Children's participation in Gloob brand’s transmedia content broadcasted during the Covid-19 pandemic: an analysis of the hashtag #GLOOBEMCASA

Detalhes bibliográficos
Autor(a) principal: Cavalcante, João Everton
Data de Publicação: 2023
Outros Autores: Sampaio, Inês Sílvia Vitorino
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Memorare
Texto Completo: https://portaldeperiodicos.animaeducacao.com.br/index.php/memorare_grupep/article/view/20218
Resumo: This article aims to investigate the transmedia content of the Gloob brand displayed via hashtag #GLOOBEMCASA, from the perspective of children's participation. This content circulated on its social networks in 2020, during the Covid-19 pandemic. For the matter, 21 videos on YouTube and 37 posts on Instagram were selected and analyzed, on the respective official Gloob profiles, related to the aforementioned hashtag. The analysis, from a qualitative nature, took into account the levels of participation present in the spectrum proposed by the International Association of Public Participation (IAP2, 2007). As a result, we verified the occurrence of participatory practices targeting the children in the audience, with the aim of informing them, consulting their opinions and involving them in activities and games during the programming; and collaborative practices carried out by the brand's children's cast. However, we identified access restrictions to certain productions, exclusive to television broadcasting and streaming platforms, reducing the scope of participation.
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spelling Children's participation in Gloob brand’s transmedia content broadcasted during the Covid-19 pandemic: an analysis of the hashtag #GLOOBEMCASAParticipação infantil nos conteúdos transmídia da marca Gloob veiculados durante a pandemia de Covid-19: uma análise da hashtag #GLOOBEMCASAChildren's participationTransmedia contentCovid-19 pandemicParticipação infantilConteúdo transmídiaPandemia de Covid-19This article aims to investigate the transmedia content of the Gloob brand displayed via hashtag #GLOOBEMCASA, from the perspective of children's participation. This content circulated on its social networks in 2020, during the Covid-19 pandemic. For the matter, 21 videos on YouTube and 37 posts on Instagram were selected and analyzed, on the respective official Gloob profiles, related to the aforementioned hashtag. The analysis, from a qualitative nature, took into account the levels of participation present in the spectrum proposed by the International Association of Public Participation (IAP2, 2007). As a result, we verified the occurrence of participatory practices targeting the children in the audience, with the aim of informing them, consulting their opinions and involving them in activities and games during the programming; and collaborative practices carried out by the brand's children's cast. However, we identified access restrictions to certain productions, exclusive to television broadcasting and streaming platforms, reducing the scope of participation.Este artigo se propõe a investigar os conteúdos transmídia da marca Gloob exibidos via hashtag #GLOOBEMCASA, sob a ótica da participação infantil. Esses conteúdos circularam em suas redes sociais em 2020, durante a pandemia de Covid-19. Para tanto, foram selecionados e analisados 21 vídeos no Youtube e 37 postagens no Instagram, nos respectivos perfis oficiais do Gloob, relacionados à hashtag supracitada. A análise, de caráter qualitativo, levou em conta os níveis de participação presentes no espectro proposto pela Associação Internacional de Participação Pública (IAP2, 2007). Como resultado, verificamos a ocorrência de práticas participativas direcionadas às crianças da audiência, com o objetivo de informá-las, consultar suas opiniões e envolvê-las em atividades e brincadeiras durante a programação; e práticas de colaboração realizadas pelo elenco infantil da marca. Contudo, identificamos restrições de acesso a determinadas produções, exclusivas da transmissão televisiva e das plataformas de streaming, reduzindo a abrangência da participação.Editora Unisul2023-12-19info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://portaldeperiodicos.animaeducacao.com.br/index.php/memorare_grupep/article/view/20218Revista Memorare; v. 10 n. 2 (2023): Especial Dossiê: Linguagem e comunicação digital no contexto pós-pandêmico; 73-922358-05932358-0593reponame:Revista Memorareinstname:Universidade do Sul de Santa Catarina (UNISUL)instacron:UNISULporhttps://portaldeperiodicos.animaeducacao.com.br/index.php/memorare_grupep/article/view/20218/19046Copyright (c) 2023 João Everton Cavalcante, Inês Sampaiohttp://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessCavalcante, João EvertonSampaio, Inês Sílvia Vitorino2023-12-19T21:57:01Zoai:portaldeperiodicos.animaeducacao.com.br:article/20218Revistahttps://portaldeperiodicos.animaeducacao.com.br/index.php/memorare_grupepPUBhttps://portaldeperiodicos.animaeducacao.com.br/index.php/memorare_grupep/oai||revistamemorare@outlook.com2358-05932358-0593opendoar:2023-12-19T21:57:01Revista Memorare - Universidade do Sul de Santa Catarina (UNISUL)false
