A STUDY ON ORGANIZATIONAL COGNITION MAPPING TECHNIQUES: SOCIAL REPRESENTATIONS VERSUS SELF Q

• Autor(a) principal: de Souza, Lasier Gorziza
• Data de Publicação: 2014
• Outros Autores: Mendina, Heitor José Cademartori, Milan, Gabriel Sperandio, Bitencourt, Claudia Cristina
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista Eletrônica de Estratégia e Negócios
• Texto Completo: https://portaldeperiodicos.animaeducacao.com.br/index.php/EeN/article/view/1750
• topic: Social Representations Theory; Self Q; Causal mapping; Cognitive Psychology; Organizational cognition.; Teoría de las Representaciones Sociales; Self Q; Mapas causales; Psicología cognitiva; Cognición organizacional.; Teoria das Representações Sociais; Self Q; Mapas causais; Psicologia cognitiva; Cognição organizacional.

This work aims to analyze, from the study developed by Nicolini (1999), two research methodologies addressed to the organizational cognition. Using the Social Representations Theory developed by Serge Moscovici, and Causal Mapping (Self Q), developed by Michael Bougon, it was applied a research in a food export industry, a meatpacking industry dedicated to slaughter of chickens, making possible the data collection for later analyze through both methods. Thus, two maps were constructed, one of them using a technique of social representations and other one with Self Q technical application. The results showed that characteristics captured by the two methods were similar and convergent, preserving the peculiarities of each method.