Children's participation in Gloob brand’s transmedia content broadcasted during the Covid-19 pandemic: an analysis of the hashtag #GLOOBEMCASA
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Data de Publicação: | 2023 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista Memorare |
Texto Completo: | https://portaldeperiodicos.animaeducacao.com.br/index.php/memorare_grupep/article/view/20218 |
Resumo: | This article aims to investigate the transmedia content of the Gloob brand displayed via hashtag #GLOOBEMCASA, from the perspective of children's participation. This content circulated on its social networks in 2020, during the Covid-19 pandemic. For the matter, 21 videos on YouTube and 37 posts on Instagram were selected and analyzed, on the respective official Gloob profiles, related to the aforementioned hashtag. The analysis, from a qualitative nature, took into account the levels of participation present in the spectrum proposed by the International Association of Public Participation (IAP2, 2007). As a result, we verified the occurrence of participatory practices targeting the children in the audience, with the aim of informing them, consulting their opinions and involving them in activities and games during the programming; and collaborative practices carried out by the brand's children's cast. However, we identified access restrictions to certain productions, exclusive to television broadcasting and streaming platforms, reducing the scope of participation. |
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Children's participation in Gloob brand’s transmedia content broadcasted during the Covid-19 pandemic: an analysis of the hashtag #GLOOBEMCASAParticipação infantil nos conteúdos transmídia da marca Gloob veiculados durante a pandemia de Covid-19: uma análise da hashtag #GLOOBEMCASAChildren's participationTransmedia contentCovid-19 pandemicParticipação infantilConteúdo transmídiaPandemia de Covid-19This article aims to investigate the transmedia content of the Gloob brand displayed via hashtag #GLOOBEMCASA, from the perspective of children's participation. This content circulated on its social networks in 2020, during the Covid-19 pandemic. For the matter, 21 videos on YouTube and 37 posts on Instagram were selected and analyzed, on the respective official Gloob profiles, related to the aforementioned hashtag. The analysis, from a qualitative nature, took into account the levels of participation present in the spectrum proposed by the International Association of Public Participation (IAP2, 2007). As a result, we verified the occurrence of participatory practices targeting the children in the audience, with the aim of informing them, consulting their opinions and involving them in activities and games during the programming; and collaborative practices carried out by the brand's children's cast. However, we identified access restrictions to certain productions, exclusive to television broadcasting and streaming platforms, reducing the scope of participation.Este artigo se propõe a investigar os conteúdos transmídia da marca Gloob exibidos via hashtag #GLOOBEMCASA, sob a ótica da participação infantil. Esses conteúdos circularam em suas redes sociais em 2020, durante a pandemia de Covid-19. Para tanto, foram selecionados e analisados 21 vídeos no Youtube e 37 postagens no Instagram, nos respectivos perfis oficiais do Gloob, relacionados à hashtag supracitada. A análise, de caráter qualitativo, levou em conta os níveis de participação presentes no espectro proposto pela Associação Internacional de Participação Pública (IAP2, 2007). Como resultado, verificamos a ocorrência de práticas participativas direcionadas às crianças da audiência, com o objetivo de informá-las, consultar suas opiniões e envolvê-las em atividades e brincadeiras durante a programação; e práticas de colaboração realizadas pelo elenco infantil da marca. Contudo, identificamos restrições de acesso a determinadas produções, exclusivas da transmissão televisiva e das plataformas de streaming, reduzindo a abrangência da participação.Editora Unisul2023-12-19info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://portaldeperiodicos.animaeducacao.com.br/index.php/memorare_grupep/article/view/20218Revista Memorare; v. 10 n. 2 (2023): Especial Dossiê: Linguagem e comunicação digital no contexto pós-pandêmico; 73-922358-05932358-0593reponame:Revista Memorareinstname:Universidade do Sul de Santa Catarina (UNISUL)instacron:UNISULporhttps://portaldeperiodicos.animaeducacao.com.br/index.php/memorare_grupep/article/view/20218/19046Copyright (c) 2023 João Everton Cavalcante, Inês Sampaiohttp://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessCavalcante, João EvertonSampaio, Inês Sílvia Vitorino2023-12-19T21:57:01Zoai:portaldeperiodicos.animaeducacao.com.br:article/20218Revistahttps://portaldeperiodicos.animaeducacao.com.br/index.php/memorare_grupepPUBhttps://portaldeperiodicos.animaeducacao.com.br/index.php/memorare_grupep/oai||revistamemorare@outlook.com2358-05932358-0593opendoar:2023-12-19T21:57:01Revista Memorare - Universidade do Sul de Santa Catarina (UNISUL)false |
