Analysis of the Attributes of Memorable Tourism Experiences (MTE) on Airbnb

Detalhes bibliográficos
Autor(a) principal: da Cruz Andrade, Davi Alysson
Data de Publicação: 2023
Outros Autores: Ricci-Cagnacci, Rina
Tipo de documento: Artigo
Idioma: por
eng
Título da fonte: Turismo : Visão e Ação (Online)
Texto Completo: https://periodicos.univali.br/index.php/rtva/article/view/19164
Resumo: This work aims to analyze and identify the attributes present in Airbnb Experiences. For this, it considered the seven attributes of Memorable Tourism Experiences (MTE) proposed by Kim & Ritchie (2014): hedonism, refreshment, meaningfulness, novelty, local culture, knowledge, and involvement. With a qualitative and quantitative approach, the method comprising the collection of 500 reviews from 100 experiences offered in the two biggest cities in Brazil generated a corpus of 25,742 words. The content analysis technique (Bardin, 2011) was applied to identify those attributes of the MTE based on categories defined a priori and then show the descriptive statistics of the frequencies of the identified attributes and the crossings between the variables. A new attribute was identified, named "welcoming", referring to the attitude of the "host" who offers the experience; being the most evidenced by users in 351 reviews as a positive aspect of the experience
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spelling Analysis of the Attributes of Memorable Tourism Experiences (MTE) on AirbnbAnálisis de Atributos de Experiencias Turísticas Memorables (ETM) en AirbnbAnálise dos Atributos das Experiências de Turismo Memoráveis (ETM) no AirbnbMemorable esperiencesAirbnbWelcomingHospitalityMTEExperiencias memorablesAirbnbHospitalidadAnfitriónETMExperiências memoráveisAirbnbAcolhimentoAnfitriãoETMThis work aims to analyze and identify the attributes present in Airbnb Experiences. For this, it considered the seven attributes of Memorable Tourism Experiences (MTE) proposed by Kim & Ritchie (2014): hedonism, refreshment, meaningfulness, novelty, local culture, knowledge, and involvement. With a qualitative and quantitative approach, the method comprising the collection of 500 reviews from 100 experiences offered in the two biggest cities in Brazil generated a corpus of 25,742 words. The content analysis technique (Bardin, 2011) was applied to identify those attributes of the MTE based on categories defined a priori and then show the descriptive statistics of the frequencies of the identified attributes and the crossings between the variables. A new attribute was identified, named "welcoming", referring to the attitude of the "host" who offers the experience; being the most evidenced by users in 351 reviews as a positive aspect of the experienceEste trabajo tiene como objetivo analizar e identificar los atributos presentes en las Experiencias Airbnb. Para ello, consideró los siete atributos de las Experiencias Turísticas Memorables (MTE) propuestos por Kim & Ritchie (2014): hedonismo, frescura, significancia, novedad, cultura local, conocimiento e involucramiento. Con enfoque cualitativo y cuantitativo, el método  comprende la recopilación de 500 reseñas de 100 experiencias, ofrecidas en las dos mayores ciudades de Brasil, generó un corpus de 25.742 palabras. Se aplicó la técnica de análisis de contenido (Bardin, 2011) para identificar aquellos atributos de la ETMs que se basaban en categorías definidas a priori para luego mostrar las estadísticas descriptivas de las frecuencias de los atributos identificados y los cruces entre las variables. Se identificó un nuevo atributo, denominado “acogida”, en referencia a la actitud del “anfitrión” que ofrece la experiencia; siendo este el más evidenciado por los usuarios, en 351 reseñas, como un aspecto positivo de la experiencia.Este trabajo tiene como objetivo analizar e identificar los atributos presentes en las Experiencias de la plataforma Airbnb. Para ello, consideró los siete atributos de las Experiencias Turísticas Memorables (ETM) propuestos por Kim & Ritchie (2014): hedonismo, refresco, significado, novedad, cultura local, conocimiento e involucramiento. Con enfoque cualitativo y cuantitativo, el método que comprendió la recolección de 500 comentarios de 100 experiencias, ofrecidas en las dos mayores ciudades de Brasil, generó un corpus de 25.742 palabras. Se aplicó la técnica de análisis de contenido (Bardin, 2011) para identificar los atributos de las ETM que se basaron en categorías definidas a priori y, luego, mostrar las estadísticas descriptivas de las frecuencias de los atributos identificados y las intersecciones entre las variables. Se identificó un nuevo atributo denominado “acogida”, referido a la actitud del “anfitrión” que ofrece la experiencia; siendo este el factor más destacado por los usuarios en 351 valoraciones como un aspecto positivo de la experienciaUniversidade do Vale do Itajaí­ - UNIVALI / SC2023-05-24info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://periodicos.univali.br/index.php/rtva/article/view/1916410.14210/rtva.v25n2.p175-197Turismo: Visão e Ação; Vol. 25 No. 2 (2023): Maio-Ago; 175-197Turismo: