Influence in the shoppingprocess inside the supermarket: an exploratory study with retiredcustomers

Detalhes bibliográficos
Autor(a) principal: Abdalla, Márcio Moutinho
Data de Publicação: 2013
Outros Autores: Pena, Henrique Lourenço
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Eletrônica de Estratégia e Negócios
Texto Completo: https://portaldeperiodicos.animaeducacao.com.br/index.php/EeN/article/view/1918
Resumo: With changes in the global market Brazil in recent years, mainly supermarkets, consumer behavior have undergone some changes. By increasing the purchasing power of the elderly, supermarkets identified the need to meet the specific desires, especially from this consumer group. Hence, this study aims to explore the categories of influence on the shopping process in supermarket, under the gaze of retirees’ consumers. To achieve the goal, we chose to collect information through focus groups. The opinions expressed by retirees were analyzed through content analysis, taking into account categories previously observed in the literature, besides emerging categories. As a result, it was observed that although price and location are relevant factors, they are not characterize as determinants of choice any more. Apparently, satisfaction is directed for care and quality services from each sector. This consumer group is distinguished by willingness to live new shopping experiences.
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spelling Influence in the shoppingprocess inside the supermarket: an exploratory study with retiredcustomersInfluência no processo de compras em supermercados: um estudo exploratório com clientes aposentadosConsumer behaviorSeniorsRetailFocus group.Comportamento consumidorTerceira idadeVarejoGrupo focal.With changes in the global market Brazil in recent years, mainly supermarkets, consumer behavior have undergone some changes. By increasing the purchasing power of the elderly, supermarkets identified the need to meet the specific desires, especially from this consumer group. Hence, this study aims to explore the categories of influence on the shopping process in supermarket, under the gaze of retirees’ consumers. To achieve the goal, we chose to collect information through focus groups. The opinions expressed by retirees were analyzed through content analysis, taking into account categories previously observed in the literature, besides emerging categories. As a result, it was observed that although price and location are relevant factors, they are not characterize as determinants of choice any more. Apparently, satisfaction is directed for care and quality services from each sector. This consumer group is distinguished by willingness to live new shopping experiences.Com as mudanças no mercado globalizado brasileiro nos últimos anos, principalmente de supermercados, o comportamento do consumidor veio sofrendo algumas alterações. Mediante o incremento no poder de compra da terceira idade, supermercados identificaram a necessidade de atender, em especial, aos desejos específicos deste grupo de consumidores. Assim, este estudo tem, como objetivo, explorar as categorias de influência no processo de compra em supermercado sob o olhar de clientes aposentados. Para a consecução do objetivo, optou-se pela coleta de informações por meio de grupos focais. As opiniões apresentadas pelos aposentados foram analisadas através de análise de conteúdo, levando-se em consideração categorias previamente observadas na literatura, além de categorias emergentes. Como resultado, observou-se que, embora preço e localização sejam elementos relevantes, não se caracterizam mais como fatores determinantes de escolha. Aparentemente, a satisfação está direcionada ao atendimento e à qualidade dos serviços de cada setor. Este grupo de consumidores destaca-se pela disposição em vivenciar novas experiências de compra.Universidade do Sul de Santa Catarina2013-12-20info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://portaldeperiodicos.animaeducacao.com.br/index.php/EeN/article/view/191810.19177/reen.v6e32013182-211Revista Eletrônica de Estratégia & Negócios; v. 6 n. 3 (2013); 182-2111984-33721984-3372reponame:Revista Eletrônica de Estratégia e Negóciosinstname:Universidade do Sul de SC (UNISUL)instacron:UNISULporhttps://portaldeperiodicos.animaeducacao.com.br/index.php/EeN/article/view/1918/1382Abdalla, Márcio MoutinhoPena, Henrique Lourençoinfo:eu-repo/semantics/openAccess2013-12-20T21:53:39Zoai:portaldeperiodicos.animaeducacao.com.br:article/1918Revistahttps://portaldeperiodicos.animaeducacao.com.br/index.php/EeNPRIhttps://portaldeperiodicos.animaeducacao.com.br/index.php/EeN/oaiterezinha.angeloni@unisul.br||ademar.unisul@gmail.com1984-33721984-3372opendoar:2022-11-08T11:08:26.006148Revista Eletrônica de Estratégia e Negócios - Universidade do Sul de SC (UNISUL)false
dc.title.none.fl_str_mv Influence in the shoppingprocess inside the supermarket: an exploratory study with retiredcustomers
Influência no processo de compras em supermercados: um estudo exploratório com clientes aposentados
title Influence in the shoppingprocess inside the supermarket: an exploratory study with retiredcustomers
spellingShingle Influence in the shoppingprocess inside the supermarket: an exploratory study with retiredcustomers
Abdalla, Márcio Moutinho
Consumer behavior
Seniors
Retail
Focus group.
