USE OF SOCIAL NETWORKS TO SUPPORT MANAGEMENT ACTIVITIES BY RURAL FARMERS: AN ANALYSIS WITH PARTICIPANTS FROM MINAS GERAIS STATE, BRAZIL

Detalhes bibliográficos
Autor(a) principal: Silva, Altieres Frances
Data de Publicação: 2024
Outros Autores: Malaquias, Rodrigo Fernandes
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Revista brasileira de gestão e desenvolvimento regional
Texto Completo: https://www.rbgdr.net/revista/index.php/rbgdr/article/view/6989
Resumo: In this study, we analyze the role of Information and Communication Technologies (ICTs) in supporting management activities in rural areas of Brazil. To do so, we used a dataset of responses from 113 farmers located in Minas Gerais State, which is a relevant area of the Brazilian agribusiness sector. Descriptive analysis indicated that WhatsApp was the application with the highest frequency of use during the week. Moreover, respondents perceive that they have the necessary resources to use ICTs, as well as an appropriate knowledge of these resources. This study reinforces the relevance of considering regional aspects when analyzing the adoption of new technologies, especially in Brazil, a country that has inequalities and cultural differences among internal regions.
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spelling USE OF SOCIAL NETWORKS TO SUPPORT MANAGEMENT ACTIVITIES BY RURAL FARMERS: AN ANALYSIS WITH PARTICIPANTS FROM MINAS GERAIS STATE, BRAZILUSE OF SOCIAL NETWORKS TO SUPPORT MANAGEMENT ACTIVITIES BY RURAL FARMERS: AN ANALYSIS WITH PARTICIPANTS FROM MINAS GERAIS STATE, BRAZILDiffusion of InnovationsSocial NetworksRegional IssuesICT4DInformation TechnologyInformation PovertyIn this study, we analyze the role of Information and Communication Technologies (ICTs) in supporting management activities in rural areas of Brazil. To do so, we used a dataset of responses from 113 farmers located in Minas Gerais State, which is a relevant area of the Brazilian agribusiness sector. Descriptive analysis indicated that WhatsApp was the application with the highest frequency of use during the week. Moreover, respondents perceive that they have the necessary resources to use ICTs, as well as an appropriate knowledge of these resources. This study reinforces the relevance of considering regional aspects when analyzing the adoption of new technologies, especially in Brazil, a country that has inequalities and cultural differences among internal regions.In this study, we analyze the role of Information and Communication Technologies (ICTs) in supportingmanagement activities in rural areas of Brazil. To do so, we used a dataset of responses from 113farmers located in Minas Gerais State, which is a relevant area of the Brazilian agribusiness sector.Descriptive analysis indicated that WhatsApp was the application with the highest frequency of useduring the week. Moreover, respondents perceive that they have the necessary resources to useICTs, as well as an appropriate knowledge of these resources. This study reinforces the relevance ofconsidering regional aspects when analyzing the adoption of new technologies, especially in Brazil, acountry that has inequalities and cultural differences among internal regions.Universidade de Taubaté2024-02-21info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.rbgdr.net/revista/index.php/rbgdr/article/view/698910.54399/rbgdr.v20i1.6989Revista Brasileira de Gestão e Desenvolvimento Regional; Vol. 20 No. 1 (2024)RBGDR; Vol. 20 Núm. 1 (2024)Revista Brasileira de Gestão e Desenvolvimento Regional; v. 20 n. 1 (2024)1809-239X10.54399/rbgdr.v20i1reponame:Revista brasileira de gestão e desenvolvimento regionalinstname:Universidade de Taubaté (UNITAU)instacron:UNITAUenghttps://www.rbgdr.net/revista/index.php/rbgdr/article/view/6989/1401Copyright (c) 2024 Revista Brasileira de Gestão e Desenvolvimento Regionalhttps://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessSilva, Altieres FrancesMalaquias, Rodrigo Fernandes2024-02-21T17:38:21Zoai:ojs2.rbgdr.net:article/6989Revistahttps://www.rbgdr.net/revista/index.php/rbgdrPUBhttps://www.rbgdr.net/revista/index.php/rbgdr/oai||monicafcarniello@gmail.com1809-239X1809-239Xopendoar:2024-02-21T17:38:21Revista brasileira de gestão e desenvolvimento regional - Universidade de Taubaté (UNITAU)false