Visão e Ação; Vol. 25 Núm. 2 (2023): Maio-Ago; 175-197Turismo: Visão e Ação; v. 25 n. 2 (2023): Maio-Ago; 175-1971983-71511415-6393reponame:Turismo : Visão e Ação (Online)instname:Universidade do Vale do Itajaí (UNIVALI)instacron:UNIVALIporenghttps://periodicos.univali.br/index.php/rtva/article/view/19164/11344https://periodicos.univali.br/index.php/rtva/article/view/19164/11345Copyright (c) 2023 Turismo: Visão e Açãohttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessda Cruz Andrade, Davi AlyssonRicci-Cagnacci, Rina2023-06-16T19:24:37Zoai:ojs.periodicos.univali.br:article/19164Revistahttps://periodicos.univali.br/index.php/rtvaPUBhttps://periodicos.univali.br/index.php/rtva/oailuiz.flores@univali.br || revistaturismo@univali.br1983-71511415-6393opendoar:2023-06-16T19:24:37Turismo : Visão e Ação (Online) - Universidade do Vale do Itajaí (UNIVALI)false
dc.title.none.fl_str_mv Analysis of the Attributes of Memorable Tourism Experiences (MTE) on Airbnb
Análisis de Atributos de Experiencias Turísticas Memorables (ETM) en Airbnb
Análise dos Atributos das Experiências de Turismo Memoráveis (ETM) no Airbnb
title Analysis of the Attributes of Memorable Tourism Experiences (MTE) on Airbnb
spellingShingle Analysis of the Attributes of Memorable Tourism Experiences (MTE) on Airbnb
da Cruz Andrade, Davi Alysson
Memorable esperiences
Airbnb
Welcoming
Hospitality
MTE
Experiencias memorables
Airbnb
Hospitalidad
Anfitrión
ETM
Experiências memoráveis
Airbnb
Acolhimento
Anfitrião
ETM
title_short Analysis of the Attributes of Memorable Tourism Experiences (MTE) on Airbnb
title_full Analysis of the Attributes of Memorable Tourism Experiences (MTE) on Airbnb
title_fullStr Analysis of the Attributes of Memorable Tourism Experiences (MTE) on Airbnb
title_full_unstemmed Analysis of the Attributes of Memorable Tourism Experiences (MTE) on Airbnb
title_sort Analysis of the Attributes of Memorable Tourism Experiences (MTE) on Airbnb
author da Cruz Andrade, Davi Alysson
author_facet da Cruz Andrade, Davi Alysson
Ricci-Cagnacci, Rina
author_role author
author2 Ricci-Cagnacci, Rina
author2_role author
dc.contributor.author.fl_str_mv da Cruz Andrade, Davi Alysson
Ricci-Cagnacci, Rina
dc.subject.por.fl_str_mv Memorable esperiences
Airbnb
Welcoming
Hospitality
MTE
Experiencias memorables
Airbnb
Hospitalidad
Anfitrión
ETM
Experiências memoráveis
Airbnb
Acolhimento
Anfitrião
ETM
topic Memorable esperiences
Airbnb
Welcoming
Hospitality
MTE
Experiencias memorables
Airbnb
Hospitalidad
Anfitrión
ETM
Experiências memoráveis
Airbnb
Acolhimento
Anfitrião
ETM
description This work aims to analyze and identify the attributes present in Airbnb Experiences. For this, it considered the seven attributes of Memorable Tourism Experiences (MTE) proposed by Kim & Ritchie (2014): hedonism, refreshment, meaningfulness, novelty, local culture, knowledge, and involvement. With a qualitative and quantitative approach, the method comprising the collection of 500 reviews from 100 experiences offered in the two biggest cities in Brazil generated a corpus of 25,742 words. The content analysis technique (Bardin, 2011) was applied to identify those attributes of the MTE based on categories defined a priori and then show the descriptive statistics of the frequencies of the identified attributes and the crossings between the variables. A new attribute was identified, named "welcoming", referring to the attitude of the "host" who offers the experience; being the most evidenced by users in 351 reviews as a positive aspect of the experience
publishDate 2023
dc.date.none.fl_str_mv 2023-05-24
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.univali.br/index.php/rtva/article/view/19164
10.14210/rtva.v25n2.p175-197
url https://periodicos.univali.br/index.php/rtva/article/view/19164
identifier_str_mv 10.14210/rtva.v25n2.p175-197
dc.language.iso.fl_str_mv por
eng
language por
eng
dc.relation.none.fl_str_mv https://periodicos.univali.br/index.php/rtva/article/view/19164/11344
https://periodicos.univali.br/index.php/rtva/article/view/19164/11345
dc.rights.driver.fl_str_mv Copyright (c) 2023 Turismo: Visão e Ação
https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2023 Turismo: Visão e Ação
https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Universidade do Vale do Itajaí­ - UNIVALI / SC
publisher.none.fl_str_mv Universidade do Vale do Itajaí­ - UNIVALI / SC
dc.source.none.fl_str_mv Turismo: Visão e Ação; Vol. 25 No. 2 (2023): Maio-Ago; 175-197
Turismo: Visão e Ação; Vol. 25 Núm. 2 (2023): Maio-Ago; 175-197
Turismo: Visão e Ação; v. 25 n. 2 (2023): Maio-Ago; 175-197
1983-7151
1415-6393
reponame:Turismo : Visão e Ação (Online)
instname:Universidade do Vale do Itajaí (UNIVALI)
instacron:UNIVALI
instname_str Universidade do Vale do Itajaí (UNIVALI)
instacron_str UNIVALI
institution UNIVALI
reponame_str Turismo : Visão e Ação (Online)
collection Turismo : Visão e Ação (Online)
repository.name.fl_str_mv Turismo : Visão e Ação (Online) - Universidade do Vale do Itajaí (UNIVALI)
repository.mail.fl_str_mv luiz.flores@univali.br || revistaturismo@univali.br
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