COMPETITIVE RESOURCES AND PERFORMANCE IN HOTELS OF DISTRITO FEDERAL: THE CONSUMERS’ PERSPECTIVE
Autor(a) principal: | |
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Data de Publicação: | 2021 |
Outros Autores: | , , |
Tipo de documento: | Artigo |
Idioma: | por eng |
Título da fonte: | Turismo : Visão e Ação (Online) |
Texto Completo: | https://periodicos.univali.br/index.php/rtva/article/view/17268 |
Resumo: | The purpose of this paper is to evaluate the influence of strategic resources of hotel firms on their performance, from the consumers’ perspective. Firms are heterogeneous sets of resources, which enables different strategies in the search for competitive advantage. This study uses secondary data on hotel firms in the city of Brasilia in the Distrito Federal (Federal District), taken from the website www.booking.com.br. The data were submitted to simple and multiple regressions analyses. The simple regression analysis indicated a significant influence of Location, Cleanliness, Employees, Comfort, Amenities, and Cost-Benefit on the firms’ performance. These results corroborate the view that these resources are valuable to the firms analyzed. In contrast, the multiple regression analysis indicated that only Location had a significant influence on firms’ performance. This output suggests that Location is a strategic resource perceived by consumers and capable of generating a sustainable competitive advantage. The prevalence of location puts in perspective the role of quality of services for the competitiveness of hotel establishments in the context analyzed |
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Turismo : Visão e Ação (Online) |
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COMPETITIVE RESOURCES AND PERFORMANCE IN HOTELS OF DISTRITO FEDERAL: THE CONSUMERS’ PERSPECTIVERecursos competitivos e desempenho na hotelaria do Distrito Federal: A perspectiva do consumidorThe purpose of this paper is to evaluate the influence of strategic resources of hotel firms on their performance, from the consumers’ perspective. Firms are heterogeneous sets of resources, which enables different strategies in the search for competitive advantage. This study uses secondary data on hotel firms in the city of Brasilia in the Distrito Federal (Federal District), taken from the website www.booking.com.br. The data were submitted to simple and multiple regressions analyses. The simple regression analysis indicated a significant influence of Location, Cleanliness, Employees, Comfort, Amenities, and Cost-Benefit on the firms’ performance. These results corroborate the view that these resources are valuable to the firms analyzed. In contrast, the multiple regression analysis indicated that only Location had a significant influence on firms’ performance. This output suggests that Location is a strategic resource perceived by consumers and capable of generating a sustainable competitive advantage. The prevalence of location puts in perspective the role of quality of services for the competitiveness of hotel establishments in the context analyzedO presente trabalho tem por objetivo avaliar a influência dos recursos estratégicos das empresas hoteleiras sobre seu desempenho a partir da percepção dos consumidores. As empresas são heterogêneas enquanto conjuntos de recursos disponíveis, o que abre a possibilidade da busca pela vantagem competitiva de maneiras distintas. Esta pesquisa envolve dados secundários de estabelecimentos hoteleiros do Distrito Federal disponíveis no sítio www.booking.com.br. Os dados foram analisados a partir de regressões simples e múltipla. Os resultados das análises de regressão simples indicaram a influência significativa dos recursos Localização, Limpeza, Funcionários, Conforto, Comodidades e Custo-Benefício sobre o desempenho das empresas. Esses resultados corroboram a perspectiva de que esses recursos são valiosos para as empresas analisadas. Ao analisar os dados de forma conjunta, a partir da regressão múltipla, pode-se observar que somente o recurso Localização manteve a influência significativa sobre o desempenho. Esse resultado permite argumentar que a Localização é um recurso estratégico percebido pelos consumidores e capaz de gerar uma vantagem competitiva sustentável. A prevalência da Localização coloca em perspectiva o papel da qualidade dos serviços para a competitividade dos hotéis no contexto analisado.Universidade do Vale do Itajaí - UNIVALI / SC2021-02-25info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://periodicos.univali.br/index.php/rtva/article/view/1726810.14210/rtva.v23n1.p48-66Turismo: Visão e Ação; Vol. 23 No. 1 (2021): Janeiro-Abril; 48-66Turismo: Visão e Ação; Vol. 23 Núm. 1 (2021): Janeiro-Abril; 48-66Turismo: Visão e Ação; v. 23 n. 1 (2021): Janeiro-Abril; 48-661983-71511415-6393reponame:Turismo : Visão e Ação (Online)instname:Universidade do Vale do Itajaí (UNIVALI)instacron:UNIVALIporenghttps://periodicos.univali.br/index.php/rtva/article/view/17268/9808https://periodicos.univali.br/index.php/rtva/article/view/17268/9809Copyright (c) 2021 Turismo - Visão e Açãoinfo:eu-repo/semantics/openAccessVieira, Daniel PiresHoffmann, Valmir EmilSilva Neto, Pedro Vicente daRangel, Gabriel de Lacerda2021-03-17T00:46:32Zoai:ojs.periodicos.univali.br:article/17268Revistahttps://periodicos.univali.br/index.php/rtvaPUBhttps://periodicos.univali.br/index.php/rtva/oailuiz.flores@univali.br || revistaturismo@univali.br1983-71511415-6393opendoar:2021-03-17T00:46:32Turismo : Visão e Ação (Online) - Universidade do Vale do Itajaí (UNIVALI)false |