dc.title.none.fl_str_mv USE OF SOCIAL NETWORKS TO SUPPORT MANAGEMENT ACTIVITIES BY RURAL FARMERS: AN ANALYSIS WITH PARTICIPANTS FROM MINAS GERAIS STATE, BRAZIL
USE OF SOCIAL NETWORKS TO SUPPORT MANAGEMENT ACTIVITIES BY RURAL FARMERS: AN ANALYSIS WITH PARTICIPANTS FROM MINAS GERAIS STATE, BRAZIL
title USE OF SOCIAL NETWORKS TO SUPPORT MANAGEMENT ACTIVITIES BY RURAL FARMERS: AN ANALYSIS WITH PARTICIPANTS FROM MINAS GERAIS STATE, BRAZIL
spellingShingle USE OF SOCIAL NETWORKS TO SUPPORT MANAGEMENT ACTIVITIES BY RURAL FARMERS: AN ANALYSIS WITH PARTICIPANTS FROM MINAS GERAIS STATE, BRAZIL
Silva, Altieres Frances
Diffusion of Innovations
Social Networks
Regional Issues
ICT4D
Information Technology
Information Poverty
title_short USE OF SOCIAL NETWORKS TO SUPPORT MANAGEMENT ACTIVITIES BY RURAL FARMERS: AN ANALYSIS WITH PARTICIPANTS FROM MINAS GERAIS STATE, BRAZIL
title_full USE OF SOCIAL NETWORKS TO SUPPORT MANAGEMENT ACTIVITIES BY RURAL FARMERS: AN ANALYSIS WITH PARTICIPANTS FROM MINAS GERAIS STATE, BRAZIL
title_fullStr USE OF SOCIAL NETWORKS TO SUPPORT MANAGEMENT ACTIVITIES BY RURAL FARMERS: AN ANALYSIS WITH PARTICIPANTS FROM MINAS GERAIS STATE, BRAZIL
title_full_unstemmed USE OF SOCIAL NETWORKS TO SUPPORT MANAGEMENT ACTIVITIES BY RURAL FARMERS: AN ANALYSIS WITH PARTICIPANTS FROM MINAS GERAIS STATE, BRAZIL
title_sort USE OF SOCIAL NETWORKS TO SUPPORT MANAGEMENT ACTIVITIES BY RURAL FARMERS: AN ANALYSIS WITH PARTICIPANTS FROM MINAS GERAIS STATE, BRAZIL
author Silva, Altieres Frances
author_facet Silva, Altieres Frances
Malaquias, Rodrigo Fernandes
author_role author
author2 Malaquias, Rodrigo Fernandes
author2_role author
dc.contributor.author.fl_str_mv Silva, Altieres Frances
Malaquias, Rodrigo Fernandes
dc.subject.por.fl_str_mv Diffusion of Innovations
Social Networks
Regional Issues
ICT4D
Information Technology
Information Poverty
topic Diffusion of Innovations
Social Networks
Regional Issues
ICT4D
Information Technology
Information Poverty
description In this study, we analyze the role of Information and Communication Technologies (ICTs) in supporting management activities in rural areas of Brazil. To do so, we used a dataset of responses from 113 farmers located in Minas Gerais State, which is a relevant area of the Brazilian agribusiness sector. Descriptive analysis indicated that WhatsApp was the application with the highest frequency of use during the week. Moreover, respondents perceive that they have the necessary resources to use ICTs, as well as an appropriate knowledge of these resources. This study reinforces the relevance of considering regional aspects when analyzing the adoption of new technologies, especially in Brazil, a country that has inequalities and cultural differences among internal regions.
publishDate 2024
dc.date.none.fl_str_mv 2024-02-21
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.rbgdr.net/revista/index.php/rbgdr/article/view/6989
10.54399/rbgdr.v20i1.6989
url https://www.rbgdr.net/revista/index.php/rbgdr/article/view/6989
identifier_str_mv 10.54399/rbgdr.v20i1.6989
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://www.rbgdr.net/revista/index.php/rbgdr/article/view/6989/1401
dc.rights.driver.fl_str_mv Copyright (c) 2024 Revista Brasileira de Gestão e Desenvolvimento Regional
https://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2024 Revista Brasileira de Gestão e Desenvolvimento Regional
https://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade de Taubaté
publisher.none.fl_str_mv Universidade de Taubaté
dc.source.none.fl_str_mv Revista Brasileira de Gestão e Desenvolvimento Regional; Vol. 20 No. 1 (2024)
RBGDR; Vol. 20 Núm. 1 (2024)
Revista Brasileira de Gestão e Desenvolvimento Regional; v. 20 n. 1 (2024)
1809-239X
10.54399/rbgdr.v20i1
reponame:Revista brasileira de gestão e desenvolvimento regional
instname:Universidade de Taubaté (UNITAU)
instacron:UNITAU
instname_str Universidade de Taubaté (UNITAU)
instacron_str UNITAU
institution UNITAU
reponame_str Revista brasileira de gestão e desenvolvimento regional
collection Revista brasileira de gestão e desenvolvimento regional
repository.name.fl_str_mv Revista brasileira de gestão e desenvolvimento regional - Universidade de Taubaté (UNITAU)
repository.mail.fl_str_mv ||monicafcarniello@gmail.com
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