The innovative activity in industries of Santa Maria/RS: a multicase study

Detalhes bibliográficos
Autor(a) principal: Bichueti, Roberto Schoproni
Data de Publicação: 2013
Outros Autores: da Rosa, Luciana Aparecida Barbieri, Grohmann, Márcia Zampieri, Gomes, Clandia Maffini, Kneipp, Jordana Marques
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Eletrônica de Estratégia e Negócios
Texto Completo: https://portaldeperiodicos.animaeducacao.com.br/index.php/EeN/article/view/1155
Resumo: This study aims at identifying the innovative maturity in industries sited in the industrial district of Santa Maria/RS, Brazil. To this end, was developed a descriptive research, qualitative approach, through a multi-case study. It was used the framework proposed by Sawhney, Wolcott and Arroniz (2006), called the Innovation Radar, which addresses the opportunities for innovation in twelve dimensions: Offerings, platform, solutions, costumers, costumer experience, value capture, process, organization, supply chain, presence, networking and brand. It was identified the presence of innovative practices in all dimensions proposed in the conceptual model, and it was possible to see how is the development of such activities in each of the companies studied. Moreover, it was verified the importance of innovation to these industries and the difficulties they face in this process.
id UNISUL-1_a67b6f597a42a635f16300c1284ca51d
oai_identifier_str oai:portaldeperiodicos.animaeducacao.com.br:article/1155
network_acronym_str UNISUL-1
network_name_str Revista Eletrônica de Estratégia e Negócios
repository_id_str
spelling The innovative activity in industries of Santa Maria/RS: a multicase studyA atividade inovadora em indústrias de Santa Maria/RS: um estudo multicasosInnovation. Industry. Innovative MaturityInovação. Indústria. Maturidade InovadoraThis study aims at identifying the innovative maturity in industries sited in the industrial district of Santa Maria/RS, Brazil. To this end, was developed a descriptive research, qualitative approach, through a multi-case study. It was used the framework proposed by Sawhney, Wolcott and Arroniz (2006), called the Innovation Radar, which addresses the opportunities for innovation in twelve dimensions: Offerings, platform, solutions, costumers, costumer experience, value capture, process, organization, supply chain, presence, networking and brand. It was identified the presence of innovative practices in all dimensions proposed in the conceptual model, and it was possible to see how is the development of such activities in each of the companies studied. Moreover, it was verified the importance of innovation to these industries and the difficulties they face in this process.Este estudo tem como objetivo identificar a atividade inovadora em indústrias situadas no Distrito Industrial de Santa Maria/RS. Para tanto, desenvolveu-se uma pesquisa descritiva, de abordagem qualitativa, operacionalizada por um estudo de casos múltiplos. Utilizou-se o framework proposto por Sawhney, Wolcott e Arroniz (2006), denominado Radar da Inovação, que aborda as oportunidades de inovação em doze dimensões: oferta, plataforma, soluções, clientes, relacionamento com o cliente, captura de valor, processos, organização, cadeia de fornecimento, presença, networking e marca. Identificou-se a presença de práticas inovativas em todas as dimensões propostas no modelo conceitual, bem como foi possível perceber como se dá o desenvolvimento de tais atividades em cada uma das empresas estudadas. Além disto, evidenciou-se a importância da inovação para estas indústrias e as dificuldades por elas enfrentadas durante o processo. Universidade do Sul de Santa Catarina2013-08-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://portaldeperiodicos.animaeducacao.com.br/index.php/EeN/article/view/115510.19177/reen.v6e22013284-312Revista Eletrônica de Estratégia & Negócios; v. 6 n. 2 (2013); 284-3121984-33721984-3372reponame:Revista Eletrônica de Estratégia e Negóciosinstname:Universidade do Sul de SC (UNISUL)instacron:UNISULporhttps://portaldeperiodicos.animaeducacao.com.br/index.php/EeN/article/view/1155/1205Bichueti, Roberto Schopronida Rosa, Luciana Aparecida BarbieriGrohmann, Márcia ZampieriGomes, Clandia MaffiniKneipp, Jordana Marquesinfo:eu-repo/semantics/openAccess2016-07-07T16:10:28Zoai:portaldeperiodicos.animaeducacao.com.br:article/1155Revistahttps://portaldeperiodicos.animaeducacao.com.br/index.php/EeNPRIhttps://portaldeperiodicos.animaeducacao.com.br/index.php/EeN/oaiterezinha.angeloni@unisul.br||ademar.unisul@gmail.com1984-33721984-3372opendoar:2022-11-08T11:08:24.315381Revista Eletrônica de Estratégia e Negócios - Universidade do Sul de SC (UNISUL)false
