A research on the effect of the country image on memorable tourism experience in the context of some demographic variables

Detalhes bibliográficos
Autor(a) principal: Kutlu, Didem
Data de Publicação: 2023
Outros Autores: Ayyildiz, Hasan
Tipo de documento: Artigo
Idioma: eng
Título da fonte: Anais Brasileiros de Estudos Turísticos
Texto Completo: https://periodicos.ufjf.br/index.php/abet/article/view/36300
Resumo: With the world economy developing based on experience, businesses are trying to create unique experiences to differentiate themselves. The transformation of these experiences into a memorable tourism experience (MTE) not only affects customer satisfaction, but also positively affects the country image which is the impression of consumers about the country. Therefore, this study intents to find the effect of country image on MTE and to reveal which dimensions of country image affect the MTE. Moreover, the effect of demographic factors on the perception of the country image will be investigated. The study was carried out with 707 international tourists visited Antalya, a well-known destination in Turkey, during the months of May-October in 2018. As a result of hierarchical regression analysis the effect of country image on MTE was partially supported and it was revealed that MTE had a positive effect on hedonism, novelty, local culture, and meaningfulness dimensions. Regarding the second objective, a significant difference was found between the marital status, age groups and educational status of international tourists and their country image perceptions. Due to the impact of country image on MTE, policy makers need to make continuous improvement in the context of political, technological, and environmental factors.
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spelling A research on the effect of the country image on memorable tourism experience in the context of some demographic variablesUna investigación sobre el efecto de la imagen del país en la experiencia turística memorable en el contexto de algunas variables demográficasUma pesquisa sobre o efeito da imagem do país na experiência turística memorável no contexto de algumas variáveis demográficasCountry ImageExperienceMemorable Tourism Experience (MTE)Imagen del paísExperienciaTurismo de Experiencias Memorables (TEM)Imagem do paísExperiênciaMemorável turismo de experiência (MTE)With the world economy developing based on experience, businesses are trying to create unique experiences to differentiate themselves. The transformation of these experiences into a memorable tourism experience (MTE) not only affects customer satisfaction, but also positively affects the country image which is the impression of consumers about the country. Therefore, this study intents to find the effect of country image on MTE and to reveal which dimensions of country image affect the MTE. Moreover, the effect of demographic factors on the perception of the country image will be investigated. The study was carried out with 707 international tourists visited Antalya, a well-known destination in Turkey, during the months of May-October in 2018. As a result of hierarchical regression analysis the effect of country image on MTE was partially supported and it was revealed that MTE had a positive effect on hedonism, novelty, local culture, and meaningfulness dimensions. Regarding the second objective, a significant difference was found between the marital status, age groups and educational status of international tourists and their country image perceptions. Due to the impact of country image on MTE, policy makers need to make continuous improvement in the context of political, technological, and environmental factors.Con la economía mundial desarrollándose basada en la experiencia, las empresas intentan crear experiencias únicas para diferenciarse. La transformación de estas experiencias en una experiencia turística memorable (MTE) no solo afecta la satisfacción del cliente, sino que también afecta positivamente la imagen país, que es la impresión de los consumidores sobre el país. Por lo tanto, este estudio intenta encontrar el efecto de la imagen del país en el MTE y revelar qué dimensiones de la imagen del país afectan el MTE. Además, se investigará el efecto de los factores demográficos en la percepción de la imagen país. El estudio se realizó con 707 turistas internacionales que visitaron Antalya, un destino muy conocido en Turquía, durante los meses de mayo-octubre de 2018. Como resultado del análisis de regresión jerárquica, se confirmó parcialmente el efecto de la imagen del país en MTE y se reveló que MTE tuvo un efecto positivo en las dimensiones de hedonismo, novedad, cultura local y significado. En cuanto al segundo objetivo, se encontró una diferencia significativa entre el estado civil, los grupos de edad y el nivel educativo de los turistas internacionales y la percepción de su imagen país. Debido al impacto de la imagen del país en MTE, los formuladores de políticas deben realizar mejoras continuas en el contexto de factores políticos, tecnológicos y ambientales.Com a economia mundial se desenvolvendo com base na experiência, as empresas estão tentando criar experiências únicas para se diferenciar. A transformação dessas experiências em uma experiência turística memorável (MTE) não afeta apenas a satisfação do cliente, mas também afeta positivamente a imagem do país que é a impressão dos consumidores sobre o país. Portanto, este estudo pretende encontrar o efeito da imagem do país no MTE e revelar quais dimensões da imagem do país afetam o MTE. Além disso, será investigado o efeito de fatores demográficos na percepção da imagem do país. O estudo foi realizado com 707 turistas internacionais que visitaram Antalya, um conhecido destino da Turquia, durante os meses de maio a outubro de 2018. Como resultado da análise de regressão hierárquica, o efeito da imagem do país no MTE foi parcialmente suportado e revelou-se que o MTE teve um efeito positivo nas dimensões hedonismo, novidade, cultura local e significado. Em relação ao segundo objetivo, foi encontrada uma diferença significativa entre o estado civil, as faixas etárias e a escolaridade dos turistas internacionais e a percepção da imagem do país. Devido ao impacto da imagem do país no MTE, os