Memorable Tourism Experiences in Rural Environments: Action Research with Entrepreneurs from Rota do Queijo – Terroir Vertentes, Minas Gerais, Brazil

Detalhes bibliográficos
Autor(a) principal: Carrillo Valduga, Manoela
Data de Publicação: 2023
Outros Autores: Loffredo de Oliveira, Romário, Silva Sant'Anna, Eduardo, Bezerra Marques, Osiris Ricardo
Tipo de documento: Artigo
Idioma: por
eng
Título da fonte: Turismo : Visão e Ação (Online)
Texto Completo: https://periodicos.univali.br/index.php/rtva/article/view/19113
Resumo: Memorable tourism experiences have become progressively relevant to the context of rural tourism. To meet the expectations of tourists, producers and local managers must know the characteristics of memorable experiences to structure tourist products that tourists remember positively, influencing their attitudes and behaviors during and after their trip. This paper aims to investigate the process of developing techniques and knowledge to create memorable tourism experiences with family farmers. A qualitative study was carried out using the action research method, with 17 cheese marketers from 9 municipalities in the Campo das Vertentes region in Minas Gerais. The methodological strategies used were remote workshops, questionnaires to create experiences via Google Forms, field visits and notes in the researchers’ electronic diary. The remote workshops were divided into five stages and resulted in 12 experiences. We found that with the intervention of the workshops, family farmers were able to develop a plan with the researchers to offer memorable tourist experiences, considering aspects of identification, characterization, and commercialization of products. The main result of this research was the construction of knowledge with family farmers to promote autonomy to offer tourist experiences with innovation, technical quality, and hospitality. The 12 experiences created demonstrate that rural producers could associate the knowledge systematized in the workshops with their local realities and natural and cultural resources.
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spelling Memorable Tourism Experiences in Rural Environments: Action Research with Entrepreneurs from Rota do Queijo – Terroir Vertentes, Minas Gerais, BrazilExperiencias Turísticas Memorables en Ambientes Rurales: Investigación-Acción con Emprendedores de la Rota do Queijo – Terroir Vertentes, Minas Gerais, BrasilExperiências Turísticas Memoráveis em Ambientes Rurais: Pesquisa-Ação com Empreendedores da Rota do Queijo - Terroir Vertentes, Minas Gerais, Brasil rural tourismmemorable tourism experiencesaction researchtourist itineraryMinas Geraisturismo ruralexperiencias turísticas memorablesinvestigación-acciónruta turísticaMinas Geraisturismo ruralexperiências turísticas memoráveispesquisa-açãoroteiro turísticoMinas GeraisMemorable tourism experiences have become progressively relevant to the context of rural tourism. To meet the expectations of tourists, producers and local managers must know the characteristics of memorable experiences to structure tourist products that tourists remember positively, influencing their attitudes and behaviors during and after their trip. This paper aims to investigate the process of developing techniques and knowledge to create memorable tourism experiences with family farmers. A qualitative study was carried out using the action research method, with 17 cheese marketers from 9 municipalities in the Campo das Vertentes region in Minas Gerais. The methodological strategies used were remote workshops, questionnaires to create experiences via Google Forms, field visits and notes in the researchers’ electronic diary. The remote workshops were divided into five stages and resulted in 12 experiences. We found that with the intervention of the workshops, family farmers were able to develop a plan with the researchers to offer memorable tourist experiences, considering aspects of identification, characterization, and commercialization of products. The main result of this research was the construction of knowledge with family farmers to promote autonomy to offer tourist experiences with innovation, technical quality, and hospitality. The 12 experiences created demonstrate that rural producers could associate the knowledge systematized in the workshops with their local realities and natural and cultural resources.Las experiencias turísticas memorables se han vuelto cada vez más relevantes en el contexto del turismo rural. Para cumplir con las expectativas de los turistas, los productores y gestores locales deben conocer las características de las experiencias memorables para estructurar productos turísticos que sedimenten positivamente en la memoria de los turistas, influyendo en sus actitudes y comportamientos durante y después del viaje. En este artículo, el objetivo fue investigar el proceso de desarrollo de técnicas y conocimientos para la creación de experiencias turísticas memorables con agricultores familiares. Se realizó un estudio cualitativo, utilizando el método de investigación-acción, con 17 productores