Global Consumer Culture and Local Traditionalism: a Theoretical Reflection from the Diachrony of Concept
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Data de Publicação: | 2014 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista brasileira de gestão e desenvolvimento regional |
Texto Completo: | https://www.rbgdr.net/revista/index.php/rbgdr/article/view/1546 |
Resumo: | With a diachronic perspective between global and local, this paper aims to develop a theoretical articulation between promulgators agents of the consumer global culture, consumers and local agents of resistance. With focus on traditionalism as a local force of resistance and the globalization as a promulgator force of the consumer global culture, we analyzed the participation of these two discursive forces in the consumer culture formation. Results provide a dialectic perspective about the comprehension of the consumer culture and highlight relevant reflexive points about the relation global/local. We comprehend the market as a playing field of global forces and traditionalists resistance movements, which diachronically provide distinct cultural elements for the consumer culture formation. Specifically, we understand that the interaction between local and global results in different positions, depending on the articulation capacity of each agent involved. The theoretical discussion of this assay aims to contribute in the understanding of traditionalism as a form of resistance against the global consumer culture. |
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Global Consumer Culture and Local Traditionalism: a Theoretical Reflection from the Diachrony of ConceptCultura Global do Consumo e Tradicionalismo Local: uma Reflexão Teórica a partir da Diacronia dos ConceitosCultura Global do ConsumoResistência LocalTradicionalismoGlobal Consumer CultureLocal resistanceTraditionalism.With a diachronic perspective between global and local, this paper aims to develop a theoretical articulation between promulgators agents of the consumer global culture, consumers and local agents of resistance. With focus on traditionalism as a local force of resistance and the globalization as a promulgator force of the consumer global culture, we analyzed the participation of these two discursive forces in the consumer culture formation. Results provide a dialectic perspective about the comprehension of the consumer culture and highlight relevant reflexive points about the relation global/local. We comprehend the market as a playing field of global forces and traditionalists resistance movements, which diachronically provide distinct cultural elements for the consumer culture formation. Specifically, we understand that the interaction between local and global results in different positions, depending on the articulation capacity of each agent involved. The theoretical discussion of this assay aims to contribute in the understanding of traditionalism as a form of resistance against the global consumer culture.Com base em uma perspectiva diacrônica entre o global e o local, este ensaio tem como objetivo a articulação teórica entre os agentes promulgadores da cultura global do consumo, os consumidores e os agentes locais de resistência. Com ênfase no tradicionalismo como uma força local de resistência e a globalização como promulgadora de uma cultura global de consumo, foi analisada a participação destas duas forças discursivas na formação da cultura do consumidor. Os resultados proporcionaram uma perspectiva dialética no entendimento da cultura do consumo e fornecem pontos relevantes no entendimento da relação global/local. Compreende-se o mercado como o campo de atuação das forças globais e dos movimentos de resistência do tradicionalismo, que de maneira diacrônica, fornecem elementos culturais distintos para a formação da cultura do consumidor. Especificamente, entende-se que a interação entre o local e o global resulta em posições distintas, dependendo da capacidade de articulação dos agentes envolvidos. A entrega teórica deste ensaio almeja um avanço no entendimento do tradicionalismo como uma forma de resistência à cultura global do consumo.Universidade de Taubaté2014-12-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.rbgdr.net/revista/index.php/rbgdr/article/view/154610.54399/rbgdr.v10i4.1546Revista Brasileira de Gestão e Desenvolvimento Regional; Vol. 10 No. 4 (2014)RBGDR; Vol. 10 Núm. 4 (2014)Revista Brasileira de Gestão e Desenvolvimento Regional; v. 10 n. 4 (2014)1809-239X10.54399/rbgdr.v10i4reponame:Revista brasileira de gestão e desenvolvimento regionalinstname:Universidade de Taubaté (UNITAU)instacron:UNITAUporhttps://www.rbgdr.net/revista/index.php/rbgdr/article/view/1546/423Dalmoro, MarlonNique, Walter Meucciinfo:eu-repo/semantics/openAccess2014-12-01T04:07:29Zoai:ojs2.rbgdr.net:article/1546Revistahttps://www.rbgdr.net/revista/index.php/rbgdrPUBhttps://www.rbgdr.net/revista/index.php/rbgdr/oai||monicafcarniello@gmail.com1809-239X1809-239Xopendoar:2014-12-01T04:07:29Revista brasileira de gestão e desenvolvimento regional - Universidade de Taubaté (UNITAU)false |