Comportamento consumidor
Terceira idade
Varejo
Grupo focal.
title_short Influence in the shoppingprocess inside the supermarket: an exploratory study with retiredcustomers
title_full Influence in the shoppingprocess inside the supermarket: an exploratory study with retiredcustomers
title_fullStr Influence in the shoppingprocess inside the supermarket: an exploratory study with retiredcustomers
title_full_unstemmed Influence in the shoppingprocess inside the supermarket: an exploratory study with retiredcustomers
title_sort Influence in the shoppingprocess inside the supermarket: an exploratory study with retiredcustomers
author Abdalla, Márcio Moutinho
author_facet Abdalla, Márcio Moutinho
Pena, Henrique Lourenço
author_role author
author2 Pena, Henrique Lourenço
author2_role author
dc.contributor.author.fl_str_mv Abdalla, Márcio Moutinho
Pena, Henrique Lourenço
dc.subject.por.fl_str_mv Consumer behavior
Seniors
Retail
Focus group.
Comportamento consumidor
Terceira idade
Varejo
Grupo focal.
topic Consumer behavior
Seniors
Retail
Focus group.
Comportamento consumidor
Terceira idade
Varejo
Grupo focal.
description With changes in the global market Brazil in recent years, mainly supermarkets, consumer behavior have undergone some changes. By increasing the purchasing power of the elderly, supermarkets identified the need to meet the specific desires, especially from this consumer group. Hence, this study aims to explore the categories of influence on the shopping process in supermarket, under the gaze of retirees’ consumers. To achieve the goal, we chose to collect information through focus groups. The opinions expressed by retirees were analyzed through content analysis, taking into account categories previously observed in the literature, besides emerging categories. As a result, it was observed that although price and location are relevant factors, they are not characterize as determinants of choice any more. Apparently, satisfaction is directed for care and quality services from each sector. This consumer group is distinguished by willingness to live new shopping experiences.
publishDate 2013
dc.date.none.fl_str_mv 2013-12-20
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://portaldeperiodicos.animaeducacao.com.br/index.php/EeN/article/view/1918
10.19177/reen.v6e32013182-211
url https://portaldeperiodicos.animaeducacao.com.br/index.php/EeN/article/view/1918
identifier_str_mv 10.19177/reen.v6e32013182-211
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://portaldeperiodicos.animaeducacao.com.br/index.php/EeN/article/view/1918/1382
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade do Sul de Santa Catarina
publisher.none.fl_str_mv Universidade do Sul de Santa Catarina
dc.source.none.fl_str_mv Revista Eletrônica de Estratégia & Negócios; v. 6 n. 3 (2013); 182-211
1984-3372
1984-3372
reponame:Revista Eletrônica de Estratégia e Negócios
instname:Universidade do Sul de SC (UNISUL)
instacron:UNISUL
instname_str Universidade do Sul de SC (UNISUL)
instacron_str UNISUL
institution UNISUL
reponame_str Revista Eletrônica de Estratégia e Negócios
collection Revista Eletrônica de Estratégia e Negócios
repository.name.fl_str_mv Revista Eletrônica de Estratégia e Negócios - Universidade do Sul de SC (UNISUL)
repository.mail.fl_str_mv terezinha.angeloni@unisul.br||ademar.unisul@gmail.com
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