Ethics and cultural barriers to communication: Net frontiers of the organization in the digital age

• Autor(a) principal: Ortiz, Felipe Chibás
• Data de Publicação: 2016
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista ENIAC pesquisa
• Texto Completo: http://ojs.eniac.com.br/index.php/EniacPesquisa/article/view/353
• topic: Cultural Barriers to Communication; Digital Ethics; Social responsibility; Consumer behavior; Innovation; Digital marketing; Barreiras Culturais à Comunicação; Ética Digital; Responsabilidade social; Comportamento do Consumidor; Inovação; Marketing Digital.

This article describes synthetically the importance of ethics since the dawn of humanity to the present times, making emphasis on its importance for management. It presents the concept of cyberculture in the context of contemporary organizations, as well as various definitions of ethics, discussing the affective and intuitive aspects of it and not only rational. It shows the importance of Cultural Barriers to Communication to diagnose the existence of an ethical organizational environment. This study aimed to look at how to manifest some of the various relationships between ethics and Cultural Barriers to Communication in today's digital ecosystem, and to describe some of the contemporary organizational behavior on the Internet considered ethical and unethical through the analysis of cases. We conducted a qualitative theoretical research exploratory, using for this the literature, non-participant observation, as well as cases studies. It is noteworthy that to an ethical review at the present time it takes from a casuistic approach and not just a theoretical definition of ethics. The article tries to answer questions regarding how it manifests ethics in contemporary organizations that use profitable way the new communication technologies and some of them persist Cultural Barriers to Communication, described before in the physical world. The findings indicate that the advent of new communication technologies, is being built a new digital ethics, which involves new principles, rules and behaviors of society, organizations, employees and customers. Diagnosis of Cultural Barriers to Communication helps to see this processThis article describes synthetically the importance of ethics since the dawn of humanity to the present times, making emphasis on its importance for management. It presents the concept of cyberculture in the context of contemporary organizations, as well as various definitions of ethics, discussing the affective and intuitive aspects of it and not only rational. It shows the importance of Cultural Barriers to Communication to diagnose the existence of an ethical organizational environment. This study aimed to look at how to manifest some of the various relationships between ethics and Cultural Barriers to Communication in today's digital ecosystem, and to describe some of the contemporary organizational behavior on the Internet considered ethical and unethical through the analysis of cases. We conducted a qualitative theoretical research exploratory, using for this the literature, non-participant observation, as well as cases studies. It is noteworthy that to an ethical review at the present time it takes from a casuistic approach and not just a theoretical definition of ethics. The article tries to answer questions regarding how it manifests ethics in contemporary organizations that use profitable way the new communication technologies and some of them persist Cultural Barriers to Communication, described before in the physical world. The findings indicate that the advent of new communication technologies, is being built a new digital ethics, which involves new principles, rules and behaviors of society, organizations, employees and customers. Diagnosis of Cultural Barriers to Communication helps to see this process