STRATEGIES AND COMPETITIVE CHALLENGES IN THE WINE CHAIN IN THE STATE OF PARANÁ

Detalhes bibliográficos
Autor(a) principal: Beque, Helen Caroline da Cunha
Data de Publicação: 2023
Outros Autores: Augusto, Cleiciele Albuquerque
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Eletrônica de Estratégia e Negócios
Texto Completo: https://portaldeperiodicos.animaeducacao.com.br/index.php/EeN/article/view/10526
Resumo: The purpose of this article is to understand how the competitive dynamics of table wine wineries in the state of Paraná occur. To this end, a qualitative research was carried out through semi-structured interviews with representatives of wineries and associations of viticulture in Paraná. From the results obtained, it was found that there is a high threat from new entrants and substitute products, while the threat from competitors is low, and the bargaining power of customers and suppliers is different, depending on the characteristics of each winery. The generic strategy used by the companies interviewed, according to the interviewees, is differentiation, and the challenges faced by wineries are linked to the relationship with suppliers, customer loyalty and threats to the maintenance of the vineyards. As a conclusion, it was found that the competitive dynamics of this sector is complex, composed of a respectful competition environment and with different challenges in a market that continues to expand.
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spelling STRATEGIES AND COMPETITIVE CHALLENGES IN THE WINE CHAIN IN THE STATE OF PARANÁESTRATEGIAS Y RETOS COMPETITIVOS EN LA CADENA DEL VINO DEL ESTADO DE PARANÁESTRATÉGIAS E DESAFIOS COMPETITIVOS NA CADEIA DE VINHOS NO ESTADO DO PARANÁEstratégiaVinho de MesaForças CompetitivasEstratégias Genéricasstrategytable winecompetitive forcesgeneric strategiesestratégiamesa de vinofuerzas competitivasestrategias genericasThe purpose of this article is to understand how the competitive dynamics of table wine wineries in the state of Paraná occur. To this end, a qualitative research was carried out through semi-structured interviews with representatives of wineries and associations of viticulture in Paraná. From the results obtained, it was found that there is a high threat from new entrants and substitute products, while the threat from competitors is low, and the bargaining power of customers and suppliers is different, depending on the characteristics of each winery. The generic strategy used by the companies interviewed, according to the interviewees, is differentiation, and the challenges faced by wineries are linked to the relationship with suppliers, customer loyalty and threats to the maintenance of the vineyards. As a conclusion, it was found that the competitive dynamics of this sector is complex, composed of a respectful competition environment and with different challenges in a market that continues to expand.El objetivo de este artículo es comprender cómo se da la dinámica competitiva de las bodegas de vino de mesa en el estado de Paraná. Para ello, se realizó una investigación cualitativa a través de entrevistas semiestructuradas con representantes de bodegas y asociaciones de vitivinícolas de Paraná. A partir de los resultados obtenidos, se encontró que existe una alta amenaza de nuevos entrantes y productos sustitutos, mientras que la amenaza de los competidores es baja y el poder de negociación de clientes y proveedores es diferente, dependiendo de las características de cada bodega. La estrategia genérica utilizada por las empresas entrevistadas, según los entrevistados, es la diferenciación, y los retos a los que se enfrentan las bodegas están vinculados a la relación con los proveedores, la fidelización de los clientes y las amenazas al mantenimiento de los viñedos. Como conclusión, se encontró que la dinámica competitiva de este sector es compleja, compuesta por un entorno competitivo respetuoso y con diferentes desafíos en un mercado que sigue en expansión.O objetivo deste artigo é compreender como se dá a dinâmica competitiva das vinícolas de vinhos de mesa no estado do Paraná. Para tanto, foi realizada uma pesquisa qualitativa através de entrevistas semiestruturadas com representantes de vinícolas e de associações de vitivinicultura paranaenses. A partir dos resultados obtidos, constatou-se que há uma alta ameaça de novos entrantes e de produtos substitutos, enquanto a ameaça de concorrentes é baixa, e o poder de barganha dos clientes e dos fornecedores é diferente, a depender das características de cada vinícola. A estratégia genérica utilizada pelas empresas entrevistadas, segundo os entrevistados, é a diferenciação, sendo que os desafios enfrentados pelas vinícolas estão ligados ao relacionamento com fornecedores, fidelização dos clientes e ameaças na manutenção dos vinhedos. Como conclusão, constatou-se que a dinâmica competitiva deste setor é complexa, composta por um ambiente de competição respeitoso e com desafios diversos em um mercado que segue em expansão.Universidade do Sul de Santa Catarina2023-04-05info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://portaldeperiodicos.animaeducacao.com.br/index.php/EeN/article/view/1052610.59306/reen.v15e2202291-116Revista Eletrônica de Estratégia & Negócios; v. 15 n. 2 (2022); 91-1161984-33721984-3372reponame:Revista Eletrônica de Estratégia e Negóciosinstname:Universidade do Sul de SC (UNISUL)instacron:UNISULporhttps://portaldeperiodicos.animaeducacao.com.br/index.php/EeN/article/view/10526/12374Copyright (c) 2023 Revista Eletrônica de Estratégia & Negócioshttp://creativecommons.org/licenses/by-nc-nd/4.0info:eu-repo/semantics/openAccessBeque, Helen Caroline da CunhaAugusto, Cleiciele Albuquerque2023-04-05T23:43:35Zoai:portaldeperiodicos.animaeducacao.com.br:article/10526Revistahttps://portaldeperiodicos.animaeducacao.com.br/index.php/EeNPRIhttps://portaldeperiodicos.animaeducacao.com.br/index.php/EeN/oaiterezinha.angeloni@unisul.br||ademar.unisul@gmail.com1984-33721984-3372opendoar:2023-04-05T23:43:35Revista Eletrônica de Estratégia e Negócios - Universidade do Sul de SC (UNISUL)false
dc.title.none.fl_str_mv STRATEGIES AND COMPETITIVE CHALLENGES IN THE WINE CHAIN IN THE STATE OF PARANÁ
ESTRATEGIAS Y RETOS COMPETITIVOS EN LA CADENA DEL VINO DEL ESTADO DE PARANÁ
ESTRATÉGIAS E DESAFIOS COMPETITIVOS NA CADEIA DE VINHOS NO ESTADO DO PARANÁ
title STRATEGIES AND COMPETITIVE CHALLENGES IN THE WINE CHAIN IN THE STATE OF PARANÁ
spellingShingle STRATEGIES AND COMPETITIVE CHALLENGES IN THE WINE CHAIN IN THE STATE OF PARANÁ
Beque, Helen Caroline da Cunha
Estratégia
Vinho de Mesa
Forças Competitivas
Estratégias Genéricas
strategy
table wine
competitive forces
generic strategies
estratégia
mesa de vino
fuerzas competitivas
estrategias genericas
title_short STRATEGIES AND COMPETITIVE CHALLENGES IN THE WINE CHAIN IN THE STATE OF PARANÁ
title_full STRATEGIES AND COMPETITIVE CHALLENGES IN THE WINE CHAIN IN THE STATE OF PARANÁ
title_fullStr STRATEGIES AND COMPETITIVE CHALLENGES IN THE WINE CHAIN IN THE STATE OF PARANÁ
title_full_unstemmed STRATEGIES AND COMPETITIVE CHALLENGES IN THE WINE CHAIN IN THE STATE OF PARANÁ
title_sort STRATEGIES AND COMPETITIVE CHALLENGES IN THE WINE CHAIN IN THE STATE OF PARANÁ
author Beque, Helen Caroline da Cunha
author_facet Beque, Helen Caroline da Cunha
Augusto, Cleiciele Albuquerque
author_role author
author2 Augusto, Cleiciele Albuquerque
author2_role author
dc.contributor.author.fl_str_mv Beque, Helen Caroline da Cunha
Augusto, Cleiciele Albuquerque
dc.subject.por.fl_str_mv Estratégia
Vinho de Mesa
Forças Competitivas
Estratégias Genéricas
strategy
table wine
competitive forces
generic strategies
estratégia
mesa de vino
fuerzas competitivas
estrategias genericas
topic Estratégia
Vinho de Mesa
Forças Competitivas
Estratégias Genéricas
strategy
table wine
competitive forces
generic strategies
estratégia
mesa de vino
fuerzas competitivas
estrategias genericas
description The purpose of this article is to understand how the competitive dynamics of table wine wineries in the state of Paraná occur. To this end, a qualitative research was carried out through semi-structured interviews with representatives of wineries and associations of viticulture in Paraná. From the results obtained, it was found that there is a high threat from new entrants and substitute products, while the threat from competitors is low, and the bargaining power of customers and suppliers is different, depending on the characteristics of each winery. The generic strategy used by the companies interviewed, according to the interviewees, is differentiation, and the challenges faced by wineries are linked to the relationship with suppliers, customer loyalty and threats to the maintenance of the vineyards. As a conclusion, it was found that the competitive dynamics of this sector is complex, composed of a respectful competition environment and with different challenges in a market that continues to expand.
publishDate 2023
dc.date.none.fl_str_mv 2023-04-05
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://portaldeperiodicos.animaeducacao.com.br/index.php/EeN/article/view/10526
10.59306/reen.v15e2202291-116
url https://portaldeperiodicos.animaeducacao.com.br/index.php/EeN/article/view/10526
identifier_str_mv 10.59306/reen.v15e2202291-116
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://portaldeperiodicos.animaeducacao.com.br/index.php/EeN/article/view/10526/12374
dc.rights.driver.fl_str_mv Copyright (c) 2023 Revista Eletrônica de Estratégia & Negócios
http://creativecommons.org/licenses/by-nc-nd/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2023 Revista Eletrônica de Estratégia & Negócios
http://creativecommons.org/licenses/by-nc-nd/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade do Sul de Santa Catarina
publisher.none.fl_str_mv Universidade do Sul de Santa Catarina
dc.source.none.fl_str_mv Revista Eletrônica de Estratégia & Negócios; v. 15 n. 2 (2022); 91-116
1984-3372
1984-3372
reponame:Revista Eletrônica de Estratégia e Negócios
instname:Universidade do Sul de SC (UNISUL)
instacron:UNISUL
instname_str Universidade do Sul de SC (UNISUL)
instacron_str UNISUL
institution UNISUL
reponame_str Revista Eletrônica de Estratégia e Negócios
collection Revista Eletrônica de Estratégia e Negócios
repository.name.fl_str_mv Revista Eletrônica de Estratégia e Negócios - Universidade do Sul de SC (UNISUL)
repository.mail.fl_str_mv terezinha.angeloni@unisul.br||ademar.unisul@gmail.com
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