Masculinity (in) magazine: appropriations, negotiations and resistance among readers of Men’s Health

Detalhes bibliográficos
Autor(a) principal: dos Santos, Filipe Bordinhão
Data de Publicação: 2012
Outros Autores: de Oliveira-Cruz, Milena Carvalho Bezerra Freire
Tipo de documento: Artigo
Idioma: por
Título da fonte: Verso e Reverso (Online)
Texto Completo: https://revistas.unisinos.br/index.php/versoereverso/article/view/ver.2012.26.61.04
Resumo: This article analyzes the process of identity construction male readers from the appropriation of representations on masculinity at the Men’sHealth magazine. Then, was realized study of reception with six assiduous readers of the magazine. Were applied in-depth interviews, structured from categories that correspond to the contemporary construction of masculinity (beauty/sexuality, consumption,work and family). It tried to be noted different forms of appropriation and resistance to this discourse hegemonic masculinity on the construction of identity of these individuals. In conclusion, it was noticed that the media still takes on the rolein identity formation of their receptors –which, intime, ranging from upgrading the standard of masculinity of the “new man” to the maintenance of traditional values.
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spelling Masculinity (in) magazine: appropriations, negotiations and resistance among readers of Men’s HealthMasculinidade (em) revista: apropriações, negociações e resistências entre leitores da Men’s HealthThis article analyzes the process of identity construction male readers from the appropriation of representations on masculinity at the Men’sHealth magazine. Then, was realized study of reception with six assiduous readers of the magazine. Were applied in-depth interviews, structured from categories that correspond to the contemporary construction of masculinity (beauty/sexuality, consumption,work and family). It tried to be noted different forms of appropriation and resistance to this discourse hegemonic masculinity on the construction of identity of these individuals. In conclusion, it was noticed that the media still takes on the rolein identity formation of their receptors –which, intime, ranging from upgrading the standard of masculinity of the “new man” to the maintenance of traditional values.O presente artigo analisa o processo de construção da identidade masculina de leitores apartir da apropriação de representações sobre masculinidade apresentadas na revista Men’s Health. Para isso, foi realizado um estudo de recepção com seis leitores assíduos da revista. Foram aplicadas entrevistas em profundidade, estruturadas a partir de categorias que correspondem à construção da masculinidade contemporânea (estética/sexualidade, consumo, trabalho e família). Procurou-se perceber as diferentes formas de apropriação e resistência a este discurso hegemônico sobre a masculinidade na construção da identidade destes indivíduos. Como conclusão, percebeu-se que a mídia ainda assume papel preponderante na formação identitária de seus receptores – que, por sua vez, oscila desde a atualização do padrão de masculinidade do “novo homem”, até a manutenção de valores tradicionais.Verso e Reverso2012-02-12info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistas.unisinos.br/index.php/versoereverso/article/view/ver.2012.26.61.0410.4013/ver.2012.26.61.04Verso e Reverso; v. 26 n. 61: Ano XXVI - 2012/1; 34-451806-6925reponame:Verso e Reverso (Online)instname:Universidade do Vale do Rio dos Sinos (UNISINOS)instacron:UNISINOSporhttps://revistas.unisinos.br/index.php/versoereverso/article/view/ver.2012.26.61.04/735dos Santos, Filipe Bordinhãode Oliveira-Cruz, Milena Carvalho Bezerra Freireinfo:eu-repo/semantics/openAccess2013-01-16T14:08:20Zoai:ojs2.revistas.unisinos.br:article/1375Revistahttp://revistas.unisinos.br/index.php/versoereversoPRIhttp://revistas.unisinos.br/index.php/versoereverso/oaiperiodicos@unisinos.br||bmarocco@unisinos.br1806-69250103-1414opendoar:2013-01-16T14:08:20Verso e Reverso (Online) - Universidade do Vale do Rio dos Sinos (UNISINOS)false
dc.title.none.fl_str_mv Masculinity (in) magazine: appropriations, negotiations and resistance among readers of Men’s Health
Masculinidade (em) revista: apropriações, negociações e resistências entre leitores da Men’s Health
title Masculinity (in) magazine: appropriations, negotiations and resistance among readers of Men’s Health
spellingShingle Masculinity (in) magazine: appropriations, negotiations and resistance among readers of Men’s Health
dos Santos, Filipe Bordinhão
title_short Masculinity (in) magazine: appropriations, negotiations and resistance among readers of Men’s Health
title_full Masculinity (in) magazine: appropriations, negotiations and resistance among readers of Men’s Health
title_fullStr Masculinity (in) magazine: appropriations, negotiations and resistance among readers of Men’s Health
title_full_unstemmed Masculinity (in) magazine: appropriations, negotiations and resistance among readers of Men’s Health
title_sort Masculinity (in) magazine: appropriations, negotiations and resistance among readers of Men’s Health
author dos Santos, Filipe Bordinhão
author_facet dos Santos, Filipe Bordinhão
de Oliveira-Cruz, Milena Carvalho Bezerra Freire
author_role author
author2 de Oliveira-Cruz, Milena Carvalho Bezerra Freire
author2_role author
dc.contributor.author.fl_str_mv dos Santos, Filipe Bordinhão
de Oliveira-Cruz, Milena Carvalho Bezerra Freire
description This article analyzes the process of identity construction male readers from the appropriation of representations on masculinity at the Men’sHealth magazine. Then, was realized study of reception with six assiduous readers of the magazine. Were applied in-depth interviews, structured from categories that correspond to the contemporary construction of masculinity (beauty/sexuality, consumption,work and family). It tried to be noted different forms of appropriation and resistance to this discourse hegemonic masculinity on the construction of identity of these individuals. In conclusion, it was noticed that the media still takes on the rolein identity formation of their receptors –which, intime, ranging from upgrading the standard of masculinity of the “new man” to the maintenance of traditional values.
publishDate 2012
dc.date.none.fl_str_mv 2012-02-12
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistas.unisinos.br/index.php/versoereverso/article/view/ver.2012.26.61.04
10.4013/ver.2012.26.61.04
url https://revistas.unisinos.br/index.php/versoereverso/article/view/ver.2012.26.61.04
identifier_str_mv 10.4013/ver.2012.26.61.04
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistas.unisinos.br/index.php/versoereverso/article/view/ver.2012.26.61.04/735
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Verso e Reverso
publisher.none.fl_str_mv Verso e Reverso
dc.source.none.fl_str_mv Verso e Reverso; v. 26 n. 61: Ano XXVI - 2012/1; 34-45
1806-6925
reponame:Verso e Reverso (Online)
instname:Universidade do Vale do Rio dos Sinos (UNISINOS)
instacron:UNISINOS
instname_str Universidade do Vale do Rio dos Sinos (UNISINOS)
instacron_str UNISINOS
institution UNISINOS
reponame_str Verso e Reverso (Online)
collection Verso e Reverso (Online)
repository.name.fl_str_mv Verso e Reverso (Online) - Universidade do Vale do Rio dos Sinos (UNISINOS)
repository.mail.fl_str_mv periodicos@unisinos.br||bmarocco@unisinos.br
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