dc.title.none.fl_str_mv |
COMPETITIVE RESOURCES AND PERFORMANCE IN HOTELS OF DISTRITO FEDERAL: THE CONSUMERS’ PERSPECTIVE Recursos competitivos e desempenho na hotelaria do Distrito Federal: A perspectiva do consumidor |
title |
COMPETITIVE RESOURCES AND PERFORMANCE IN HOTELS OF DISTRITO FEDERAL: THE CONSUMERS’ PERSPECTIVE |
spellingShingle |
COMPETITIVE RESOURCES AND PERFORMANCE IN HOTELS OF DISTRITO FEDERAL: THE CONSUMERS’ PERSPECTIVE Vieira, Daniel Pires |
title_short |
COMPETITIVE RESOURCES AND PERFORMANCE IN HOTELS OF DISTRITO FEDERAL: THE CONSUMERS’ PERSPECTIVE |
title_full |
COMPETITIVE RESOURCES AND PERFORMANCE IN HOTELS OF DISTRITO FEDERAL: THE CONSUMERS’ PERSPECTIVE |
title_fullStr |
COMPETITIVE RESOURCES AND PERFORMANCE IN HOTELS OF DISTRITO FEDERAL: THE CONSUMERS’ PERSPECTIVE |
title_full_unstemmed |
COMPETITIVE RESOURCES AND PERFORMANCE IN HOTELS OF DISTRITO FEDERAL: THE CONSUMERS’ PERSPECTIVE |
title_sort |
COMPETITIVE RESOURCES AND PERFORMANCE IN HOTELS OF DISTRITO FEDERAL: THE CONSUMERS’ PERSPECTIVE |
author |
Vieira, Daniel Pires |
author_facet |
Vieira, Daniel Pires Hoffmann, Valmir Emil Silva Neto, Pedro Vicente da Rangel, Gabriel de Lacerda |
author_role |
author |
author2 |
Hoffmann, Valmir Emil Silva Neto, Pedro Vicente da Rangel, Gabriel de Lacerda |
author2_role |
author author author |
dc.contributor.author.fl_str_mv |
Vieira, Daniel Pires Hoffmann, Valmir Emil Silva Neto, Pedro Vicente da Rangel, Gabriel de Lacerda |
description |
The purpose of this paper is to evaluate the influence of strategic resources of hotel firms on their performance, from the consumers’ perspective. Firms are heterogeneous sets of resources, which enables different strategies in the search for competitive advantage. This study uses secondary data on hotel firms in the city of Brasilia in the Distrito Federal (Federal District), taken from the website www.booking.com.br. The data were submitted to simple and multiple regressions analyses. The simple regression analysis indicated a significant influence of Location, Cleanliness, Employees, Comfort, Amenities, and Cost-Benefit on the firms’ performance. These results corroborate the view that these resources are valuable to the firms analyzed. In contrast, the multiple regression analysis indicated that only Location had a significant influence on firms’ performance. This output suggests that Location is a strategic resource perceived by consumers and capable of generating a sustainable competitive advantage. The prevalence of location puts in perspective the role of quality of services for the competitiveness of hotel establishments in the context analyzed |
publishDate |
2021 |
dc.date.none.fl_str_mv |
2021-02-25 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.univali.br/index.php/rtva/article/view/17268 10.14210/rtva.v23n1.p48-66 |
url |
https://periodicos.univali.br/index.php/rtva/article/view/17268 |
identifier_str_mv |
10.14210/rtva.v23n1.p48-66 |
dc.language.iso.fl_str_mv |
por eng |
language |
por eng |
dc.relation.none.fl_str_mv |
https://periodicos.univali.br/index.php/rtva/article/view/17268/9808 https://periodicos.univali.br/index.php/rtva/article/view/17268/9809 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2021 Turismo - Visão e Ação info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2021 Turismo - Visão e Ação |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf |
dc.publisher.none.fl_str_mv |
Universidade do Vale do Itajaí - UNIVALI / SC |
publisher.none.fl_str_mv |
Universidade do Vale do Itajaí - UNIVALI / SC |
dc.source.none.fl_str_mv |
Turismo: Visão e Ação; Vol. 23 No. 1 (2021): Janeiro-Abril; 48-66 Turismo: Visão e Ação; Vol. 23 Núm. 1 (2021): Janeiro-Abril; 48-66 Turismo: Visão e Ação; v. 23 n. 1 (2021): Janeiro-Abril; 48-66 1983-7151 1415-6393 reponame:Turismo : Visão e Ação (Online) instname:Universidade do Vale do Itajaí (UNIVALI) instacron:UNIVALI |
instname_str |
Universidade do Vale do Itajaí (UNIVALI) |
instacron_str |
UNIVALI |
institution |
UNIVALI |
reponame_str |
Turismo : Visão e Ação (Online) |
collection |
Turismo : Visão e Ação (Online) |
repository.name.fl_str_mv |
Turismo : Visão e Ação (Online) - Universidade do Vale do Itajaí (UNIVALI) |
repository.mail.fl_str_mv |
luiz.flores@univali.br || revistaturismo@univali.br |
_version_ |
1798045022521655296 |