formuladores de políticas precisam fazer melhorias contínuas no contexto de fatores políticos, tecnológicos e ambientais.Universidade Federal de Juiz de Fora/UFJF2023-03-07info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.ufjf.br/index.php/abet/article/view/3630010.5281/zenodo.7706198Anais Brasileiros de Estudos Turísticos; ABET, Vol. 13, Regular Issue (2023)Anais Brasileiros de Estudos Turísticos; ABET, Vol. 13, Regular Issue (2023)Anais Brasileiros de Estudos Turísticos; ABET, Vol. 13, Regular Issue (2023)2238-2925reponame:Anais Brasileiros de Estudos Turísticosinstname:Universidade Federal de Juiz de Fora (UFJF)instacron:UFJFenghttps://periodicos.ufjf.br/index.php/abet/article/view/36300/25773Copyright (c) 2023 Anais Brasileiros de Estudos Turísticoshttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessKutlu, DidemAyyildiz, Hasan 2024-03-22T21:11:43Zoai:periodicos.ufjf.br:article/36300Revistahttps://periodicos.ufjf.br/index.php/abet/indexPUBhttps://periodicos.ufjf.br/index.php/abet/oairevista.abet@ufjf.edu.br || thiago.pimentel@ufjf.edu.br2238-29252238-2925opendoar:2024-03-22T21:11:43Anais Brasileiros de Estudos Turísticos - Universidade Federal de Juiz de Fora (UFJF)false
dc.title.none.fl_str_mv A research on the effect of the country image on memorable tourism experience in the context of some demographic variables
Una investigación sobre el efecto de la imagen del país en la experiencia turística memorable en el contexto de algunas variables demográficas
Uma pesquisa sobre o efeito da imagem do país na experiência turística memorável no contexto de algumas variáveis demográficas
title A research on the effect of the country image on memorable tourism experience in the context of some demographic variables
spellingShingle A research on the effect of the country image on memorable tourism experience in the context of some demographic variables
Kutlu, Didem
Country Image
Experience
Memorable Tourism Experience (MTE)
Imagen del país
Experiencia
Turismo de Experiencias Memorables (TEM)
Imagem do país
Experiência
Memorável turismo de experiência (MTE)
title_short A research on the effect of the country image on memorable tourism experience in the context of some demographic variables
title_full A research on the effect of the country image on memorable tourism experience in the context of some demographic variables
title_fullStr A research on the effect of the country image on memorable tourism experience in the context of some demographic variables
title_full_unstemmed A research on the effect of the country image on memorable tourism experience in the context of some demographic variables
title_sort A research on the effect of the country image on memorable tourism experience in the context of some demographic variables
author Kutlu, Didem
author_facet Kutlu, Didem
Ayyildiz, Hasan
author_role author
author2 Ayyildiz, Hasan
author2_role author
dc.contributor.author.fl_str_mv Kutlu, Didem
Ayyildiz, Hasan
dc.subject.por.fl_str_mv Country Image
Experience
Memorable Tourism Experience (MTE)
Imagen del país
Experiencia
Turismo de Experiencias Memorables (TEM)
Imagem do país
Experiência
Memorável turismo de experiência (MTE)
topic Country Image
Experience
Memorable Tourism Experience (MTE)
Imagen del país
Experiencia
Turismo de Experiencias Memorables (TEM)
Imagem do país
Experiência
Memorável turismo de experiência (MTE)
description With the world economy developing based on experience, businesses are trying to create unique experiences to differentiate themselves. The transformation of these experiences into a memorable tourism experience (MTE) not only affects customer satisfaction, but also positively affects the country image which is the impression of consumers about the country. Therefore, this study intents to find the effect of country image on MTE and to reveal which dimensions of country image affect the MTE. Moreover, the effect of demographic factors on the perception of the country image will be investigated. The study was carried out with 707 international tourists visited Antalya, a well-known destination in Turkey, during the months of May-October in 2018. As a result of hierarchical regression analysis the effect of country image on MTE was partially supported and it was revealed that MTE had a positive effect on hedonism, novelty, local culture, and meaningfulness dimensions. Regarding the second objective, a significant difference was found between the marital status, age groups and educational status of international tourists and their country image perceptions. Due to the impact of country image on MTE, policy makers need to make continuous improvement in the context of political, technological, and environmental factors.
publishDate 2023
dc.date.none.fl_str_mv 2023-03-07
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.ufjf.br/index.php/abet/article/view/36300
10.5281/zenodo.7706198
url https://periodicos.ufjf.br/index.php/abet/article/view/36300
identifier_str_mv 10.5281/zenodo.7706198
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://periodicos.ufjf.br/index.php/abet/article/view/36300/25773
dc.rights.driver.fl_str_mv Copyright (c) 2023 Anais Brasileiros de Estudos Turísticos
https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2023 Anais Brasileiros de Estudos Turísticos
https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal de Juiz de Fora/UFJF
publisher.none.fl_str_mv Universidade Federal de Juiz de Fora/UFJF
dc.source.none.fl_str_mv Anais Brasileiros de Estudos Turísticos; ABET, Vol. 13, Regular Issue (2023)
Anais Brasileiros de Estudos Turísticos; ABET, Vol. 13, Regular Issue (2023)
Anais Brasileiros de Estudos Turísticos; ABET, Vol. 13, Regular Issue (2023)
2238-2925
reponame:Anais Brasileiros de Estudos Turísticos
instname:Universidade Federal de Juiz de Fora (UFJF)
instacron:UFJF
instname_str Universidade Federal de Juiz de Fora (UFJF)
instacron_str UFJF
institution UFJF
reponame_str Anais Brasileiros de Estudos Turísticos
collection Anais Brasileiros de Estudos Turísticos
repository.name.fl_str_mv Anais Brasileiros de Estudos Turísticos - Universidade Federal de Juiz de Fora (UFJF)
repository.mail.fl_str_mv revista.abet@ufjf.edu.br || thiago.pimentel@ufjf.edu.br
_version_ 1798044891160248320

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