agroalimentarios de 9 municipios de la región de Campo das Vertentes en Minas Gerais. Las estrategias metodológicas utilizadas fueron talleres a distancia, cuestionarios para crear experiencias a través de Google Forms, visitas de campo y notas en el diario electrónico de los investigadores. Los talleres remotos se dividieron en cinco etapas y dieron como resultado la creación de 12 experiencias. Se encontró que, con la intervención de los talleres, los agricultores familiares lograron desarrollar un plan con los investigadores para ofrecer experiencias turísticas memorables, considerando aspectos de identificación, caracterización y comercialización de los productos. El principal resultado de esta investigación fue la construcción de conocimiento con agricultores familiares con el fin de promover la autonomía para ofrecer experiencias turísticas con innovación, calidad técnica y hospitalidad. Las 12 experiencias creadas muestran que los productores rurales lograron asociar los saberes sistematizados en los talleres con sus realidades locales y los recursos naturales y culturales.Experiências turísticas memoráveis vêm se tornando progressivamente relevantes para o contexto do turismo no espaço rural. Para atender as expectativas de turistas, produtores e gestores locais devem conhecer as características das experiências memoráveis com o propósito de estruturar produtos turísticos que se sedimentem positivamente nas lembranças dos turistas, influenciando suas atitudes e comportamentos durante e após as viagens. Neste artigo, objetivou-se investigar o processo de desenvolvimento de técnicas e conhecimentos para a criação de experiências turísticas memoráveis junto a produtores da agricultura familiar. Realizou-se um estudo qualitativo, empregando o método da pesquisa-ação junto a 17 produtores agroalimentares de 9 municípios da Região do Campo das Vertentes em Minas Gerais. As estratégias metodológicas utilizadas foram oficinas remotas, questionários para criação de experiências via Google Forms, visita de campo e anotações em diário eletrônico dos pesquisadores. As oficinas remotas dividiram-se em cinco etapas e resultaram na criação de 12 experiências. Constatou-se que com a intervenção das oficinas os agricultores familiares foram capazes de elaborar junto aos pesquisadores um plano de oferta de experiências turísticas memoráveis, considerando aspectos de identificação, caracterização e comercialização dos produtos. O principal resultado desta pesquisa foi a construção de conhecimentos junto aos agricultores familiares de modo a promover autonomia para a oferta de experiências turísticas com inovação, qualidade técnica e hospitalidade. As 12 experiências criadas evidenciam que os produtores rurais foram capazes de associar os conhecimentos sistematizados nas oficinas com suas realidades locais e recursos naturais e culturais.Universidade do Vale do Itajaí­ - UNIVALI / SC2023-05-24info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://periodicos.univali.br/index.php/rtva/article/view/1911310.14210/rtva.v25n2.p198-218Turismo: Visão e Ação; Vol. 25 No. 2 (2023): Maio-Ago; 198-218Turismo: Visão e Ação; Vol. 25 Núm. 2 (2023): Maio-Ago; 198-218Turismo: Visão e Ação; v. 25 n. 2 (2023): Maio-Ago; 198-2181983-71511415-6393reponame:Turismo : Visão e Ação (Online)instname:Universidade do Vale do Itajaí (UNIVALI)instacron:UNIVALIporenghttps://periodicos.univali.br/index.php/rtva/article/view/19113/11342https://periodicos.univali.br/index.php/rtva/article/view/19113/11343Copyright (c) 2023 Turismo: Visão e Açãohttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessCarrillo Valduga, ManoelaLoffredo de Oliveira, RomárioSilva Sant'Anna, EduardoBezerra Marques, Osiris Ricardo2023-06-16T19:24:37Zoai:ojs.periodicos.univali.br:article/19113Revistahttps://periodicos.univali.br/index.php/rtvaPUBhttps://periodicos.univali.br/index.php/rtva/oailuiz.flores@univali.br || revistaturismo@univali.br1983-71511415-6393opendoar:2023-06-16T19:24:37Turismo : Visão e Ação (Online) - Universidade do Vale do Itajaí (UNIVALI)false
dc.title.none.fl_str_mv Memorable Tourism Experiences in Rural Environments: Action Research with Entrepreneurs from Rota do Queijo – Terroir Vertentes, Minas Gerais, Brazil
Experiencias Turísticas Memorables en Ambientes Rurales: Investigación-Acción con Emprendedores de la Rota do Queijo – Terroir Vertentes, Minas Gerais, Brasil
Experiências Turísticas Memoráveis em Ambientes Rurais: Pesquisa-Ação com Empreendedores da Rota do Queijo - Terroir Vertentes, Minas Gerais, Brasil
title Memorable Tourism Experiences in Rural Environments: Action Research with Entrepreneurs from Rota do Queijo – Terroir Vertentes, Minas Gerais, Brazil
spellingShingle Memorable Tourism Experiences in Rural Environments: Action Research with Entrepreneurs from Rota do Queijo – Terroir Vertentes, Minas Gerais, Brazil
Carrillo Valduga, Manoela
rural tourism
memorable tourism experiences
action research
tourist itinerary
Minas Gerais
turismo rural
experiencias turísticas memorables
investigación-acción
ruta turística
Minas Gerais
turismo rural