dc.title.none.fl_str_mv |
Global Consumer Culture and Local Traditionalism: a Theoretical Reflection from the Diachrony of Concept Cultura Global do Consumo e Tradicionalismo Local: uma Reflexão Teórica a partir da Diacronia dos Conceitos |
title |
Global Consumer Culture and Local Traditionalism: a Theoretical Reflection from the Diachrony of Concept |
spellingShingle |
Global Consumer Culture and Local Traditionalism: a Theoretical Reflection from the Diachrony of Concept Dalmoro, Marlon Cultura Global do Consumo Resistência Local Tradicionalismo Global Consumer Culture Local resistance Traditionalism. |
title_short |
Global Consumer Culture and Local Traditionalism: a Theoretical Reflection from the Diachrony of Concept |
title_full |
Global Consumer Culture and Local Traditionalism: a Theoretical Reflection from the Diachrony of Concept |
title_fullStr |
Global Consumer Culture and Local Traditionalism: a Theoretical Reflection from the Diachrony of Concept |
title_full_unstemmed |
Global Consumer Culture and Local Traditionalism: a Theoretical Reflection from the Diachrony of Concept |
title_sort |
Global Consumer Culture and Local Traditionalism: a Theoretical Reflection from the Diachrony of Concept |
author |
Dalmoro, Marlon |
author_facet |
Dalmoro, Marlon Nique, Walter Meucci |
author_role |
author |
author2 |
Nique, Walter Meucci |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Dalmoro, Marlon Nique, Walter Meucci |
dc.subject.por.fl_str_mv |
Cultura Global do Consumo Resistência Local Tradicionalismo Global Consumer Culture Local resistance Traditionalism. |
topic |
Cultura Global do Consumo Resistência Local Tradicionalismo Global Consumer Culture Local resistance Traditionalism. |
description |
With a diachronic perspective between global and local, this paper aims to develop a theoretical articulation between promulgators agents of the consumer global culture, consumers and local agents of resistance. With focus on traditionalism as a local force of resistance and the globalization as a promulgator force of the consumer global culture, we analyzed the participation of these two discursive forces in the consumer culture formation. Results provide a dialectic perspective about the comprehension of the consumer culture and highlight relevant reflexive points about the relation global/local. We comprehend the market as a playing field of global forces and traditionalists resistance movements, which diachronically provide distinct cultural elements for the consumer culture formation. Specifically, we understand that the interaction between local and global results in different positions, depending on the articulation capacity of each agent involved. The theoretical discussion of this assay aims to contribute in the understanding of traditionalism as a form of resistance against the global consumer culture. |
publishDate |
2014 |
dc.date.none.fl_str_mv |
2014-12-01 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://www.rbgdr.net/revista/index.php/rbgdr/article/view/1546 10.54399/rbgdr.v10i4.1546 |
url |
https://www.rbgdr.net/revista/index.php/rbgdr/article/view/1546 |
identifier_str_mv |
10.54399/rbgdr.v10i4.1546 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://www.rbgdr.net/revista/index.php/rbgdr/article/view/1546/423 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade de Taubaté |
publisher.none.fl_str_mv |
Universidade de Taubaté |
dc.source.none.fl_str_mv |
Revista Brasileira de Gestão e Desenvolvimento Regional; Vol. 10 No. 4 (2014) RBGDR; Vol. 10 Núm. 4 (2014) Revista Brasileira de Gestão e Desenvolvimento Regional; v. 10 n. 4 (2014) 1809-239X 10.54399/rbgdr.v10i4 reponame:Revista brasileira de gestão e desenvolvimento regional instname:Universidade de Taubaté (UNITAU) instacron:UNITAU |
instname_str |
Universidade de Taubaté (UNITAU) |
instacron_str |
UNITAU |
institution |
UNITAU |
reponame_str |
Revista brasileira de gestão e desenvolvimento regional |
collection |
Revista brasileira de gestão e desenvolvimento regional |
repository.name.fl_str_mv |
Revista brasileira de gestão e desenvolvimento regional - Universidade de Taubaté (UNITAU) |
repository.mail.fl_str_mv |
||monicafcarniello@gmail.com |
_version_ |
1800220468533264384 |