dc.title.none.fl_str_mv |
Children's participation in Gloob brand’s transmedia content broadcasted during the Covid-19 pandemic: an analysis of the hashtag #GLOOBEMCASA Participação infantil nos conteúdos transmídia da marca Gloob veiculados durante a pandemia de Covid-19: uma análise da hashtag #GLOOBEMCASA |
title |
Children's participation in Gloob brand’s transmedia content broadcasted during the Covid-19 pandemic: an analysis of the hashtag #GLOOBEMCASA |
spellingShingle |
Children's participation in Gloob brand’s transmedia content broadcasted during the Covid-19 pandemic: an analysis of the hashtag #GLOOBEMCASA Cavalcante, João Everton Children's participation Transmedia content Covid-19 pandemic Participação infantil Conteúdo transmídia Pandemia de Covid-19 |
title_short |
Children's participation in Gloob brand’s transmedia content broadcasted during the Covid-19 pandemic: an analysis of the hashtag #GLOOBEMCASA |
title_full |
Children's participation in Gloob brand’s transmedia content broadcasted during the Covid-19 pandemic: an analysis of the hashtag #GLOOBEMCASA |
title_fullStr |
Children's participation in Gloob brand’s transmedia content broadcasted during the Covid-19 pandemic: an analysis of the hashtag #GLOOBEMCASA |
title_full_unstemmed |
Children's participation in Gloob brand’s transmedia content broadcasted during the Covid-19 pandemic: an analysis of the hashtag #GLOOBEMCASA |
title_sort |
Children's participation in Gloob brand’s transmedia content broadcasted during the Covid-19 pandemic: an analysis of the hashtag #GLOOBEMCASA |
author |
Cavalcante, João Everton |
author_facet |
Cavalcante, João Everton Sampaio, Inês Sílvia Vitorino |
author_role |
author |
author2 |
Sampaio, Inês Sílvia Vitorino |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Cavalcante, João Everton Sampaio, Inês Sílvia Vitorino |
dc.subject.por.fl_str_mv |
Children's participation Transmedia content Covid-19 pandemic Participação infantil Conteúdo transmídia Pandemia de Covid-19 |
topic |
Children's participation Transmedia content Covid-19 pandemic Participação infantil Conteúdo transmídia Pandemia de Covid-19 |
description |
This article aims to investigate the transmedia content of the Gloob brand displayed via hashtag #GLOOBEMCASA, from the perspective of children's participation. This content circulated on its social networks in 2020, during the Covid-19 pandemic. For the matter, 21 videos on YouTube and 37 posts on Instagram were selected and analyzed, on the respective official Gloob profiles, related to the aforementioned hashtag. The analysis, from a qualitative nature, took into account the levels of participation present in the spectrum proposed by the International Association of Public Participation (IAP2, 2007). As a result, we verified the occurrence of participatory practices targeting the children in the audience, with the aim of informing them, consulting their opinions and involving them in activities and games during the programming; and collaborative practices carried out by the brand's children's cast. However, we identified access restrictions to certain productions, exclusive to television broadcasting and streaming platforms, reducing the scope of participation. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-12-19 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://portaldeperiodicos.animaeducacao.com.br/index.php/memorare_grupep/article/view/20218 |
url |
https://portaldeperiodicos.animaeducacao.com.br/index.php/memorare_grupep/article/view/20218 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://portaldeperiodicos.animaeducacao.com.br/index.php/memorare_grupep/article/view/20218/19046 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2023 João Everton Cavalcante, Inês Sampaio http://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2023 João Everton Cavalcante, Inês Sampaio http://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Editora Unisul |
publisher.none.fl_str_mv |
Editora Unisul |
dc.source.none.fl_str_mv |
Revista Memorare; v. 10 n. 2 (2023): Especial Dossiê: Linguagem e comunicação digital no contexto pós-pandêmico; 73-92 2358-0593 2358-0593 reponame:Revista Memorare instname:Universidade do Sul de Santa Catarina (UNISUL) instacron:UNISUL |
instname_str |
Universidade do Sul de Santa Catarina (UNISUL) |
instacron_str |
UNISUL |
institution |
UNISUL |
reponame_str |
Revista Memorare |
collection |
Revista Memorare |
repository.name.fl_str_mv |
Revista Memorare - Universidade do Sul de Santa Catarina (UNISUL) |
repository.mail.fl_str_mv |
||revistamemorare@outlook.com |
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