experiências turísticas memoráveis
pesquisa-ação
roteiro turístico
Minas Gerais
title_short Memorable Tourism Experiences in Rural Environments: Action Research with Entrepreneurs from Rota do Queijo – Terroir Vertentes, Minas Gerais, Brazil
title_full Memorable Tourism Experiences in Rural Environments: Action Research with Entrepreneurs from Rota do Queijo – Terroir Vertentes, Minas Gerais, Brazil
title_fullStr Memorable Tourism Experiences in Rural Environments: Action Research with Entrepreneurs from Rota do Queijo – Terroir Vertentes, Minas Gerais, Brazil
title_full_unstemmed Memorable Tourism Experiences in Rural Environments: Action Research with Entrepreneurs from Rota do Queijo – Terroir Vertentes, Minas Gerais, Brazil
title_sort Memorable Tourism Experiences in Rural Environments: Action Research with Entrepreneurs from Rota do Queijo – Terroir Vertentes, Minas Gerais, Brazil
author Carrillo Valduga, Manoela
author_facet Carrillo Valduga, Manoela
Loffredo de Oliveira, Romário
Silva Sant'Anna, Eduardo
Bezerra Marques, Osiris Ricardo
author_role author
author2 Loffredo de Oliveira, Romário
Silva Sant'Anna, Eduardo
Bezerra Marques, Osiris Ricardo
author2_role author
author
author
dc.contributor.author.fl_str_mv Carrillo Valduga, Manoela
Loffredo de Oliveira, Romário
Silva Sant'Anna, Eduardo
Bezerra Marques, Osiris Ricardo
dc.subject.por.fl_str_mv rural tourism
memorable tourism experiences
action research
tourist itinerary
Minas Gerais
turismo rural
experiencias turísticas memorables
investigación-acción
ruta turística
Minas Gerais
turismo rural
experiências turísticas memoráveis
pesquisa-ação
roteiro turístico
Minas Gerais
topic rural tourism
memorable tourism experiences
action research
tourist itinerary
Minas Gerais
turismo rural
experiencias turísticas memorables
investigación-acción
ruta turística
Minas Gerais
turismo rural
experiências turísticas memoráveis
pesquisa-ação
roteiro turístico
Minas Gerais
description Memorable tourism experiences have become progressively relevant to the context of rural tourism. To meet the expectations of tourists, producers and local managers must know the characteristics of memorable experiences to structure tourist products that tourists remember positively, influencing their attitudes and behaviors during and after their trip. This paper aims to investigate the process of developing techniques and knowledge to create memorable tourism experiences with family farmers. A qualitative study was carried out using the action research method, with 17 cheese marketers from 9 municipalities in the Campo das Vertentes region in Minas Gerais. The methodological strategies used were remote workshops, questionnaires to create experiences via Google Forms, field visits and notes in the researchers’ electronic diary. The remote workshops were divided into five stages and resulted in 12 experiences. We found that with the intervention of the workshops, family farmers were able to develop a plan with the researchers to offer memorable tourist experiences, considering aspects of identification, characterization, and commercialization of products. The main result of this research was the construction of knowledge with family farmers to promote autonomy to offer tourist experiences with innovation, technical quality, and hospitality. The 12 experiences created demonstrate that rural producers could associate the knowledge systematized in the workshops with their local realities and natural and cultural resources.
publishDate 2023
dc.date.none.fl_str_mv 2023-05-24
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.univali.br/index.php/rtva/article/view/19113
10.14210/rtva.v25n2.p198-218
url https://periodicos.univali.br/index.php/rtva/article/view/19113
identifier_str_mv 10.14210/rtva.v25n2.p198-218
dc.language.iso.fl_str_mv por
eng
language por
eng
dc.relation.none.fl_str_mv https://periodicos.univali.br/index.php/rtva/article/view/19113/11342
https://periodicos.univali.br/index.php/rtva/article/view/19113/11343
dc.rights.driver.fl_str_mv Copyright (c) 2023 Turismo: Visão e Ação
https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2023 Turismo: Visão e Ação
https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Universidade do Vale do Itajaí­ - UNIVALI / SC
publisher.none.fl_str_mv Universidade do Vale do Itajaí­ - UNIVALI / SC
dc.source.none.fl_str_mv Turismo: Visão e Ação; Vol. 25 No. 2 (2023): Maio-Ago; 198-218
Turismo: Visão e Ação; Vol. 25 Núm. 2 (2023): Maio-Ago; 198-218
Turismo: Visão e Ação; v. 25 n. 2 (2023): Maio-Ago; 198-218
1983-7151
1415-6393
reponame:Turismo : Visão e Ação (Online)
instname:Universidade do Vale do Itajaí (UNIVALI)
instacron:UNIVALI
instname_str Universidade do Vale do Itajaí (UNIVALI)
instacron_str UNIVALI
institution UNIVALI
reponame_str Turismo : Visão e Ação (Online)
collection Turismo : Visão e Ação (Online)
repository.name.fl_str_mv Turismo : Visão e Ação (Online) - Universidade do Vale do Itajaí (UNIVALI)
repository.mail.fl_str_mv luiz.flores@univali.br || revistaturismo@univali.br
_version_ 1798045016872976384

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