Do consumers care about ethics? A cross-cultural study
Autor(a) principal: | |
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Data de Publicação: | 2010 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista Eletrônica de Estratégia e Negócios |
Texto Completo: | https://portaldeperiodicos.animaeducacao.com.br/index.php/EeN/article/view/61 |
Resumo: | Discussion towards an understanding about ethical and social responsible corporate behaviours has increased over last two decades. Both marketers and academicians emphasize the interest of the topic. Developed research has been focusing the understanding of a few organizational practices, but consumer’s dyad of the problem calls for further investigation. This work presents some of the main theoretical contributions about consumer ethics, emphasizing the way how purchase attitude may be influenced by consumers’ perceptions about firms’ behaviour. The study aims to fill two important gaps in the burgeoning literature on marketing ethics: by looking at the consumer side of the marketing exchange dyad, and comparing consumer perspectives on ethics across cultures. As such, levels of consumer ethical awareness and expectations, and their impact on purchasing behaviours are measured in the contexts of Portugal and Cape Verde, one of its former colonies in Africa. Both qualitative and quantitative analyses were developed. |
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Do consumers care about ethics? A cross-cultural studyOrganizational ethicsSocial responsibilityConsumer behaviorPortugal and Cape VerdeDiscussion towards an understanding about ethical and social responsible corporate behaviours has increased over last two decades. Both marketers and academicians emphasize the interest of the topic. Developed research has been focusing the understanding of a few organizational practices, but consumer’s dyad of the problem calls for further investigation. This work presents some of the main theoretical contributions about consumer ethics, emphasizing the way how purchase attitude may be influenced by consumers’ perceptions about firms’ behaviour. The study aims to fill two important gaps in the burgeoning literature on marketing ethics: by looking at the consumer side of the marketing exchange dyad, and comparing consumer perspectives on ethics across cultures. As such, levels of consumer ethical awareness and expectations, and their impact on purchasing behaviours are measured in the contexts of Portugal and Cape Verde, one of its former colonies in Africa. Both qualitative and quantitative analyses were developed.Universidade do Sul de Santa Catarina2010-08-25info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://portaldeperiodicos.animaeducacao.com.br/index.php/EeN/article/view/6110.19177/reen.v2e2200952-76Revista Eletrônica de Estratégia & Negócios; v. 2 n. 2 (2009); 52-761984-33721984-3372reponame:Revista Eletrônica de Estratégia e Negóciosinstname:Universidade do Sul de SC (UNISUL)instacron:UNISULporhttps://portaldeperiodicos.animaeducacao.com.br/index.php/EeN/article/view/61/61Malheiro, AlexandraJalali, Marjan SaraFarhangmehr, Minooinfo:eu-repo/semantics/openAccess2016-07-11T18:39:10Zoai:portaldeperiodicos.animaeducacao.com.br:article/61Revistahttps://portaldeperiodicos.animaeducacao.com.br/index.php/EeNPRIhttps://portaldeperiodicos.animaeducacao.com.br/index.php/EeN/oaiterezinha.angeloni@unisul.br||ademar.unisul@gmail.com1984-33721984-3372opendoar:2022-11-08T11:08:20.229072Revista Eletrônica de Estratégia e Negócios - Universidade do Sul de SC (UNISUL)false |
dc.title.none.fl_str_mv |
Do consumers care about ethics? A cross-cultural study |
title |
Do consumers care about ethics? A cross-cultural study |
spellingShingle |
Do consumers care about ethics? A cross-cultural study Malheiro, Alexandra Organizational ethics Social responsibility Consumer behavior Portugal and Cape Verde |
title_short |
Do consumers care about ethics? A cross-cultural study |
title_full |
Do consumers care about ethics? A cross-cultural study |
title_fullStr |
Do consumers care about ethics? A cross-cultural study |
title_full_unstemmed |
Do consumers care about ethics? A cross-cultural study |
title_sort |
Do consumers care about ethics? A cross-cultural study |
author |
Malheiro, Alexandra |
author_facet |
Malheiro, Alexandra Jalali, Marjan Sara Farhangmehr, Minoo |
author_role |
author |
author2 |
Jalali, Marjan Sara Farhangmehr, Minoo |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Malheiro, Alexandra Jalali, Marjan Sara Farhangmehr, Minoo |
dc.subject.por.fl_str_mv |
Organizational ethics Social responsibility Consumer behavior Portugal and Cape Verde |
topic |
Organizational ethics Social responsibility Consumer behavior Portugal and Cape Verde |
description |
Discussion towards an understanding about ethical and social responsible corporate behaviours has increased over last two decades. Both marketers and academicians emphasize the interest of the topic. Developed research has been focusing the understanding of a few organizational practices, but consumer’s dyad of the problem calls for further investigation. This work presents some of the main theoretical contributions about consumer ethics, emphasizing the way how purchase attitude may be influenced by consumers’ perceptions about firms’ behaviour. The study aims to fill two important gaps in the burgeoning literature on marketing ethics: by looking at the consumer side of the marketing exchange dyad, and comparing consumer perspectives on ethics across cultures. As such, levels of consumer ethical awareness and expectations, and their impact on purchasing behaviours are measured in the contexts of Portugal and Cape Verde, one of its former colonies in Africa. Both qualitative and quantitative analyses were developed. |
publishDate |
2010 |
dc.date.none.fl_str_mv |
2010-08-25 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://portaldeperiodicos.animaeducacao.com.br/index.php/EeN/article/view/61 10.19177/reen.v2e2200952-76 |
url |
https://portaldeperiodicos.animaeducacao.com.br/index.php/EeN/article/view/61 |
identifier_str_mv |
10.19177/reen.v2e2200952-76 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://portaldeperiodicos.animaeducacao.com.br/index.php/EeN/article/view/61/61 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade do Sul de Santa Catarina |
publisher.none.fl_str_mv |
Universidade do Sul de Santa Catarina |
dc.source.none.fl_str_mv |
Revista Eletrônica de Estratégia & Negócios; v. 2 n. 2 (2009); 52-76 1984-3372 1984-3372 reponame:Revista Eletrônica de Estratégia e Negócios instname:Universidade do Sul de SC (UNISUL) instacron:UNISUL |
instname_str |
Universidade do Sul de SC (UNISUL) |
instacron_str |
UNISUL |
institution |
UNISUL |
reponame_str |
Revista Eletrônica de Estratégia e Negócios |
collection |
Revista Eletrônica de Estratégia e Negócios |
repository.name.fl_str_mv |
Revista Eletrônica de Estratégia e Negócios - Universidade do Sul de SC (UNISUL) |
repository.mail.fl_str_mv |
terezinha.angeloni@unisul.br||ademar.unisul@gmail.com |
_version_ |
1800220656598515712 |