dc.title.none.fl_str_mv Children's participation in Gloob brand’s transmedia content broadcasted during the Covid-19 pandemic: an analysis of the hashtag #GLOOBEMCASA
Participação infantil nos conteúdos transmídia da marca Gloob veiculados durante a pandemia de Covid-19: uma análise da hashtag #GLOOBEMCASA
title Children's participation in Gloob brand’s transmedia content broadcasted during the Covid-19 pandemic: an analysis of the hashtag #GLOOBEMCASA
spellingShingle Children's participation in Gloob brand’s transmedia content broadcasted during the Covid-19 pandemic: an analysis of the hashtag #GLOOBEMCASA
Cavalcante, João Everton
Children's participation
Transmedia content
Covid-19 pandemic
Participação infantil
Conteúdo transmídia
Pandemia de Covid-19
title_short Children's participation in Gloob brand’s transmedia content broadcasted during the Covid-19 pandemic: an analysis of the hashtag #GLOOBEMCASA
title_full Children's participation in Gloob brand’s transmedia content broadcasted during the Covid-19 pandemic: an analysis of the hashtag #GLOOBEMCASA
title_fullStr Children's participation in Gloob brand’s transmedia content broadcasted during the Covid-19 pandemic: an analysis of the hashtag #GLOOBEMCASA
title_full_unstemmed Children's participation in Gloob brand’s transmedia content broadcasted during the Covid-19 pandemic: an analysis of the hashtag #GLOOBEMCASA
title_sort Children's participation in Gloob brand’s transmedia content broadcasted during the Covid-19 pandemic: an analysis of the hashtag #GLOOBEMCASA
author Cavalcante, João Everton
author_facet Cavalcante, João Everton
Sampaio, Inês Sílvia Vitorino
author_role author
author2 Sampaio, Inês Sílvia Vitorino
author2_role author
dc.contributor.author.fl_str_mv Cavalcante, João Everton
Sampaio, Inês Sílvia Vitorino
dc.subject.por.fl_str_mv Children's participation
Transmedia content
Covid-19 pandemic
Participação infantil
Conteúdo transmídia
Pandemia de Covid-19
topic Children's participation
Transmedia content
Covid-19 pandemic
Participação infantil
Conteúdo transmídia
Pandemia de Covid-19
description This article aims to investigate the transmedia content of the Gloob brand displayed via hashtag #GLOOBEMCASA, from the perspective of children's participation. This content circulated on its social networks in 2020, during the Covid-19 pandemic. For the matter, 21 videos on YouTube and 37 posts on Instagram were selected and analyzed, on the respective official Gloob profiles, related to the aforementioned hashtag. The analysis, from a qualitative nature, took into account the levels of participation present in the spectrum proposed by the International Association of Public Participation (IAP2, 2007). As a result, we verified the occurrence of participatory practices targeting the children in the audience, with the aim of informing them, consulting their opinions and involving them in activities and games during the programming; and collaborative practices carried out by the brand's children's cast. However, we identified access restrictions to certain productions, exclusive to television broadcasting and streaming platforms, reducing the scope of participation.
publishDate 2023
dc.date.none.fl_str_mv 2023-12-19
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://portaldeperiodicos.animaeducacao.com.br/index.php/memorare_grupep/article/view/20218
url https://portaldeperiodicos.animaeducacao.com.br/index.php/memorare_grupep/article/view/20218
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://portaldeperiodicos.animaeducacao.com.br/index.php/memorare_grupep/article/view/20218/19046
dc.rights.driver.fl_str_mv Copyright (c) 2023 João Everton Cavalcante, Inês Sampaio
http://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2023 João Everton Cavalcante, Inês Sampaio
http://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Editora Unisul
publisher.none.fl_str_mv Editora Unisul
dc.source.none.fl_str_mv Revista Memorare; v. 10 n. 2 (2023): Especial Dossiê: Linguagem e comunicação digital no contexto pós-pandêmico; 73-92
2358-0593
2358-0593
reponame:Revista Memorare
instname:Universidade do Sul de Santa Catarina (UNISUL)
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instname_str Universidade do Sul de Santa Catarina (UNISUL)
instacron_str UNISUL
institution UNISUL
reponame_str Revista Memorare
collection Revista Memorare
repository.name.fl_str_mv Revista Memorare - Universidade do Sul de Santa Catarina (UNISUL)
repository.mail.fl_str_mv ||revistamemorare@outlook.com
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