Analysis of strategy by perspective ofinstitutionalandstructuration theories

• Autor(a) principal: Jacometti, Márcio
• Data de Publicação: 2013
• Outros Autores: Sanches, Marystela Assis Baratter, Gonçalves, Sandro Aparecido
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista Eletrônica de Estratégia e Negócios
• Texto Completo: https://portaldeperiodicos.animaeducacao.com.br/index.php/EeN/article/view/1916
• topic: Structuration of the strategy; Strategyas practice; Institutionalization of the strategy.; Estruturação da estratégia; Estratégia como prática; Institucionalização da estratégia.

This essay aims to examine, from the perspective of institutional and structuration theories, three schools of strategy defined in the book “Strategy Safari”, by Mintzberg, Ahlstrand e Lampel (2000), and propose an alternative to investigate the construct strategy. The criteria used to select three among ten schools handled by the work took into account aspects aligned with organizational institutionalism. The first school analyzed was the entrepreneur school, which focuses on social actor, once it is admitted that he is able to affect the structure. Next, it was analyzed the position school that considers generic strategies to be implemented by organizations. Finally, to view the inter-subjective dimension, the cognitive school was analyzed because addresses the mental processes collectivized to set strategic action. From the definition of this theoretical framework, this paper presents a new model to explain the formation of strategy from institutional and structural perspective, which is the main result of the work. The challengeis conducting empirical studies that describe this process from case studies that seek to explain the structureof strategyas a social practice at micro level of analysis.