Collective Buying and operators of tourism
Autor(a) principal: | |
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Data de Publicação: | 2013 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Latin American Journal of Business Management |
Texto Completo: | https://www.lajbm.com.br/index.php/journal/article/view/130 |
Resumo: | The survey includes discussion on marketing strategy and sales, contextualized in view of national electronic market, contemplating collective buying sites. This article is the central problem: How tour operators perceive and use the collective purchasing sites new distribution channel, promotion or sale of stock dissemination and visibility? The overall goal is to verify how the tool sales and marketing, collective buying, is used by tour operators. We performed three separate interviews with representatives of operators: Tourism Nascimento Tourism, Tourism Agaxtur and Tourism Intercontinental. The interview results were analyzed from four conceptual dimensions: collective buying, motivation, execution, and evaluation. From these results it was established that the discourse and strategies defined by the operators in question is supported by the theory, however each carrier has their practice marketing differently. |
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Latin American Journal of Business Management |
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Collective Buying and operators of tourismCompra coletiva e as operadoras do turismoAdministração de MarketingTurismoCanal de DistribuiçãoCompra ColetivaOperadoras de TurismoMarketing management. Tourism. Distribution channel. Collective buying. Tourism operators.The survey includes discussion on marketing strategy and sales, contextualized in view of national electronic market, contemplating collective buying sites. This article is the central problem: How tour operators perceive and use the collective purchasing sites new distribution channel, promotion or sale of stock dissemination and visibility? The overall goal is to verify how the tool sales and marketing, collective buying, is used by tour operators. We performed three separate interviews with representatives of operators: Tourism Nascimento Tourism, Tourism Agaxtur and Tourism Intercontinental. The interview results were analyzed from four conceptual dimensions: collective buying, motivation, execution, and evaluation. From these results it was established that the discourse and strategies defined by the operators in question is supported by the theory, however each carrier has their practice marketing differently.A pesquisa engloba a discussão sobre a estratégia de marketing e vendas, contextualizados na perspectiva do mercado eletrônico nacional, contemplando os sites de compras coletivas. Esse artigo tem como problema central: Como as operadoras de turismo percebem e utilizam os sites de compras coletivas novo canal de distribuição; promoção de venda de estoque ou divulgação e visibilidade? O objetivo geral visa verificar como a ferramenta de marketing e vendas, compra coletiva, é utilizada pelas operadoras de turismo. Foram realizadas três entrevistas estruturadas com representantes das operadoras: Nascimento Turismo, Agaxtur e Intercontinental Turismo. Os resultados da entrevista foram analisados a partir de quatro dimensões conceituais: compra coletiva, motivação, operacionalização, resultados e avaliação. A partir destes resultados foi possível constatar que o discurso e estratégias definidas pelas operadoras em questão tem respaldo na teoria, entretanto cada operadora exerce sua prática mercadológica de forma diferenciada.edUNITAU2013-09-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por paresapplication/pdfhttps://www.lajbm.com.br/index.php/journal/article/view/130Latin American Journal of Business Management; Vol. 4 No. 1 (2013)Latin American Journal of Business Management; Vol. 4 Núm. 1 (2013)Latin American Journal of Business Management; v. 4 n. 1 (2013)2178-4833reponame:Latin American Journal of Business Managementinstname:Universidade de Taubaté (UNITAU)instacron:UNITAUporhttps://www.lajbm.com.br/index.php/journal/article/view/130/83Sousa, Roseane Barcellos MarquesBonin, ValeriaFuncia, Thaisinfo:eu-repo/semantics/openAccess2013-09-02T03:01:34Zoai:ojs2.lajbm.com.br:article/130Revistahttps://www.lajbm.com.br/index.php/journal/indexPUBhttp://www.lajbm.net/index.php/journal/oaimarcela.moraes@unitau.com.br||editor@lajbm.net2178-48332178-4833opendoar:2013-09-02T03:01:34Latin American Journal of Business Management - Universidade de Taubaté (UNITAU)false |
dc.title.none.fl_str_mv |
Collective Buying and operators of tourism Compra coletiva e as operadoras do turismo |
title |
Collective Buying and operators of tourism |
spellingShingle |
Collective Buying and operators of tourism Sousa, Roseane Barcellos Marques Administração de Marketing Turismo Canal de Distribuição Compra Coletiva Operadoras de Turismo Marketing management. Tourism. Distribution channel. Collective buying. Tourism operators. |
title_short |
Collective Buying and operators of tourism |
title_full |
Collective Buying and operators of tourism |
title_fullStr |
Collective Buying and operators of tourism |
title_full_unstemmed |
Collective Buying and operators of tourism |
title_sort |
Collective Buying and operators of tourism |
author |
Sousa, Roseane Barcellos Marques |
author_facet |
Sousa, Roseane Barcellos Marques Bonin, Valeria Funcia, Thais |
author_role |
author |
author2 |
Bonin, Valeria Funcia, Thais |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Sousa, Roseane Barcellos Marques Bonin, Valeria Funcia, Thais |
dc.subject.por.fl_str_mv |
Administração de Marketing Turismo Canal de Distribuição Compra Coletiva Operadoras de Turismo Marketing management. Tourism. Distribution channel. Collective buying. Tourism operators. |
topic |
Administração de Marketing Turismo Canal de Distribuição Compra Coletiva Operadoras de Turismo Marketing management. Tourism. Distribution channel. Collective buying. Tourism operators. |
description |
The survey includes discussion on marketing strategy and sales, contextualized in view of national electronic market, contemplating collective buying sites. This article is the central problem: How tour operators perceive and use the collective purchasing sites new distribution channel, promotion or sale of stock dissemination and visibility? The overall goal is to verify how the tool sales and marketing, collective buying, is used by tour operators. We performed three separate interviews with representatives of operators: Tourism Nascimento Tourism, Tourism Agaxtur and Tourism Intercontinental. The interview results were analyzed from four conceptual dimensions: collective buying, motivation, execution, and evaluation. From these results it was established that the discourse and strategies defined by the operators in question is supported by the theory, however each carrier has their practice marketing differently. |
publishDate |
2013 |
dc.date.none.fl_str_mv |
2013-09-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Avaliado por pares |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://www.lajbm.com.br/index.php/journal/article/view/130 |
url |
https://www.lajbm.com.br/index.php/journal/article/view/130 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://www.lajbm.com.br/index.php/journal/article/view/130/83 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
edUNITAU |
publisher.none.fl_str_mv |
edUNITAU |
dc.source.none.fl_str_mv |
Latin American Journal of Business Management; Vol. 4 No. 1 (2013) Latin American Journal of Business Management; Vol. 4 Núm. 1 (2013) Latin American Journal of Business Management; v. 4 n. 1 (2013) 2178-4833 reponame:Latin American Journal of Business Management instname:Universidade de Taubaté (UNITAU) instacron:UNITAU |
instname_str |
Universidade de Taubaté (UNITAU) |
instacron_str |
UNITAU |
institution |
UNITAU |
reponame_str |
Latin American Journal of Business Management |
collection |
Latin American Journal of Business Management |
repository.name.fl_str_mv |
Latin American Journal of Business Management - Universidade de Taubaté (UNITAU) |
repository.mail.fl_str_mv |
marcela.moraes@unitau.com.br||editor@lajbm.net |
_version_ |
1809281663355584512 |