dc.title.none.fl_str_mv The innovative activity in industries of Santa Maria/RS: a multicase study
A atividade inovadora em indústrias de Santa Maria/RS: um estudo multicasos
title The innovative activity in industries of Santa Maria/RS: a multicase study
spellingShingle The innovative activity in industries of Santa Maria/RS: a multicase study
Bichueti, Roberto Schoproni
Innovation. Industry. Innovative Maturity
Inovação. Indústria. Maturidade Inovadora
title_short The innovative activity in industries of Santa Maria/RS: a multicase study
title_full The innovative activity in industries of Santa Maria/RS: a multicase study
title_fullStr The innovative activity in industries of Santa Maria/RS: a multicase study
title_full_unstemmed The innovative activity in industries of Santa Maria/RS: a multicase study
title_sort The innovative activity in industries of Santa Maria/RS: a multicase study
author Bichueti, Roberto Schoproni
author_facet Bichueti, Roberto Schoproni
da Rosa, Luciana Aparecida Barbieri
Grohmann, Márcia Zampieri
Gomes, Clandia Maffini
Kneipp, Jordana Marques
author_role author
author2 da Rosa, Luciana Aparecida Barbieri
Grohmann, Márcia Zampieri
Gomes, Clandia Maffini
Kneipp, Jordana Marques
author2_role author
author
author
author
dc.contributor.author.fl_str_mv Bichueti, Roberto Schoproni
da Rosa, Luciana Aparecida Barbieri
Grohmann, Márcia Zampieri
Gomes, Clandia Maffini
Kneipp, Jordana Marques
dc.subject.por.fl_str_mv Innovation. Industry. Innovative Maturity
Inovação. Indústria. Maturidade Inovadora
topic Innovation. Industry. Innovative Maturity
Inovação. Indústria. Maturidade Inovadora
description This study aims at identifying the innovative maturity in industries sited in the industrial district of Santa Maria/RS, Brazil. To this end, was developed a descriptive research, qualitative approach, through a multi-case study. It was used the framework proposed by Sawhney, Wolcott and Arroniz (2006), called the Innovation Radar, which addresses the opportunities for innovation in twelve dimensions: Offerings, platform, solutions, costumers, costumer experience, value capture, process, organization, supply chain, presence, networking and brand. It was identified the presence of innovative practices in all dimensions proposed in the conceptual model, and it was possible to see how is the development of such activities in each of the companies studied. Moreover, it was verified the importance of innovation to these industries and the difficulties they face in this process.
publishDate 2013
dc.date.none.fl_str_mv 2013-08-30
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://portaldeperiodicos.animaeducacao.com.br/index.php/EeN/article/view/1155
10.19177/reen.v6e22013284-312
url https://portaldeperiodicos.animaeducacao.com.br/index.php/EeN/article/view/1155
identifier_str_mv 10.19177/reen.v6e22013284-312
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://portaldeperiodicos.animaeducacao.com.br/index.php/EeN/article/view/1155/1205
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade do Sul de Santa Catarina
publisher.none.fl_str_mv Universidade do Sul de Santa Catarina
dc.source.none.fl_str_mv Revista Eletrônica de Estratégia & Negócios; v. 6 n. 2 (2013); 284-312
1984-3372
1984-3372
reponame:Revista Eletrônica de Estratégia e Negócios
instname:Universidade do Sul de SC (UNISUL)
instacron:UNISUL
instname_str Universidade do Sul de SC (UNISUL)
instacron_str UNISUL
institution UNISUL
reponame_str Revista Eletrônica de Estratégia e Negócios
collection Revista Eletrônica de Estratégia e Negócios
repository.name.fl_str_mv Revista Eletrônica de Estratégia e Negócios - Universidade do Sul de SC (UNISUL)
repository.mail.fl_str_mv terezinha.angeloni@unisul.br||ademar.unisul@gmail.com
_version_ 1800220657142726656

Registros relacionados