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• Autor(a) principal: Ramalho, Leonardo
• Data de Publicação: 2013
• Outros Autores: Soares, Fernando Porfirio, Araújo, Richard Medeiros
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista Eletrônica de Estratégia e Negócios
• Texto Completo: https://portaldeperiodicos.animaeducacao.com.br/index.php/EeN/article/view/1244
• topic: Opportunity. Entrepreneur. Market. Company; Oportunidade. Empreendedor. Mercado. Empresa.

This paper aims to describe the dimensions that characterize the opportunities for micro and small entrepreneurs of the Mossoró. The Entrepreneur is primarily responsible for identifying a favorable opportunity in the midst of business. Thus, it is necessary to study the change agent as an identifier of occasions ideal for the beginning of a project. The identification of a suitable opportunity is essential for the consolidation of a business in the market. The methodology is supported by a qualitative approach through a case study. The sample was selected randomly, where semi-structured interviews were conducted with various micro and small entrepreneurs in various business sectors. Among the main results, we have an innovative product that is important for the consolidation to the customer, the intimate relationship with the business is necessary for success. In addition, respondents also indicated that the affinity and knowledge in the area of ??operations are critical to the success of the venture. Therefore, we conclude that the ideal opportunity arises, from the perspective of micro and small entrepreneurs, as a moment in which innovation can be crucial to the success of the company