: exterioridade, a priori tecnológico-medial, corporalidade, presença e técnicas de cultivo. A proposta é torcer as teorias germânicas sobre elas mesmas: se uma dada materialidade (nesse caso, textual) é uma ferramenta heurística que torna presente um medium, minha proposta é tratar as teorias germânicas como sonda exploratória que faz emergir uma epistemologia e um estado da arte teórico-crítico, assim produzindo um tipo de subjetividade acadêmica.Palavras-chave: epistemologia da comunicação, estudos de mídia, teorias de mídia alemãs, materialidades, arqueologia das mídias.Verso e Reverso2016-10-17info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistas.unisinos.br/index.php/versoereverso/article/view/ver.2017.31.78.0110.4013/ver.2017.31.78.01Verso e Reverso; v. 31 n. 78 (2017); 173-1811806-6925reponame:Verso e Reverso (Online)instname:Universidade do Vale do Rio dos Sinos (UNISINOS)instacron:UNISINOSporhttps://revistas.unisinos.br/index.php/versoereverso/article/view/ver.2017.31.78.01/6251Telles, Marcioinfo:eu-repo/semantics/openAccess2017-10-31T10:34:35Zoai:ojs2.revistas.unisinos.br:article/12567Revistahttp://revistas.unisinos.br/index.php/versoereversoPRIhttp://revistas.unisinos.br/index.php/versoereverso/oaiperiodicos@unisinos.br||bmarocco@unisinos.br1806-69250103-1414opendoar:2017-10-31T10:34:35Verso e Reverso (Online) - Universidade do Vale do Rio dos Sinos (UNISINOS)false |
dc.title.none.fl_str_mv |
Medium/form in German media theory: Externality, technological-medial a priori, corporality, presence and Kulturtechnik Medium/forma nas teorias alemãs das mídias: exterioridade, a priori tecnológico-medial, corporalidade, presença e Kulturtechnik |
title |
Medium/form in German media theory: Externality, technological-medial a priori, corporality, presence and Kulturtechnik |
spellingShingle |
Medium/form in German media theory: Externality, technological-medial a priori, corporality, presence and Kulturtechnik Telles, Marcio |
title_short |
Medium/form in German media theory: Externality, technological-medial a priori, corporality, presence and Kulturtechnik |
title_full |
Medium/form in German media theory: Externality, technological-medial a priori, corporality, presence and Kulturtechnik |
title_fullStr |
Medium/form in German media theory: Externality, technological-medial a priori, corporality, presence and Kulturtechnik |
title_full_unstemmed |
Medium/form in German media theory: Externality, technological-medial a priori, corporality, presence and Kulturtechnik |
title_sort |
Medium/form in German media theory: Externality, technological-medial a priori, corporality, presence and Kulturtechnik |
author |
Telles, Marcio |
author_facet |
Telles, Marcio |
author_role |
author |
dc.contributor.author.fl_str_mv |
Telles, Marcio |
description |
Starting from the medium/form distinction, I expect to demonstrate that this is a key feature of German media theory and its main authors, like Kittler, Gumbrecht and others. From that distinction, other concepts that characterize the German approach are developed: externality, technological- medial a priori, corporality, presence and cultural techniques. My proposal is to turn German media theory upside down: if a given materiality is a heuristic tool that expresses a medium, my proposal is to treat German media theory as an exploratory probe that brings out a certain epistemology with theoretical tools, thus producing a specific kind of academic subjectivity.Keywords: epistemology, media studies, German media theory, materiality of communication, media archaeology. |
publishDate |
2016 |
dc.date.none.fl_str_mv |
2016-10-17 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://revistas.unisinos.br/index.php/versoereverso/article/view/ver.2017.31.78.01 10.4013/ver.2017.31.78.01 |
url |
https://revistas.unisinos.br/index.php/versoereverso/article/view/ver.2017.31.78.01 |
identifier_str_mv |
10.4013/ver.2017.31.78.01 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://revistas.unisinos.br/index.php/versoereverso/article/view/ver.2017.31.78.01/6251 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Verso e Reverso |
publisher.none.fl_str_mv |
Verso e Reverso |
dc.source.none.fl_str_mv |
Verso e Reverso; v. 31 n. 78 (2017); 173-181 1806-6925 reponame:Verso e Reverso (Online) instname:Universidade do Vale do Rio dos Sinos (UNISINOS) instacron:UNISINOS |
instname_str |
Universidade do Vale do Rio dos Sinos (UNISINOS) |
instacron_str |
UNISINOS |
institution |
UNISINOS |
reponame_str |
Verso e Reverso (Online) |
collection |
Verso e Reverso (Online) |
repository.name.fl_str_mv |
Verso e Reverso (Online) - Universidade do Vale do Rio dos Sinos (UNISINOS) |
repository.mail.fl_str_mv |
periodicos@unisinos.br||bmarocco@unisinos.br |
_version_ |
1800219585781170176 |